In the Facebook ad world, there’s nothing more important than engaging an audience right off the bat — and that’s why I am absolutely obsessed with video content. See, video content is one of the very best tools you have to show off your face (people like to see human beings!), encourage clicks, and stop the scroll.

So, here’s my question: are you using video content in your Facebook ads for launching? Heck yes, right?! And, if not… why not?

I get that trying something new (especially if it involves your face) can seem super overwhelming, so I’m sharing the exact video wishlist I send to all of my clients when they start their ad campaigns — because, guess what? You’ve got this… and your business will be allll the better for it.

But first: here’s what you need to know about video content

Testing video is a MUST these days when it comes to Facebook ads, and I can absolutely promise you that it doesn’t have to feel like a super difficult, stressful thing, either! Instead, it can be super low-key and natural.

I promise.

The trick? Just do it. Every algorithm is putting a big prioritization on video content these days, and that includes ads. By testing videos (literally just selfie videos shot on your iPhone are FINE!), you can hack the algorithm and get your ads seen — and clicked on — by more people.

My Video Wishlist for Client Launches

When my clients sign on to start running ads for new launches and campaigns (!!! so exciting!) we request a bunch of data, messaging, and images — and I also have a wishlist of dream video content for my clients to send, too. When I can get my hands on all of these different short videos, my team and I are able to really uplevel launches… and make more money. 

Here’s the video wishlist I send over whenever we’re launching:

Webinar/Challenge Ads:

1. Overview of teachings/content
2. Pain points and results
3. Geared towards colder audiences so you can introduce yourself and your mission

IGS: 15 sec long, vertical

Call to Action – Swipe up to join while you still can

Feeds: 1 min or less, square placement, so likely horizontal

Call to Action – Click the link to sign up

Cart Open

1. Doors are finally open!
2. Hit on any fast-action bonuses available
3. Pain points and results – the sales page is perfect to pull from!
4. Geared towards warm audiences so they’ll know you

IGS: 15 sec long, vertical

Call to Action – Swipe up to join the membership/course/etc.

Feeds: 1 min or less, square placement, so likely horizontal

Call to Action – Click the link to learn more

Cart Close

1. Pain points and results
2. Promote urgency! Doors are closing soon, join while you still can
3. Geared towards warm audiences so they’ll know you

IGS: 15 sec long, vertical

Call to Action – Swipe up to join the membership

Feeds: 1 min or less, square placement, so likely horizontal

Call to Action – Click the link to learn more

Cart Close – Final Day

1. It’s your LAST DAY to join!
2. What are you waiting for? Sense of urgency
3. Geared towards warm audiences so they’ll know you

IGS: 15 sec long, vertical

Call to Action – Swipe up to join the membership

Feeds: 1 min or less, square placement, so likely horizontal

Call to Action – Click the link to learn more

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Paired with this arsenal of videos and a rock-solid strategy, you can completely and totally rock your launch… and I know you can do it. Need some help? You know where to find me!