These days, you kiiiinda can’t grow your following (or your engagement) on Meta and Instagram without Reels. Whether you’re running Facebook ads, posting on IG for fun, or in the middle of a launch, a Reels strategy is a *must* for driving clicks.
But, as we all know… the creative process is hard. And, sometimes, we ALL run out of ideas!
However, you know me — and I simply *refuse* to gatekeep.
So, just for fun, I’m sharing 11 MORE Reel ideas to use for your next Facebook or Instagram ad campaign.
11 Reel Ideas You Need In Your Next Campaign
- Level up your visuals by adding your own brand fonts and colors inside of Canva, Capcut, or Inshot. Instagram is starting to roll out more features that actually feel like Canva, (ie. adding stickers, collages, more font options, etc.) so keep an eye out on that!
- Spotlight a good ole’ before-and-after moment that encapsulates the transformation your product or service provides.
- Share a hot take or unpopular opinion you have in your industry. Be ready to engage your audience in the comments!
- Give your audience a BTS look inside of your process (or spotlight something specific, like a discovery call or a workday!)
- Show off your team with an intro reel! (It can also be really fun to spotlight your customers, too.)
- Do a rapid-fire Q&A.
- Showcase social proof with overlaid images on top of your video.
- Try out B-roll Reel ideas (we have even more ideas and examples, here)!
- Utilize teasers for your next launch that align with your launch strategy itself. Start to show sneak peaks behind the scenes of what you’re working on. Include people in the process so they’re super primed for your launch!
- Do you package a product? Show it off!
- Showcase your customer pain points as one-liners in your Reel text — and then break down your solution in the caption.
Want to keep elevating your Reels?
If you want to keep your Reels effective, engaging, and exciting (the goal alllllways, of course!), there are a few best practices you can follow! First, focus on the HOOK — AKA, what’s going to suck viewers in? You can really rock your hook strategy with a lot of our Reels ideas, and you can always go back to the old faithfuls, too: clear copy, bright lighting, and well-filmed video. It’s amazing how much of an incredible hook it can be simply to have a high-quality video in itself.
Once you’ve nailed that down, layer in the fun things — like trending sounds, jokes, or transitions — to add detail and depth to your Reels. And, most importantly, please (pleassse!) give your Reels — especially those you’re using in ads campaigns — a clear CTA. People need to know where they’re supposed to be going next, or they’ll keep scrolling. It’s that simple.
And, there you have it! When your Reels ideas are paired with the right audience (and the right captions!), you can ensure that your content is doing what you’ve intended for it to do.
I can’t wait to see you SHINE, friend.
