Over here, I make nooooo secret of how much I love Asana — AKA,  the ultimate project management software, and the one that we use for absolutely everything at System Envy HQ. From client workflows to internal processes, Asana is our #1 teammate for allllll the things. And, while we use Asana within several different categories, there’s one area that we REALLY rely on it for:

Content management.

So, if you’ve been looking for a true-blue method to manage content, create a killer editorial calendar, and streamline alllll your content processes, you’re in the right place.

Here’s why we love Asana for content

We’re always singing the praises of Asana (and, no… this isn’t sponsored, though we wish it was!), but there’s a few reasons why I want to really scream them when it comes to content. 

First, the ability to see tasks in a comprehensive view (AKA, month, day, week, etc.), and then also to collaborate with others on them makes it a no-brainer for planning content and working around schedules. But, on the other hand, it’s easy to use. Asana isn’t this clunky, 17-steps-to-find-your-task situation. It’s straightforward and helpful, just like we like our content itself to be.

How I Use Asana as an Entrepreneur: Content Edition

When it comes to trying out Asana for your content, there are a few best practices that we’d recommend following — and that we’ve tried and implemented in our own internal processes.

First up, get really granular with it! Asana gives you tons of leeway for categorizing tasks and structuring your schedule, so take advantage of that by breaking all of your content down, piece by piece, within the platform. Wondering what we mean? Instead of using Asana to plan out just an entire month’s of content on a high level, use it to really define specific goals. For instance, we have separate workspaces and tasks for blogging, email marketing, IG captions, Reels ideas, video content, and everything in-between. 

Then, keep it organized. This is key, because Asana is really robust — and, while it’s simple, you can also overwhelm yourself unnecessarily. We focus on keeping each task streamlined with one specific idea or category instead of looping tons of things into one, which is really essential when it comes to building cohesiveness and consistency in your content process.

(Bonus tip: keep all passwords, processes, and resources safe and all in one place inside of Asana, too!)

Next up? Timelines, which are arguably one of theeeeee best things to use Asana for, especially when it comes to content. When you’re planning your content out for the month or quarter, you can look at every date from a birds-eye view — something that’s key to making things happen on time. We bake in tons of time for content to get made, and we make that a huge part of our process. 

For instance, our content tasks in Asana look a lot like this:

• Create topic ideas
• Gather notes around content/create an outline if necessary
• Assign content to whoever’s going to write it, whether that’s our copywriter or me
• Review and edit content, if needed
• Upload content to ShowIt/social media
• Schedule content

And, that’s just one piece of content! There’s usually about a month of lead time between all of those tasks, which means we have quite a few Asana subtasks ready to fill. But, it’s all in one place… and that changes everything. We’re able to assign those tasks, get those approvals, and provide that feedback — win, win, win.

—

There you have it — how we utilize Asana to make content management a breeze over here! Have any other process, workflow, or system Q’s you wanna ask? Let us know.