When your ad performance is killing it, there’s almost nothing (well, in the digital marketing space) that’s quite as exciting.

However, when your ad performance is lacking…. It can be confusing, frustrating, and really tricky to navigate. 

But, we’re an open book over here — and I’m here to share some really easy ways for you to boost your ad performance without feeling like you need to completely overhaul your campaigns, take a course, and add a bunch of new things to your plate.

First things first, though: here’s a reminder.

Ad performance is very, very rarely linear. If you’re experiencing a dip in performance, there’s definitely a reason… but it’s also not something to panic about. Promise. There are so many things that impact campaigns, and it’s why we continually talk over here about testing, tweaking, and then testing and tweaking some more.

3 Ways to Easily Boost Your Ad Performance

There are an unlimited amount of ways that you can boost your ad performance, so I am by no means sharing an exhaustive list with you here. However, I am sharing 3 of the easiest, most simple tips I have for quickly implementing and improving your ad performance.

You ready?

1. Align your brand in high-quality ways across your ad campaigns.

One of the quickest ways to almost instantly elevate your ads is by making sure that you’re paying attention to cohesive branding across every step of your audience’s ads journey. Ensure that your photos and graphics are high-quality and on par with everything else you share — and make sure that your brand colors, fonts, and styles are the same everywhere. This builds so much trust and also is such a value-add for your campaigns.

However, it’s not just about visuals either — stick to the same voice and tone in your ad copy as on your website (and make sure that messaging is clear in the first place). It’s paramount that anything you’re linking off to, whether that’s a landing page or a sales page or a checkout page, stays with this same pattern as well.

And trust me here: take the time to make these updates and you *will* see improvement. 

2. Don’t spread your budget too thin.

Often, an easy way to accidentally dilute your ads performance is by spreading your budget too thin across too many ad sets. Instead, try just a few — over here, we prefer spreading between Warm + Lookalike audiences (stacked) with cold audiences. Anything much beyond that is likely not going to get you big results — and you could be utilizing your ad spend so much better than that. 

Plus, remember: when you *don’t* spread your budget too thin, you give yourself actual space to test and try out new things where there’s space. When you *do* spread your budget too thin, you can’t make the impact you’re craving.

3. Shake up your CTAs.

How often (really) do you find yourself writing — and even clicking on — the EXACT same CTAs? It’s probably a lot, and they’re probably all in the vein of “click here” or “visit now.” If you want to quickly break audience boredom and shake up your ads, simply switch up your CTAs. It’s that simple. Here are a few ideas — just mix and match:

• Save/snag/reserve/grab your seat now!
• Just tap to get your hands on XXX!
• Become a <subject matter> expert today by clicking!
• Come say hi!
• I can’t wait to meet you — hit the link to come join the party
• Let’s make it happen, yeah? 

—

Alright, pals — there you have it: 3 easy-peasy ways to elevate your ads *now.* Start implementing these today, and then scroll here for tons more ideas. I’ve got you, always!