Here’s the truth: It’s honestly pretty easy to get your ads WORKING. It’s much harder to scale them without destroying your ROI. Why? Because the...
The Million-Dollar Mistake: Why Most Course Creators Fail at Scaling Their Ads Hook
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How Female Course Creators Are Rewriting Marketing Rules
If you ask us, the time has LOOOONG passed for bro marketing and loud, jargon-packed ads. (Thank the Lord.) Instead, we think today’s most...
Don’t Make These Top 4 Facebook Ads Mistakes: Scaling Edition
I often think that I should sit down, just for fun, and figure out how many ad campaigns my team and I have worked on. Because, like, it’s a lot....
How to Scale an Ads Campaign, The Right Way
If there’s one piece of business advice I want to scream from the rooftops, it’s this: You HAVE to diversify your ad spend. And then you have to...
The Evolved Launch Strategy: What’s Working Now for 7-Figure Course Creators (And What’s Not)
It’s hard to argue with one simple fact: it’s never been more accessible to learn a LOT of things. Like, you could log onto the internet and learn...
The Psychology of Premium Pricing: Why Undercharging Is Holding Your Course Business Back
I have a hot take today. You should be pricing more for your course. Like, a LOT more. Why? Because your audience wants premium pricing, even if...
Case Study: Inside this NYT-Bestselling Book Launch
Do you want to know what one of THE most exciting things about Facebook ads is? It’s how VERSATILE they are — and that was really, really proven on...
Level Up Your Pinterest Ads: 4 Ad Strategies to Leverage as a Female Entrepreneur
I have not been quiet over here about my love for Pinterest. Whether I’m scrolling through it for life inspiration or running ads on it for my...
Want to Scale? Diversify, Diversify, Diversify!
If there’s one piece of business advice I want to scream from the rooftops, it’s this: You HAVE to diversify your ad spend. And then you have to...
Don’t Make These Top 4 Facebook Ads Mistakes: Scaling Edition
I often think that I should sit down, just for fun, and figure out how many ad campaigns my team and I have worked on. Because, like, it’s a lot....
Case Study: If it works, it works!
To no one’s surprise, there’s nothing that makes us more excited than a successful client launch. (Literally DUH.) Well, okay — actually, there may...
Don’t Make These Pinterest Ad Mistakes
One of my VERY favorite things as an ads agency owner is when my clients get to advertise with creativity. After all, that’s what makes it all fun —...
Organic Growth > Viral Growth: Here’s Why
In the social media world, going viral seems like it would be THE gold standard. Just imagine… millions of views? Millions of likes? Can’t you...
All Things Advantage Plus
Something I love? When Meta tries to make life easier, especially with (thoughtful!) AI tools. Something I love a little more? Make sure that we...
2024 Recap: Facebook Ads Edition
Y’all, we’ve (almost) done it — we’ve almost made it through 2024! *happy dance* And, let’s be honest: a LOT has happened this year. In a year of AI...
Adding Seasonality to Your Facebook Ads… Without the Cheese
Guys, ‘tis the season! Specifically, ‘tis the season for mistletoe, gingerbread, snow (unless you’re with me in Georgia), community, family, and all...
5 Marketing Myths You Won’t Want to Fall For
As a Facebook ads agency owner — and as an entrepreneur myself — thinking about marketing is a BIIIIG part of my life. (Like, a really big part of...
Make Your Life EASIER: Our Favorite AI Content Creation Tools for Ads
Does anyone else remember thinking the idea of AI was WILD when it came out?! (Because I sure did.) As a business owner, a content creator, and a...
Your Guide to Boosting FB Engagement
Theeee most awkward (and irritating) thing EVER = launching Facebook ads, only to realize that they’re getting pretty much zero engagement....
Don’t Let the Algorithm Get You Down
“UGH, the algorithm.” “I can’t grow because of the algorithm.” “The algorithm hates me.” I could go on, and on… and on. And, guys, I’m pretty sure...