We’re big proponents of FB ads over here. (Duh.)

But here’s why: because they WORK. They really, really work. And today we’re diving into a new case study with one of our clients to show you a super successful launch that’s basically, well, a MIRROR into what can happen with a killer ad strategy.

You ready? Let’s go!

Who: System Envy client who has a successful personal brand and was prepping for a new course launch (at a $997 value). This new client had onboarded riiiight before their launch, so we didn’t have a ton of time to build audiences and lists — and the course was brand new, too.

How: We immediately launched engagement videos right away to start building awareness and engagement audience via ads — and then we had to move quickly to complete the ads onboarding for iOS, to get her domains verified, to install her pixel, and to prioritize events. Once it was time for launch, we followed this strategy:

• Free training invite ads
• Free training reminder ads
• Cart open ads
• Cart close ads
• Final day/urgency ads

The numbers:

• Estimated return on ad spend: between 725% and 825% (a whopping $1.4M)
• Purchases attributed to ads: 1,200+
• Cost per lead: 137K+ leads for $0.81/lead — an insanely good CPL
  • Note: typical launches are around $4-8 CPL
• Cart close ad tripled cart open in purchases

The takeaways:

To say that this ad campaign was successful is an understatement — it was a big goal crusher for our client, and here are a few things we’ve been able to take away from that:

• Engagement ads WORK — and they work well. In this launch, warm and lookalike audiences performed best.
• Pushing urgency can be a huge winner when it’s done right
• — and for us, this showed up big-time in the cart close phase (which tripled the sales of cart open).
• Boosted posts are fun to play with! In this campaign, we utilized Instagram and Facebook lives of the client inviting people to her free training and to take part in her course.
• The backend setup matters, and it matters big time. Taking the time to get this client onboarded quickly and efficiently — yet successfully — was a big win for us all.
• A killer launch makes for a yearly repeat — and our client is now making this course a yearly drop!

So, there you have it — proof that an engaged, warm audience can make ALL of the difference (and then some!) with a launch. This launch showed that being intentional about warm audiences — regardless of how long you’ve been launching — is a big marker for success.

Also, 725-825% return on ad spend?! Yes, please! 

We can’t wait to see you scoop these strategies for your next launch.

Stay tuned — we’ll be back with a new case study so soon!