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At System envy, we help 7 and 8-figure creative Business Owners to scale their businesses, grow their income and power up their launches. The blog is where we share the behind the scenes and actionable tips.
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Case Study: Inside this NYT-Bestselling Book Launch
Do you want to know what one of THE most exciting things about Facebook ads is? It’s how VERSATILE they are — and that was really, really proven on one of our recent client launches: supporting a NYT-bestselling BOOK! This ad campaign was a big one for one of our...
Level Up Your Pinterest Ads: 4 Ad Strategies to Leverage as a Female Entrepreneur
I have not been quiet over here about my love for Pinterest. Whether I’m scrolling through it for life inspiration or running ads on it for my clients, I’m in LOVE. There’s something about that dang website — and its gorgeous mood board vibes — that makes me so. so....
Want to Scale? Diversify, Diversify, Diversify!
If there’s one piece of business advice I want to scream from the rooftops, it’s this: You HAVE to diversify your ad spend. And then you have to diversify it again. And then you have to diversify it again. If you don’t diversify your strategies — and you don’t focus...
Don’t Make These Top 4 Facebook Ads Mistakes: Scaling Edition
I often think that I should sit down, just for fun, and figure out how many ad campaigns my team and I have worked on. Because, like, it’s a lot. However, I’m just gonna settle (for now) for saying this: we’ve made some mistakes along the way. We’ve also made a LOT of...
Case Study: If it works, it works!
To no one’s surprise, there’s nothing that makes us more excited than a successful client launch. (Literally DUH.) Well, okay — actually, there may be one thing that does make us more excited than that. And it’s being able to share HOW our client launches have gone...
Don’t Make These Pinterest Ad Mistakes
One of my VERY favorite things as an ads agency owner is when my clients get to advertise with creativity. After all, that’s what makes it all fun — and it’s why I love Pinterest ads. Pinterest is such an incredible place to grow your business with like-minded people...

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Organic Growth > Viral Growth: Here’s Why
In the social media world, going viral seems like it would be THE gold standard. Just imagine… millions of views? Millions of likes? Can’t you imagine the impact it could have on your business?! Well, I have some news: it’s not usually as easy as that. While millions...
All Things Advantage Plus
Something I love? When Meta tries to make life easier, especially with (thoughtful!) AI tools. Something I love a little more? Make sure that we approach these things with a healthy dose of caution before diving in. Lemme explain. See, we are pretty deep in the era of...
2024 Recap: Facebook Ads Edition
Y’all, we’ve (almost) done it — we’ve almost made it through 2024! *happy dance* And, let’s be honest: a LOT has happened this year. In a year of AI innovations, elections, new tech, and beyond, there’s been something to look at, try, or test every single time we turn...
Adding Seasonality to Your Facebook Ads… Without the Cheese
Guys, ‘tis the season! Specifically, ‘tis the season for mistletoe, gingerbread, snow (unless you’re with me in Georgia), community, family, and all things holiday… …and it’s THE most fun part of the year. I mean, come on — whether you’re celebrating Christmas,...
5 Marketing Myths You Won’t Want to Fall For
As a Facebook ads agency owner — and as an entrepreneur myself — thinking about marketing is a BIIIIG part of my life. (Like, a really big part of my life.) This means that I find myself constantly thinking about the best tips, tricks, and tools for marketing my...
Make Your Life EASIER: Our Favorite AI Content Creation Tools for Ads
Does anyone else remember thinking the idea of AI was WILD when it came out?! (Because I sure did.) As a business owner, a content creator, and a mom, I honestly saw the launch of AI as *another* thing that would either A) make people think they could do my job or...
Strategy. Growth. Leverage. Power. Profit.
As a creative business owner, you know what it’s like to have a zillion ideas running through your head on any given day… and you also know what it’s like to manage sales and scaling on top of ideation and innovation.
With an ad strategy tailored to your business, you can leverage your own power into something strategic and scalable — and you can create reliable, record-breaking income in your business each and every month. Plus, with us by your side, you’ll have a lot more time to ideate and innovate.

4 BOYS, A BUSINESS, 3 DOGS, A CAT AND A SNAKE
Hi, I’m Kerry.
Your Business Strategist
I’m your home-decor-obsessed, fishing-on-the-weekends, mama-to-3-boys, sarcasm-at-all-times, strategy loving gal… and I’m here to help you completely and totally transform your business.
As the founder and CEO of System Envy, I use ad strategy to help you leverage social media for profitable success. Our full-service ad agency was built with you in mind — I’m just here makin’ it happen.