Soooo, I’ve made it ZERO secret that I love Pinterest.

Home decor, recipes, travel inspo… ah, you name it and Pinterest has it. It’s the best.

This year, we’ve really been digging into Pinterest as an ad platform for our clients — and to BIG results. See, while Pinterest has had a pretty big allowance for ads already, we hadn’t really made much leeway or tested too much within it.

We’ve changed that big-time recently, and now advertise on Pinterest consistently for our clients.

And, guess what? If you’re not on Pinterest already running ads, you need to be. You really, really do. It’s such a great platform for driving traffic to your launches/landing pages and for growing your audience — and while there’s a lot to learn, there’s also a lot to gain.

So, if you’re ready to jump into Pinterest as an ads platform BUT you’re still feeling a little hesitant about it, we’ve got you covered. Here’s what we’ve learned about running ads on Pinterest.

Pinterest Ads: What We’ve Learned

First up, remember: Pinterest ads are a long game. If you’re already running ads on Facebook/Instagram, you might be used to a shorter learning phase and turnaround than you’ll get with Pinterest — which does not necessarily matter in the long run, but is super important to know in the short term. See, on FB/IG, it really just takes hours (depending on budget) to complete the learning phase on an ad so that you can re-optimize if necessary. 

However, on Pinterest, the learning phase is a lot closer to 2 weeks. It’s why we’ll always recommend giving Pinterest ads more time to work (don’t pull them off platform or make changes too early)!

Next, remember that keyword testing on Pinterest will make you successful. Many Pinterest users utilize the platform like a search engine (as opposed to FB/IG), so remembering that when creating ads can make a huge difference. Instead of linking people straight to a checkout page, focus on creating and advertising with content that educates, that has search value, and that will keep potential clients or customers exploring. 

You can do this by educating with context and visuals — specifically, images with words linking to value-rich content — and remembering that many Pinterest users are typically on the exploratory stage of the user journey in the first place. Focus on the fact that Pinterest is a visual platform, and lean into that!

And then, finally, remember this: diversifying your strategy is so, so, so, so key to success. If you’ve been playing the FB/IG ads game for years and you’re a little unsure of Pinterest, just trust me: nothing but good can come from knowing and understanding your benchmarks on different platforms — you never know what magic you might encounter!

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If you’re a 7-figure business owner looking to launch a Pinterest ads strategy, get in touch! And, if you’re just here for their resources, stick around — we’ve got lots more coming.