Not sure about you guys, but we’re gonna be surprised if Time’s Word of the Year *isn’t* artificial intelligence. For the entire year, we haven’t been able to get away from the term. No matter where any of us look, there’s new tips for things like ChatGPT, OpenAI, and using AI in your business.

And, guess what? This is (mostly) a good thing, especially for business.

Now, trust us here: we aren’t suggesting that the world would be better run by robots, and we will always, always think that a human touch is better than anything created by the backend of Google.

However, it’s silly to pretend AI doesn’t exist, to refuse to work with it, and to close our eyes to it. It’s why it’s essential to lean into AI when it comes to your business…  because it’s not going anywhere.

Wondering how to use it to your advantage? Here’s how:

How to utilize AI in your Facebook advertising

There are several ways you can use AI to make the most of advertising, and we’d really recommend you at least try it out! First, play around with writing prompts for ad copy to get an easy, strategic head start on your content creation. Wondering how? Visit a website like ChatGPT, and ask it prompts like “can you give me a list of pain points for X client and X offer?” or “write a list of Facebook ad caption topics for a cart open ad for X offer.” Then, utilizing the prompts AI gave you, you can take a thoughtful jump on your content creation. 

Now, you’re probably wondering — can’t AI just write my captions? Well, here’s our opinion on that: while AI is helpful, it doesn’t know your audience. It doesn’t know your goals. You do. It isn’t human. You are. We are big believers that the human touch will always be more important, more successful, and more strategic than anything else. Remember that.

Next, use AI to help capture more of your learnings… and to do it faster! There are tons of reporting tools built specifically to spit out top-performing creative and show you what’s giving you the highest/lowest return on ad spend. Take those tools, and utilize them to create a narrative. Why are your ads in particular performing a certain way? What data reflects this? That makes all the difference, my friends — and utilizing AI to assist with this (instead of relying on it wholly) gives you the best of both worlds.

Something to remember: AI isn’t new for Facebook ads

When it comes to the Facebook ads world, we can foresee AI hopping into the situation in a few different ways — but, it’s also important to realize that AI really has been a part of the Facebook ads world for years and years now. After all, you know that algorithm we all speak of? That, my friends, is AI — and over the years, we’ve seen things like the algorithm continue to grow and adjust. It really is important to know and to expect that tech will continuously change, improve, and shift… AI included.

When you can learn to lean into things (like AI!), you can add a new level of depth to your work while still staying true to yourself. This is just the beginning… so take advantage of it!