I’m convinced that I have the absolute best clients… ever. For tons of reasons. 🙂

Watching their successes and their business growth has been paramount to our growth here at System Envy, and I love being able to dig into client launches to teach other people how to do the same.

What the heck’s better than that, right?!

Lately we’ve been working with a client who has exemplified a strategy I want to share for a killer launch — enter: implementing a launch strategy with an existing next-level content library to make launching smooth like butta.

Okay, so let’s chat strategy.

Implementing launches with next-level content

So this client we’re talking about is a fantastic, smart-as-a-whip lawyer and digital entrepreneur who sells contracts online and teaches her fellow entrepreneurs to launch their own digital shops, too. 

We’re in launch mode with her around this incredible course of hers, and we’ve used one thing to really solidify and maximize her launch: AKA, the consistent, valuable content she’s *already* been creating.

By using this content strategy she already has (and that her audience trusts!), we’ve been able to capture people at the tippy-top of the sales funnel and then retarget them with an opt-in of some kind. Once they’ve opted in, we invite people to a webinar and then retarget for sale. It looks a little like this:

Engagement –> Opt-In –> Webinar/Launch –> Purchase 

Basically, it’s *the* best way to go about it… because we’re able to engage new and existing customers via the consistent and next-level content that she’s already producing.

So, here’s how to implement this in your own launch strategy…

We’re all about learning and then implementing, and we know you are, too. So, here’s what you’ll do: take an audit of your existing content (and if you’re not already creating it, start!). This could be your social media content, YouTube videos, Reels/TikToks, blogs, etc… the sky is the limit.

(Psst… videos are our fave, because they have to be watched from the platform itself. This is key for people who don’t want to click away from the page for content!)

Now, install some of that next-level content you already have at the top of your funnel! You don’t have to reinvent the wheel, you don’t have to create a ton of new stuff, and you don’t have to be stressed — you just use what you already have.

The. Best.

Once you do this, Facebook will track this data, allowing you to capture the engagement and reuse it down the funnel. Win, win, freakin’ win.

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Here’s the truth: launching is full of lessons… and then some. Learning from ‘em is the best way to do it, and we’re all about it over here.

Lesson: Start long before your launch. Use what you have to nurture prospects via engagement ads. Then guide them through your funnel via strategic steps allll the way to a purchase. It works so well! And you should be creating consistent, strategic content anyway so the genius in this launch strategy is to make everything you’re doing go further and work toward a sale. 

Need some more advice on implementing the best of the best ad strategies for your next launch? Check out our resources here.