One thing I neeeever expected when I built this business was the fact that I would learn SO MUCH about technology as a whole — but being in this Facebook ads world has proven me wrong a million times.

But, really — spending time knee-deep in client launches has taught my team and me how to let technology work with us instead of against us, and that’s been a huge piece of the puzzle when it comes to client launches…. Especially when it comes to what we like to call “tech stacks.”

Here’s what you need to know:

What’s a tech stack?

While an actual tech stack is a legitimate technical software term, we think of it as a little different for client launches. Basically, a tech stack is a group — or a stack! — of software and tech that works together in tandem to help a launch be successful. These are things like email marketing tools, website hosting sites, webinar sites, social media, and course platforms — and each of them plays an integral role in warming up audiences, targeting them, and launching to them.

With the right tech stack, you can make a launch go off without a hitch — especially with automations running in the background. While we don’t recommend trying to manage a tech stack on your own (having someone who can analyze funnels, dig deep into the tech, and ensure that your cAPI and pixels are set up is key), this is how you can scale like crazy with an ad campaign.

What’s in a tech stack?

Typically, a tech stack for a launch (especially a high-ticket launch, like a course) involves 4 separate parts:

• Your email marketing tool: This is where you’ll nurture your list, keep them engaged, and send out things like freebies. We love Flodesk!
• Website hosts: This is the platform behind your website, and it’s what helps you manage everything from your design to your SEO. We love Showit!
• Webinar sites: If you’re doing a webinar-style launch, you need a webinar platform that talks to the other pieces of your tech stack — we’re obsessed with EasyWebinar for this.
• Course platforms: Running a course as part of your launch? Well, you definitely need the right platform to do so, whether it’s for your course content or a landing page  — and Kajabi is our top choice, always. 

Most of our clients use our preferred method for tech stacks — because they’re THE best of the best in the industry when it comes to working together on launches. Curious? Our longtime client Jenna Kutcher uses Kajabi for her course content, EasyWebinar for webinars, Flodesk for her emails, and Showit and WordPress to host her website and blog — and successful course launches are, well… kinda her thing!

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So, you’ve got it — one of THEEEE biggest pieces to killing it with a course launch, AKA your tech stack! But, remember: it’s absolutely imperative to have someone on your team who knows how to manage the tech part of the tech stack… because otherwise it can get messy (and fast). Here’s a list of more things you might need to get set up to run your biz successfully:

• Interact: A quiz maker to create interactive quizzes at the top of your funnel to generate leads and sell products.
• Infusionsoft: An all-in-one sales and marketing automation platform comprised of a CRM, a marketing automation builder, sales pipeline automation, and E-commerce!
• Later: Schedule posts with this social media management platform built to save time. Plan, analyze, and publish your content using this easy-to-use tool (and get 10 free posts through this link!)

Need some help managing, scaling, and launching your campaigns like crazy? You know where to find us.