I have not been quiet over here about my love for Pinterest. Whether I’m scrolling through it for life inspiration or running ads on it for my clients, I’m in LOVE. There’s something about that dang website — and its gorgeous mood board vibes — that makes me so. so. happy.

And, guess what? I am not alone here. Not even close, really. In fact, the site generated $1.4 BILLION in Q4 of 2024 alone. To say the site converts visitors into shoppers is an absolute understatement, and it’s why I will continue to utilize it personally and within my client strategies.

You should too. (Of course.)

So, to celebrate my love for Pinterest — and give you more tools to succeed with it — I want to share some of my go-to ad strategies for female entrepreneurs like you.

Level Up Your Pinterest Ads: 4 Ad Strategies to Leverage as a Female Entrepreneur

Before we jump in, let me preface this by saying that you should have FUN on Pinterest. It’s such a different platform than, say, Meta — and you should lean into it! Whether it’s vibrant colors or unique captions, you have an opportunity here to really reach your ideal client the way YOU’D want to be reached.

Remember that.

#1: Make the visuals colorful and memorable.
Pinterest is an overtly visual platform at its core, and it’s imperative that you lean into that with your ad strategy. Focus on imagery and design that are equal parts bright AND memorable — AKA, the kind that can stop the scroll. I recommend avoiding a ton of neutrals (whether in your graphic text or your brand images) and instead working on creating a color story that attracts eyes to your Pins. While this should still align with your brand, it should also give you opportunities to stand out.

#2: Test LOTS of text on the image.
Billions of users mean billions of brains — and that means billions of opportunities to test, test, test! Every single one of your Pinterest ad campaigns should involve you testing multiple versions of text on images in a variety of lengths, tones, and structures.

For instance, let’s say you’re me, and running Pinterest ads to the Facebook Ads Method course. I’d go for a bunch of options targeting different pain points and language styles. Maybe that would look like:

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Then, I’d take a look at which of these text-on-images outperformed the others — and adjust my strategy from there. Boom.

#3: Weave in your brand elements throughout your creative.
Ideally, you always want someone to see your brand elements and think, “Ooh, yes. I LIKE that girl.” The key to that = weaving your elements in at every level of your creativity. This could mean including a drop-shadowed logo in the corner of your images OR it could be as simple as uploading your brand logo as your Pinterest profile picture. This builds brand equity *and* it makes the people at Pinterest happy.

#4: Utilize keywords strategically.
If you’re on Pinterest a lot, I can guarantee you that your home feed is a curated mix of things you’ve searched for before. (This is why mine is FULLLLL of home inspo and travel tips at all times.) The reason for this is that Pinterest functions a bit like a search engine for most people, and then trains everyone’s algorithm to show more of those things!

You can really maximize this by utilizing keywords in your Pinterest ad captions that target your ideal audience, meet them where they’re scrolling, *and* connect to your offer. It’s basically SEO, just in… Pinterest form.

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And, voila! There are 4 of my absolute favorite strategies for helping female entrepreneurs like you absolutely rock the Pinterest ad strategy game. I cannot wait to see what you do with them!