Wondering how on earth to boost engagement on Facebook ads so that people start interacting with your ads? These are some of our favorite ways to do it.

Ask questions: One of the absolute easiest and best ways to encourage people to engage with your ads is by asking questions. Why, you ask? Because people like to answer questions. It’s that simple. 

(Pssst… One of my favorite ways to do this is by asking people what they struggle with around your ad topic — it helps you gather data, promotes engagement, and also helps people look at you as the solution.)

Create a conversation piece: Sparking conversation tends to spark engagement, right?! Enter: writing or stating something that people want to respond to, like an unpopular opinion! Things like this tend to have a tooooon of engagement via comments, and can be a really fun way to spark conversation.

One of my clients teaches direct sellers, and does this a lot on her Facebook ads (for instance, one of their ad images clearly states “Facebook parties are DEAD,” which always leads to tooooooonnnnns of comments). Now, you do wanna be careful with this (people have opinions!), but it can be a great way to get people to talk.

Include links in the copy: Okay, so this is a simple way to boost an engagement — but a GOOOOD one. Trust me! Next time you build out an ad copy or campaign, don’t just keep the landing page URL hidden in the preview text. Instead, add the link to the ad copy text, too! It allows for easy access to the content and is great for accessibility, too.

Stay relevant: People engage with ads that feel relevant to them — which is why keeping up with the times is so, so important for ad engagement. Whether it’s using trendy lingo or keeping things like seasons of current events in mind, focusing on relevance can be a great (and easy!) way to encourage engagement.

Include clear CTAs: One of the easiest ways to *discourage* people against engagement is by confusing the heck out of them — so don’t do this! Instead, make it incredibly clear as to what you want them to do. Keep your copy clear, make their next step immediately evident, and focus on clarity.

Try out some movement: People love ads that pop off the screen, so try out playing with movement in the form of gifs, videos, and a little bit of sparkle. You definitely want to keep things consistent with your branding (always), but embracing some movement can encourage some clicking.

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One more thing, though: remember to respond to engagement, too. If you want to get high engagement on your ads, having someone on duty to communicate with your audience is ~absolutely~ essential. There is nothing that looks worse on an ad than a bunch of unanswered questions and comments on an ad, ok?!

Alright, friends — now you’re ready to encourage some massive engagement on your ads this year! 

*happy dance*