There are a lot of things that make marketing (and Facebook ads, of course!) more effective, from in-depth strategy all the way to gorgeous graphics. However, my fave? Social proof.
Why, you ask? Because social proof allows you to really and truly take what your audience and customers are saying to heart — and then to use it to remind potential audience members and customers that you really do care about what they say, too.
Wait… what’s social proof?
Truly, social proof is exactly what it sounds like: it’s proof (AKA, feedback) from clients and customers that your product or service is really, really great and transformative.
See, here’s the thing: people like to watch other people. I mean, hey — what on earth would social media even BE if people didn’t like to watch other people?!
Social proof allows you to capitalize on that and then to grow as a business owner.
Win, win.
Now, let’s talk about a few ways you can do this in your own business, yeah?
5 Ways to Add Social Proof to Your Marketing
Adding social proof to your marketing strategy (and, in turn, your ad strategy) can be a really easy and powerful expansion tool. The cool thing about social proof is that it’s really already done for you by your audience and customers — you just have to leverage it.
1. Run a carousel ad of testimonials.
Running an ad with testimonials is 100% sure to be a super, super engaging way to get people interested in your ad… and, it’s also my *fave* way to showcase some social proof.
Here’s why: when people can swipe through customer testimonial after customer testimonial, they can start to really and truly SEE the transformation that your product or service brings real, authentic people. And, when they start to really and truly SEE that transformation, they start to think “if all these people did it, why can’t I?”
And then… sale. Voila.
2. Simplify it with screenshots.
Truly the world’s easiest way to showcase social proof is with a good ole’ screenshot.
(So, essentially, I gotta tell you… you kind of have no excuse not to try this one out.)
Every time you get really great feedback that might inspire someone else to work with you, take a screenshot and keep it in a folder in your Google Drive or on your desktop. Then, you have an arsenal of ready-to-go social proof that you can drop into Facebook ads, onto sales pages, and even into your social media feed.
3. Share testimonial videos.
Videos in and of themselves are one of the most effective ways to instantly engage an audience, especially on a Facebook ad or in a social media post. Combine that engaging technique with a testimonial, and BAM. You’ve made magic.
(These are great to use in a variety of ways, but I especially love ‘em on a Facebook ad.)
Wondering how to get testimonial videos? It’s simpler than you think: just ask! I love asking my clients for short vids (or even voice memos) of their testimonials and feedback, and they’re always more than willing to give it. I know yours will be, too!
4. Use partner or brand logos.
Have you ever clicked on a website or a sales page and been suuuuper impressed with the logos you’ve seen or the partner names you’ve spotted?
Me, too — the power of social proof, baby!
When you work with a client you’re really proud of, don’t hesitate to snip their logo and include it on a sales page or a website. It’s a great way to attract similar clients, and there’s 1,000% nothing wrong with bragging on yourself a little.
I promise.
5. Case studies, case studies, case studies!
If you want to get a little more in-depth with your social proof, I’m a huge proponent of writing and publishing case studies on your site’s blog or even on your LinkedIn profile. Case studies are an effective way to really break down a project in a more detailed way than you’d usually be able to, and they can showcase nitty-gritty numbers and goals that really underline your success.
Plus, they don’t need to be complicated. Instead of stressing about how to write a case study, keep it simple. I like asking and answering questions like these:
- What was the #1 goal for this product/service/transformation?
- What were the key performance indicators (KPIs)? AKA, how we could tell if it was working?
- What did the client love about the product/service/transformation?
All you have to do is answer the questions and stick ‘em in a blog post. It’s so much easier than you might think!
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Friends, there you have it — some of my go-to ways for including social proof in my clients and my marketing collateral. Do you have any other methods of social proof you love? Share ‘em with us!
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