I’m about to give the dreaded Facebook algorithm a little rebrand. (You’re welcome, Mark Zuckerberg.) While I see business owners and influencers go on and on about how it’s hurting their engagement and drowning out their posts, believe it or not… the algorithm is actually there as a tool for us to BEST reach the people we need to reach.

It’s just up to YOU to harness its power.

Yep. I went there.

And when it comes to Facebook ads, the algorithm is on. your. team. In fact, if you can give the algorithm even a small amount of information, it will go out and find your people for ads. How can we do this? In the form of utilizing a little something called: custom audiences.

Wait, but what are custom audiences?

Custom audiences are defined groups of people who have some kind of relationship with you, your business, or your brand. Maybe it’s someone who’s bought from you before, or it could be someone who’s “liked” your page on Facebook. Or it may simply mean they engaged with a previous post or ad in the past.

Basically… your custom audiences are the peeps who know who you are already. They’re your warm audience, and this group grows in real-time.

Using targeting to reach custom audiences:

Facebook ads allow you to reach your audience through highly specific and defined parameters that let you dial into their behaviors, location, age, and other demographics using targeting. In other words? It lets you get your offers in from the right kinds of folks (and ideally, those folks ultimately click *purchase*).

But in order to target your custom audiences, you need to be tracking them… like, yesterday. Even if you’re not running ads yet, tracking your custom audiences (those people who have an existing relationship with you) will allow for even more detailed ad targeting once you DO start running ads.

In my free download, I’m sharing the 3 types of custom audiences you can get set up TODAY (plus, an extra bonus audience!). Grab it right now for free to learn who your custom audiences are!