If there’s one thing we can all agree on in the world of course launches and Facebook ads, it’s that it can be really easy for everything to start looking the same. And, let’s be honest: this makes sense! It’s hard to constantly reinvent the wheel — we get it.

Here’s the thing, though: making sure that everything *doesn’t* look the same is really a key part of running successful ads. See, if all of your ads look and sound the same, your audience is going to get fatigued… and quickly. Often, this is why we see once top-performing ads become low performers, and it’s why we have to work so intentionally not to fatigue offers with our clients’ audiences.

So, what do you do, you ask? Well, you’re in the right place pals — because as usual, my team has you covered.

The trick to ad graphics and course graphics

If you’ve been here awhile, you’re probably going to guess what I’m about to say here. The trick to ad graphics and course graphics is testing multiple versions — and testing those multiple versions consistently to inform NEW strategies and NEW tests.

Say that five times fast.

But, truly: testing new versions of ads, their creative (graphics, copy, targeting, naming, you name it), and their reach is truly the best tool you have in your toolbox for avoiding ad fatigue and making sure that you’re reaching the right number of people with your ads. Plus, if you’re consistently testing new versions of captions, graphics, and audiences, you start to get a feel and a read on what your audience tends to like — and you can use those well-performing tests as formulas for different ads. This helps you shake up your ads — and avoid fatigue — while taking a lot of the pressure off of your team to endlessly create.

Need some new ideas for ad graphics and course graphics?

Over here, we’re always knee-deep in a course launch or similar launch for our clients — which means that we’re constantly needing to up the ante through tests and versioning over here. Luckily for us (and for you!), we’ve learned a LOT through all of that testing and versioning, and we’ve been embracing the results with some new ideas for ad and course graphics:

Gifs, please!:

Audiences love any type of creative that moves and engages them, and any type of ad with video or movement tends to perform really well — so try a gif! We’ve been doing this a lot with carousel-type posts. Instead of utilizing the traditional photo carousel, turn it into a gif. Voila!

Face or no face?:

We’ve been testing a lot of different versions of graphics both with AND without the course creator, and have seen really good results from both. To shake it up with your audience, create 2 versions of every graphic — one with your face and one without — and see which tends to perform better with what audience.

Keep in mind, for Pinterest ads and colder audiences, you want your logo on the image for that brand recognition. Sometimes your brand IS your face, where you’re easily recognizable to your audience because they know you. Try adding your name (or your logo!) instead of your face!

Numbers on images:

Humans react well when they see results and measurements (shocker…) and this goes for ads, too — so try out text on your ad images with numbers to quantify your offer. For example, call your offer something like “ the course with the 10,000-person waitlist,” “the guide to 10xing your traffic,” or “42 lessons, 6 live sessions, 6+ months of content.” This is a really helpful way for your audience to start seeing how your course could help them instantly, and is also a good way to appeal to that logic-filled side of their brains.

See, in all honesty, it all comes back down to testing. Try new things, test them out, and reap the rewards — it’s that simple.

You’ve got this!