It’s true: sales funnels, social media, and paid advertising like Meta Ads (FB and IG) drive website traffic and lead to more clients and more business for online entrepreneurs who know how to use them. This is how I’ve built my business and helped clients make more money in theirs! In fact, this strategy is so important, it’s what I’m zeroing in on in my business now more than ever.

So, if your ideal customers are on Meta (hint: they are!), you’ll want to see what I have comin’ to ya (think targeting the right audience, building custom audiences, increasing sales) No fluff … well, maybe just a little fluff (because sometimes I feel fluffy) … but finding your ideal audience through a targeting cheat sheet you can use for your business systems to help you in your day-to-day and long-term marketing! Sound good?

After all, if your business isn’t steadily growing to bring you the freedom you want as an entrepreneur, we need to fix that and we need to do it yesterday. This is why I love systems. You create, implement and set them in motion to make business less stressful, more profitable, and much more fun. Also, in the form of an easy-to-digest cheat sheet? Win-win!

Not everyone loves the creation part of systems but (true confession….) I do! System Envy is here so that you can grab the content, strategy, and systems and apply them in your business today!

I find with my clients, and people I talk to in the industry, sales funnels, marketing, and Meta Ads can be confusing. And it’s not just the algorithm changes, it’s a lot of information to take in, all. the. time. It can be tricky to navigate how to target your content to find your dream audience (AKA – people who buy your offer)!

A sales funnel is the path you design that leads people who are prospects to become buyers and clients. It’s your way of interesting them in your content, demonstrating your expertise and credibility, and helping them to take directed action and the next step to becoming a client. A simple sales funnel might include a free offer ☞ low-priced offer ☞ core or a higher-priced offer. Without a strategic sales funnel, entrepreneurs often lose their focus and spend time on the wrong activities trying to grow their business. A well-planned sales funnel does the work for you and creates a system that nurtures prospects, gains clients, and grows your business.

Now, add in the fuel of Meta Ads as a way to drive those prospects to and through the sales funnel and you are golden! Facebook and Instagram dominate the social media platforms. Your target clients are there, you just need to find them. So, using Meta™ ads strategically is a way to target (and retarget) custom audiences that are more likely to be already interested in the content and services you offer but they may not know you yet or know enough about you to buy!

So get ready to strengthen your sales funnel by building a targeting plan that will work. I’ve added all my secrets to targeting your ideal customers and building the goldmine that is available to you, here. Did I mention, it’s free? 

In the meantime, I’d love to hear what questions YOU have regarding online marketing as it relates to paid traffic and sales funnels? Do you need to know how to set a funnel up, what technology to use, who to target, and how to use Facebook and Instagram ads? Let me know by leaving a comment. I’d really appreciate it.