So, it’s absolutely zero secret that every single one of us loves a successful launch.

I mean, obviously.

But guess what’s better than a successful launch, friend?! Evergreen sales, baby. After all, launch money is great — but continual, passive sales puts the icing on the cake (and the candles, too). 

And, guess what? There’s a simple way to get you there: create an evergreen webinar.

Lemme explain.

How can I double my efforts with an evergreen webinar?

Setting up an evergreen webinar funnel after a launch — or, hey, even without one, if you want to generate passive product income — is truly one of the best tools you have in your toolbox to create constant leads and sales. By digging into the things your audience wants to see and aligning it with the work you do, you can truly create a goldmine of people who want to learn and buy from you — and then, you can direct them organically to a sales page, a booking link, or a product page… time and time again.

What do I need to create a successful evergreen webinar?

The secret to a successful evergreen webinar is simple: make it timely (for instance, what’s a topic that aligns with your latest launch or product? What’s a hot topic in your niche that people want to know about?), and then engineer it to have a strong CTA at the end. This CTA can be to buy your product at a discount,  or it can be funnelling them into an email sequence that builds on your webinar topic and leads them to purchase.

Ready to create your own? Here’s your checklist:

• Webinar content
• CTA options (we love to test!)
• Ad creative
• Sales page or other lead capture
• Strong email funnel

What if my webinar funnel isn’t working?

Underperforming webinar funnels are sometimes par for the course, but they’re also diagnosable — and you can quickly transform an underperforming funnel into a thriving one. 

First, start by diving into your ad campaign’s analytics — are people clicking? If not, adjust the targeting and creative. 

Then, move on to the landing page. Are people opting in? If not, adjust your copy and make sure it’s enticing and aligned with your ad’s messaging. 

Then, go to the webinar. Are people hearing your offer? Likely, if your funnel is underperforming, this is where it starts — because people are falling off. Instead of scrapping your entire funnel and campaign, try re-recording your webinar. Include the offer earlier, pack it with more value, and make the beginning stronger so that people are hooked from the jump.

After you’ve locked down your webinar, look into your emails. Are people opening your emails? Are they clicking? If not, you either need a stronger offer or a stronger email sequence.  If you’re unsure of what needs to be changed, it’s a great time to poll your audience. 🙂 

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Whether you’re building a new evergreen webinar funnel or trying to strengthen an existing one, trust me on this: if you do this right, it can totally change the game for your sales.