To no one’s surprise, there’s nothing that makes us more excited than a successful client launch. (Literally DUH.)

Well, okay — actually, there may be one thing that does make us more excited than that. And it’s being able to share HOW our client launches have gone off without a hitch…

… so that you can copy, paste, and do the same.

So settle on in — because we have a new case study for ya.

Who: System Envy client who has a hugely successful personal brand, educational business, podcast, book, and, well, everything. (She’s the best.) She was prepping to re-launch a course that we’ve helped her launch several times — and nobody was looking to reinvent the wheel.

How: For this launch, we really wanted to lean into the idea of re-using and reworking content where it works. This client has a big online presence and a majorly engaged community, and we’ve done the work over years and years to get to this place — so we wanted to lean into it! Instead of creating a bunch of net-new launch content, our primary focus was to reflect her impact.

Wondering how this looked? We utilized ads like:

• Simple, previously successful video ads
• Text-on-image overlay videos
• Engaging B-roll style videos
• “Hot take” videos

The numbers:

• Estimated return on ad spend: ~200%
• The most successful ad gathered 7K leads
• Cost per lead: around $5

The takeaways:
In this launch, we were really able to see the fruits of (so many) labors of love — and we were also able to see the results of TIME! By tracking, testing, and iterating on what we knew worked, we got to see some big results. Here are a few of our takeaways:

• People are LOVING B-roll-style videos with engaging, “controversial”/hot-take styles of text
• Successful videos usually involve something immediately eye-catching, paired with trending music (pro tip: our most successful hook template read “It took me X years to realize…”)
• Re-using and re-working content that works is an excellent strategy — and for us, it’s gathered thousands of leads! (For us, this looked like re-using a top-performing ad from 2023… and then it looked like watching as it became a top-performing ad all over again!)

It’s the simple things that are the most effective, friends — and this is something we SWEAR by over here. Just lean into the good stuff, test what you can, and let things work.

Promise.

And, psst… stay tuned — we’ll be back with a new case study so soon!