Oh, I have SO many thoughts, my friend — and first off, congratulations! I’ve seen so many of my clients transform their businesses — well, their LIVES! — with successful course launches, and when they’re done right they can transform yours, too.

The bulk of the work we do over here at System Envy is guiding our clients through their high-ticket course and membership launches with Facebook, Pinterest, and Instagram ad support, and we’ve learned a LOT from watching so many fantastic women launch and rock their courses — which brings me to waitlists.

So, here’s your question: does your audience respond well to being enticed? Do you have an engaged, nurtured email list? Are you willing to go above and beyond to provide juicy discounts/freebies to those on your waitlist?

Well then, YES — absolutely. A waitlist is for you, my gal. Let’s dive in:

The most important thing about waitlists

There’s something that makes a waitlist WORK, and there’s something that makes a waitlist fail — and you’ve likely experienced it yourself. See, have you ever signed up for some sort of waitlist (whether for a pair of shoes you were drooling over or an actual course) only to completely forget about the launch and realize you were totally disinterested once you got off the waitlist?

Well, there ^^^ is the problem, my friend.

People have way too many emails in their lists and things on their mind for poorly designed waitlists — AKA, waitlists that don’t nurture, encourage, or remind their audience of what they’re waiting for. However, if you CAN nurture your waitlist, offer them juicy discounts and freebies, and build hype around your offer, you’re killing the game. 

SE client case study wins

By turning the people on your waitlist into raving fans that are excited about your launch, you will have a successful one. It’s that simple — and one of our clients is a great example of this. We have a long-time client who launches her course twice a year and otherwise keeps her course closed for enrollment (and on a waitlist). Her course has two tiers — pricing ranging from $1,997 to $2,997 — and she’s a master at her waitlist. In fact, 94% of her ad sales come from a waitlist (!!!), and she has EASILY generated more than $5 million in revenue just from the one course.

Um, hello.

Essentially, we do this by running ads for the waitlist year-round — and there are a LOT of perks to joining her waitlist. People get an immediate freebie and a beautiful email sequence that nurtures the leads until launch with the perfect mix of personal anecdotes, inspiration, and teachings.

By doing this, our client has built that list of raving fans we’re referring to — and it has worked, to the tune of riiiight around $5 million from course sales ALONE. 

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This, my friends, is possible for you, too. And if you’re willing to put in the work, do it — and test out rockin’ your waitlist! Need some help? You know where to find us.