I want to share a favorite ad copy template of mine today that I’ve used in a variety of ways dozens of times. While it’s definitely a go-to for our brand and our clients’ campaigns—and one that I think you’ll likely be able to get great use out of—I also want to mention that templates are not a one-size-fits-all thing. Think of them like a helpful guide that you can customize, tweak, and morph to fit your OWN voice and your own audience’s needs.
There is no big “secret” to writing ad copy that converts… The biggest thing I want to impress upon you is that you’ll need to test different variations of copy to see what impacts your audience. And…Always inject YOU in your copy. That’s how you’ll attract the right people.
5 tips to write better ad copy
So while I love a great template, I also think it’s important to keep in mind a few extra tips that will help you write ad copy that meets your target audience and gives them what they need.
1. Get to know your audience.
Who are you talking to in your ads? It’s important to understand who your target audience is so you can speak to them in a way that resonates.
2. Understand how you can connect with them.
What are their pain points, desires, and wants that you can help solve?
3. Become an expert at telling stories.
Most of us learn, connect, and pay attention best when a good story is involved. If you can weave a story into your ad copy, you’ll be golden. It could be your own origin story, a story of a client overcoming a challenge, or some other turning point.
4. Keep your ad copy succinct.
Now, this doesn’t always mean SHORT, though sometimes short-form ads do great. I just mean: keep your sentences and paragraphs short, and get to the point ASAP.
5. Don’t be afraid to show personality.
Use emojis, write the way you actually talk, and have some fun with your ad copy. This isn’t a textbook—you can be real in your ads! In fact, it’s better if you do.
Another thing: As mentioned, testing is KEY. What does your audience prefer? Try different types of ads, try different strategies like piquing curiosity to get the click, or focusing on understanding their pain and then alluding to the solution. You could also focus more on the results (aka, what they will experience if they take you up on your offer). Experimenting with different approaches is the BEST way to figure out your best ad strategy!
—
My favorite ad copy template
Okay, now let’s get to the template itself. If you’ve ever worked with me or learned from my resources, you may know there are five types of ad copy: short-form, story-like, long-form, cart open, and cart close. You can get my download here for examples of templates for ALL FIVE types of ad copy, as well as tips to make them as effective and high-converting as possible.
For now, I’m going to share with you my go-to short-form copy template! Simply add in your offer and your own brand voice and spice, and you’re all set for a fabulous ad:
“So… are you ready to change/skyrocket/save [what will be different if they take you up on your offer]? And are you ready to change it NOW?
Imagine [what will they have/accomplish – really paint the picture here for them].
[Offer] is the NUMBER ONE way I/my clients [drive traffic/make money/save time/etc] and you can too!
[Snag/grab/download/other verb] your very own [offer] to [reiterate their goal] and [one more massive benefit]. I promise, my friend, THIS is what you’ve been waiting for.”
Here’s an example of how this might look all put together:
So…Are you ready to skyrocket your Instagram follower count and grow a lucrative Influencer business? Are you ready to do it right now?
Imagine having loads of business inquiries right in your inbox from brands and prospects that found you on Instagram. Yes, and please, right?
Instagram is the NUMBER ONE way I drive sales in my business and you can too!
Grab my Ultimate Guide to a Massive Instagram Following to turn those pretty squares into a money-making dream in under 30 minutes/day. I promise, my friend, THIS is what you’ve been waiting for.
Get yours right here >>> LINK
Pro tip: Another way to get a quick short-form ad written up is to use client testimonials!
There you have it. You now have a simple formula to write an awesome ad, but if you’re needing even more inspo, don’t forget to check out my templates, and tips for writing ultra-effective ads!
0 Comments