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At System envy, we help 7 and 8-figure creative Business Owners to scale their businesses, grow their income and power up their launches. The blog is where we share the behind the scenes and actionable tips.
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The Million-Dollar Mistake: Why Most Course Creators Fail at Scaling Their Ads Hook
Here’s the truth: It’s honestly pretty easy to get your ads WORKING. It’s much harder to scale them without destroying your ROI. Why? Because the same strategy that worked at $1K per day isn’t built to survive at scale. It’s just not. Take it from the course...
How Female Course Creators Are Rewriting Marketing Rules
If you ask us, the time has LOOOONG passed for bro marketing and loud, jargon-packed ads. (Thank the Lord.) Instead, we think today’s most successful launches are strategic, data-backed, and deeply aligned to the right audience. Female founders and course creators are...
Don’t Make These Top 4 Facebook Ads Mistakes: Scaling Edition
I often think that I should sit down, just for fun, and figure out how many ad campaigns my team and I have worked on. Because, like, it’s a lot. However, I’m just gonna settle (for now) for saying this: we’ve made a LOT of mistakes along the way. We’ve also made a...
How to Scale an Ads Campaign, The Right Way
If there’s one piece of business advice I want to scream from the rooftops, it’s this: You HAVE to diversify your ad spend. And then you have to diversify it again. And then you have to diversify it again. If you don’t diversify your strategies — and you don’t focus...
The Evolved Launch Strategy: What’s Working Now for 7-Figure Course Creators (And What’s Not)
It’s hard to argue with one simple fact: it’s never been more accessible to learn a LOT of things. Like, you could log onto the internet and learn pretty much anything you could ever want. It’s the coolest. At the same time, it’s never been more accessible to TEACH...
The Psychology of Premium Pricing: Why Undercharging Is Holding Your Course Business Back
I have a hot take today. You should be pricing more for your course. Like, a LOT more. Why? Because your audience wants premium pricing, even if they don’t quite realize it yet. And if this sounds insane, just bear with me for a sec. At the end of the day, people...
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Case Study: Inside this NYT-Bestselling Book Launch
Do you want to know what one of THE most exciting things about Facebook ads is? It’s how VERSATILE they are — and that was really, really proven on one of our recent client launches: supporting a NYT-bestselling BOOK! This ad campaign was a big one for one of our...
Level Up Your Pinterest Ads: 4 Ad Strategies to Leverage as a Female Entrepreneur
I have not been quiet over here about my love for Pinterest. Whether I’m scrolling through it for life inspiration or running ads on it for my clients, I’m in LOVE. There’s something about that dang website — and its gorgeous mood board vibes — that makes me so. so....
Want to Scale? Diversify, Diversify, Diversify!
If there’s one piece of business advice I want to scream from the rooftops, it’s this: You HAVE to diversify your ad spend. And then you have to diversify it again. And then you have to diversify it again. If you don’t diversify your strategies — and you don’t focus...
Don’t Make These Top 4 Facebook Ads Mistakes: Scaling Edition
I often think that I should sit down, just for fun, and figure out how many ad campaigns my team and I have worked on. Because, like, it’s a lot. However, I’m just gonna settle (for now) for saying this: we’ve made some mistakes along the way. We’ve also made a LOT of...
Case Study: If it works, it works!
To no one’s surprise, there’s nothing that makes us more excited than a successful client launch. (Literally DUH.) Well, okay — actually, there may be one thing that does make us more excited than that. And it’s being able to share HOW our client launches have gone...
Don’t Make These Pinterest Ad Mistakes
One of my VERY favorite things as an ads agency owner is when my clients get to advertise with creativity. After all, that’s what makes it all fun — and it’s why I love Pinterest ads. Pinterest is such an incredible place to grow your business with like-minded people...
Strategy. Growth. Leverage. Power. Profit.
As a creative business owner, you know what it’s like to have a zillion ideas running through your head on any given day… and you also know what it’s like to manage sales and scaling on top of ideation and innovation.
With an ad strategy tailored to your business, you can leverage your own power into something strategic and scalable — and you can create reliable, record-breaking income in your business each and every month. Plus, with us by your side, you’ll have a lot more time to ideate and innovate.
4 BOYS, A BUSINESS, 3 DOGS, A CAT AND A SNAKE
Hi, I’m Kerry.
Your Business Strategist
I’m your home-decor-obsessed, fishing-on-the-weekends, mama-to-3-boys, sarcasm-at-all-times, strategy loving gal… and I’m here to help you completely and totally transform your business.
As the founder and CEO of System Envy, I use ad strategy to help you leverage social media for profitable success. Our full-service ad agency was built with you in mind — I’m just here makin’ it happen.
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