Something about business that most people don’t talk about is how, well, UNfun it is to sell the product, offer, or service you have. If you’re like most business owners (and me!) you got into the work you do because you love it. You feel passion about that specific thing you do, and the idea of making a business out of it is, well, pretty much the best thing ever.

The selling part, though? Ugh. It can feel overwhelming, it can feel icky, and it can feel really inauthentic. 

I get it. Trust me.

However, here’s some tough love: to run a successful business, you simply HAVE to be able to sell your product, service, or offer. There’s no way around that, regardless of how much you wish there was.

(Psst… It’s why I love Facebook ads *so* much: because you can sell to an audience that’s really aligned with what you’re doing, and you can do it in a way that feels authentic and easy.)

So, if you’re feeling like selling is hard, I’ve got you. Here are 3 easy ways to sell, even when you really don’t want to.

1. Get really, really clear on your messaging.

Often, the reason that selling feels so difficult and icky is because you haven’t gotten true clarity on the reason that you/your service/your product/your offer is so, so incredible. While you’re likely aware of why it’s so incredible (duh! It’s what you do), you also probably haven’t tried to map it out and write it down…. And that means that it’s hard for you to put it in exact, customer-focused wording. 

So, to solve this, I want you to get a pen and paper and figure it out. Ask yourself:

• What exactly does this offer of mine promise?
• How do I get there?
• Who is this offer for?
• What makes this the top choice?

Once you figure this out, you can start to weave these promises and this journey into everything from your sales calls to your landing pages to your content to your ads… and your offer will sell ITSELF.

2. Test, test, test!

Often, the hardest part of selling is feeling like you’re not instantly successful — and I get that. That’s why testing comes into play in a myriad of ways, especially when you’re trying to get used to the act of selling itself. Keep playing with and tweaking everything from your marketing strategies to your audiences to that messaging you figured out in step 1 — and don’t stop testing until you’ve landed on something that you feel really, really confident in. 

3. Find support for the pieces you don’t feel so confident in.

I’m a big, big believer in outsourcing and leaning on support as much as I can — and I encourage you to do the same. Just because you have an offer you’re selling doesn’t mean you’re the one who needs to do absolutely everything in your business. In fact, that’s a recipe for burnout. So, hire! 

Hire the right team and contractors to support you, celebrate finding people that fit into the places you don’t feel as confident in, and lean on additional sources of marketing (hello, Facebook ads!) to take things out of your hands.

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More than anything, I want you to remind yourself of a few things: one, you’re WORTHY of selling your offer — and, two, you’re NOT alone in feeling like it’s hard to do just that. Instead of harping on that, get clear on your messaging, tweak your processes, and find support.

It works.

Promise.