Here recently, we’ve become big, big fans of Pinterest ads. As a suuuuuper visual (and truly inspiring) platform, Pinterest is such an ideal, highly-engaged platform for advertising — and the targeting potential, longevity, and traffic-driving options it has make it a big favorite.

And, as Pinterest LOVERS over here, we want to share the wealth — AKA, talk about why, exactly, Pinterest ads should be next to try on your ad strategy.

Lets dive in.

Wondering why you should try Pinterest ads?
There are a LOT of reasons, but some of our favorite reasons to try Pinterest ads are:

• It’s mobile heavy: Over 85% of Pinterest searches are done on mobile, making it the best for reaching online shoppers.
• Longevity, longevity: Unlike ads that disappear into the stratosphere, Pinterest Pins can last a little longer — the average Pin is repinned 11 times, which means its reach continues to grow.
• People are open to new things: As an inspiration and visuals-first platform, Pinterest has users that are looking for new brands and new ideas — meaning that 97% of searches are unbranded, giving a LOT of opportunity to sneak on in.
• Pinners love to purchase: Data from Pinterest shows that close to 83% of weekly users have made purchases based on their Pins — and data from Shopify shows that the average order value from Pinterest traffic is $50.

How to get started with Pinterest ads
Laying the groundwork for a new ad account is always a liiiiittle overwhelming, but it doesn’t have to be — promise. To get started, you’ll need to create a Business account on Pinterest (you can create a new one or convert your existing personal account). Then, install the Pinterest Tag code on your site to make sure you can track any actions.

When you start running ads on Pinterest, you can choose objectives for your campaign that align with your goals — which include awareness, engagement, video views, conversions, and the like. Then, define your audience (Pinterest allows you to create Lookalike Audiences!), create your ad group, and start running ads. Boom!

The actual ad process is very similar to any other type of ads you’ve run (AKA, on Facebook), and Pinterest has really robust analytics and creative options to analyze as you go.

Something to know about Pinterest ads
When it comes to Pinterest, you are very likely going to see a higher CPL (cost-per-lead) than you’re used to. However, you can also see a really HUGE return with a lot of potential — and it’s because Pinterest users tend to be more intentional, more eager to learn, and actively searching for results that your offer can give. 

Take some numbers from a recent client launch we facilitated on Pinterest:

• FB/IG cost per lead: $0.70
• Pinterest cost per lead: $1.70 
• FB/IG ROAS: 266.28%
• Pinterest ROAS: 1374.12% (!)

A little more expensive? Sure. A major level up in results? Heck yes.

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So, there you have it friends — a little primer on Pinterest ads for ya! I can’t wait to see you start implementing Pinterest ads into your strategy AND to see you start driving some insane results.

You’ve got this.