A huge part of the work we do at our Facebook ads agency comes down to launch strategies. In fact, that’s our team’s FAVE part of this whole thing — especially when we get to help lead our clients with everything from launch prep all the way to reaching launch goals. 

Here’s the thing: the Facebook ads we run over here at System Envy are a massive part of the launch strategies that our clients use.

Because they work. 🙂

And, more importantly, we’re always on the move here to continually improve our clients’ launches — which is where the focus on final day ads have come into play!

Okay, so… lemme explain.

When our clients are running their launches and we’re prepping their ad strategies, we’re all putting a lot of thought into the customer journey, especially on Facebook. People are so bombarded with content and sales and things to remember each and every day, so we have to get really strategic about how they’re given ads for a launch.

Enter: human nature, and needing to understand it.

And humans forget — which means that most of us tend to get to the last day possible to do something we meant to do, only to… well, forget about it.

This is where last day ads come in, AKA busting through the noise of life and Facebook feeds and everything else to remind people that the product they were going to purchase/the course they wanted to join/the membership they wanted to sign up for is in its last and final day.

They’re magical.

This is why last day ads are an important part of all our ad strategies.

See, these final day ad campaigns are exactly what push people off of the fence and into a purchase at the last minute. They don’t have to be a big budget part of an ad campaign, either — they just need to be in the strategy, prepped and ready to go with messaging and graphics designed to encourage a purchase.

Plus, final day ad campaigns are what make all of your hard work worth it. A long launch comes alongside tons and tons of prep work in itself, from sales pages to product development and everything in between — and those final day reminders are often exactly what human psychology needs to make it all worthwhile.

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So, here’s your challenge: in your next launch, implement one or two ads for the last day of your campaign, and watch your sales rise.

Promise.