Content creation is an essential piece of the business owner puzzle… Especially when it comes to rocking your Facebook ads strategy. After all, if you’re not creating content — specifically through video content like Reels and TikToks — you’re not going to be able to keep an audience engaged, much less build one that’s going to regularly buy from you.

Here’s the thing, though: content creation takes forever. In fact, it kind of feels like a never-ending wheel of things to do, huh? (Yup.)

Well, the key to making it easier is through batching Reels and TikToks — AKA, creating multiple videos at once instead of just creating them one by one as you have time. 

Why batching Reels & TikToks is so effective

When you batch, you can get a LOT more efficient with your creation. Instead of dealing with a myriad of other tasks, you can zone in on one thing — which makes all the difference in your time management and your level of focus. Plus, batching Reels & TikToks leads you to more consistency in your creation through everything from your lighting and tone to your style, edit, and level of energy.

And, more importantly than anything else, batching your content goes hand in hand with a strategy in ways that other content creation can’t. Since you’re zoning in on creation for a specific period of time, you have to create and move forward with a plan… and that makes all the difference in the actual longevity of your content, too.

Our favorite tips for batching Reels & TikToks

So, are you ready to start batching? (Heck yes, right?!) Here are some of our favorite tips:

Get inspo from people you admire: It can feel really hard to come up with a zillion ideas for new Reels & TikToks, which is why it can be really effective and helpful to scope out some inspo from your follows and the internet as a whole. Spend a while screenshotting and saving styles you love, getting inspiration for caption ideas, and starting to pay attention to what really ignites your interest. However, make sure not to get so knee-deep in comparison that you hang yourself up that way! (Been there.)

Plan it all out: To batch your content, you have to have a plan — which can seem really overwhelming. To ease the stress of batching Reels & TikToks, focus on planning out your funnel from engagement to freebie to offer. 

In your engagement planning, focus on inspiring, funny, personal, and educational content that aligns with your brand and really speaks to your audience. Once you start moving into the lead magnet and freebie sections of your funnel, start focusing big-time on benefits, personal stories, and results that really put your audience at the center of the puzzle. When it comes time to sell your offer, you can dial up the scarcity and urgency alongside more results and education.

Boom.

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And then, once you’ve batched out your content (woohoo!), start slotting it into an ads strategy for some serious results. Follow along on our blog for more inspo whenever you need it!