When your ad performance is killing it, there’s almost nothing (well, in the digital marketing space) that’s quite as exciting. However, when your ad performance is lacking…. It can be confusing, frustrating, and really tricky to navigate.  But, we’re an open book...

As an ads agency for leading creatives and 7-figure entrepreneurs, we get asked a LOT about what offers are best for running ads to. It’s the great ads question, really: is it better to run ads to low-priced offers or high-priced offers? And, as we love to do, we have...

Something about business that most people don’t talk about is how, well, UNfun it is to sell the product, offer, or service you have. If you’re like most business owners (and me!) you got into the work you do because you love it. You feel passion about that specific...

I’m sure you know the term “you need to spend money to make money,” right? (Right.) And, here’s the thing: you know this term because it’s (mostly) true. However, I’d like to reframe it to this: you need to spend money to make money, but you can spend less money to...

I have complicated feelings about Instagram. 🤪 On one hand, I love it. I love scrolling through it, I love Stories, and I think it’s such a fun platform. On the other hand, and as far as work goes, Instagram (can) *stress* me… and I know it stresses my clients, too....

It’s a new year, but that doesn’t always mean new strategies! While we love a new ad strategy (I mean, of course), we’re also proud to stick with what’s been working — and with what’s been proven to convert, to earn, and to create bigtime revenue with ads.  This year,...

Unfortunately, if you’re a service provider launching a digital offer — courses, memberships, you name it — you’re very likely going to have at least one launch that, well, kind of fails. (Note: I don’t love saying that a launch all-the-way fails, because we LEARN...

If there’s one thing we recommend over and over again to anyone dipping their toes into the Facebook ads world, it’s to create a lead magnet (or freebie) to run ads to. However, if there’s a question I get over and over again (and trust me, a question I’ve asked...

As an ads agency supporting course creators and service providers, there are about a million things we consider highly, highly important for our clients and campaigns: strategy, targeting, offers, you name it. However, there’s one thing we consider to be at the top of...

We think there’s one business goal that every course creator and service-providing entrepreneur should make this year… and it’s to start investing in deep strategy and management for online ads (specifically when it comes to Facebook, Instagram, TikTok, and...

Not sure about you guys, but we’re gonna be surprised if Time’s Word of the Year *isn’t* artificial intelligence. For the entire year, we haven’t been able to get away from the term. No matter where any of us look, there’s new tips for things like ChatGPT, OpenAI, and...

I’ve been in the Facebook ads game for a HOT minute now. (Hot years, really. A hot decade-plus.) And, as I’ve been here — tapping on my keyboard, managing millions of dollars in client ad spend, and raising babies — everything has changed. And then it changed again....