All Things Advantage Plus

All Things Advantage Plus

by | Dec 27, 2024 | Entrepreneurship, Facebook™ Ads, How To, Launching

Something I love? When Meta tries to make life easier, especially with (thoughtful!) AI tools.

Something I love a little more? Make sure that we approach these things with a healthy dose of caution before diving in.

Lemme explain.

See, we are pretty deep in the era of AI here— and this era isn’t going anywhere anytime soon. It’s time to lean in. I’m very here for that and have leaned in in a whole myriad of ways.

Enter: Meta’s AI tools, which are a perfect example of this.

It’s why I’m a big fan of most of what Advantage+ (or Advantage Plus) offers. For those who aren’t knee-deep in the ads world at all times, Advantage+ is Meta’s suite of all things AI. These are tools designed to simplify ad management, optimize performance, and (in theory) make marketers’ lives much easier.

But, here’s the catch. While there’s a lot to love about Advantage+, it’s not ALL sunshine and ROI.

Let’s chat about it.

First up, here’s why Advantage+ is (mostly) worth the hype:
When it comes to the value props of Advantage+, Meta really does have something good going on. Think…

… smarter targeting that identifies your ideal audience faster.
… custom creative that’s tailored to individual users.
… real-time optimization that tweaks performance as it learns.

All of these features are a GOOD thing, sure — especially if you’re a busy entrepreneur without a team.

But, here’s a reality check: use Advantage+ with caution
See, here’s where things get tricky. Honestly, AI is only as good as the data it has on the exact hand. It doesn’t have context, or know you, or know your audience on a different level. Since it operates on data and not intuition, it lacks human nuance — and this means that sometimes, it can make some, well, questionable decisions and suggestions.

Here’s what that might mean:

  • Adding bright, off-brand colors to your creative
  • Picking music that doesn’t match your brand’s vibe
  • Tweaking messaging to something that doesn’t feel like you (because it’s not!)
  • Flipping images upside down in a way that’s more… chaos than cleverness

So… should you use Advantage+?
It’s an absolute YES… but you have to do it the smart way. These AI tools like Advantage+ are very much here to stay and will continue to get better, but that doesn’t mean you should blindly trust them out of the gate (or blindly trust them EVER…).

Wondering how to use Advantage+ the right way?
Test! Start small when it comes to the AI features, let it actually learn what works for you AND your audience, and allow it to learn slowly. That’s how it will pull in a bit more context for you, and it will also allow YOU to see the suggestions a bit more clearly. And, more importantly, keep your proven strategies in play! Don’t abandon your Lookalike Audiences or warm audiences JUST because AI is new and shiny and seems perfect.

Start experimenting with Advantage+ today, but remember: the best campaigns combine AI’s efficiency with YOUR knowledge and incredible expertise.

The trick is to guide the tools SO they can guide you. You’ve got this.

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2024 Recap: Facebook Ads Edition

2024 Recap: Facebook Ads Edition

by | Dec 17, 2024 | Entrepreneurship, Facebook™ Ads, How To, Launching

Y’all, we’ve (almost) done it — we’ve almost made it through 2024!

*happy dance*

And, let’s be honest: a LOT has happened this year. In a year of AI innovations, elections, new tech, and beyond, there’s been something to look at, try, or test every single time we turn our heads.

But, guess what? That’s the kind of year that creates big-time growth.

Come along with us for a recap of 2024 Facebook ads innovation — and then let’s start thinking ahead to 2025!

Facebook ads: what changed in 2024?
When it comes to ads, Meta is always on the front of innovation — and 2024 was no different. From boosting targeting capabilities to allowing for more personalization, we saw a lot of changes for the better this year.

Here are some of our favorite 2024 Facebook ad level-ups:

  • The embrace of AI: If “artificial intelligence” isn’t TIME’s word of the year, I’m confused. Honestly, after all, AI has been a HUGE part of this year’s tech reckoning, and Facebook ads are no different. This year, Meta added AI-powered ad tools into the ad platform… and we’re obsessed. Now, you can edit images, customize text, create variations, forecast performance, and so much more. It’s been a game-changer for efficiency, for ad spend, and for overall ad performance.
  • More personalization opportunities: The internet is a crowded place, and people NEED to feel like something is meant for them — which is why the fact that Facebook has leaned into personalization makes SUCH a big difference. This year, we saw the ability to lean heavily into audience preferences with a big uptick in dynamic ad capabilities — meaning that you can customize ads in real-time, make audience-centric adjustments, and even tailor them to the seasons. Yes, please!
  • Deeper insights: As an FB ads agency, we’re (obviously) always looking for more data — and so are our clients! Updates to the Audience Insights dashboard have given us all a much deeper capability into data dives, which we’re all obsessed with. You can now see enhanced behavior tracking, predictive analytics, privacy-focused insights, and so much more. This has been key for optimizing budgets and improving ROI.

Some top System Envy moments
While the Metadata wizards have been spinning up new things, so have we! This has been a campaign-heavy year (packed with some BIG results), and we’ve had an infinite amount of fun trying different platforms, shaking up our strategies, and helping our clients make their biggest dreams come true.

Here are a few of our top moments and practices:

  • Obsessing over Pinterest: Our entire team has been biggggg fans of  Pinterest forever and ever, and we really embraced the Pinterest ad game this year! And, trust us here — if you haven’t tried Pinterest ads, you’re going to want to! Data shows that over 80% of Pinterest users have made a purchase based on their Pins before, and the longevity is insane. (Wondering what we mean? The average Pin is re-pinned 11 times, which points to how long its reach can grow!) Here’s what we’ve learned this year.
  • Making $1.4M for our new client: We have so much fun with every single client launch we support (I mean, hello… we have the best clients EVER!), but we really can’t stop thinking about one of the launches that we started with last year and re-did this year. Long story short? We helped get a 725%+ return on ad spend for a whopping $1.4 million return on investment! This was a course launch for a brand new course and involved a quickfire engagement strategy AND launch strategy to work. You can learn more about it our first go-round here!
  • Dipping our toes in the TikTok water: Leaning into the TikTok ads game was a huge priority for us this year, and it’s one we’re really glad to have leaned into. Likely, TikTok is going to be a huge moneymaker — especially for younger audiences — for quite a while. By taking the leap this year, we’ve been able to prime our clients for some big successes. Here’s what you need to know.

And, guys… we have to be honest with you — all of the above is BARELY even scratching the surface. This year has been huge, and we know next year will be, too.

We just can’t WAIT for it! Let’s do it together, yeah?

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5 Marketing Myths You Won’t Want to Fall For

5 Marketing Myths You Won’t Want to Fall For

by | Nov 20, 2024 | Facebook™ Ads, Launching

As a Facebook ads agency owner — and as an entrepreneur myself — thinking about marketing is a BIIIIG part of my life.

(Like, a really big part of my life.)

This means that I find myself constantly thinking about the best tips, tricks, and tools for marketing my clients’ businesses (and my business!), and it also means that I regularly find myself faced with some, um… ~untrue things.~

Now, trust me here. I know that everyone is allowed to have their opinions when it comes to marketing (as they do with life)! But I also know, firsthand, that some of the opinions people tend to have are, quite literally, myths. And, if you believe the myths, you can accidentally get caught up in the wrong things and set yourself really far back.

You deserve better than that.

5 marketing myths you won’t want to fall for

So, because I love ya, here are 5 of the biggest marketing myths I see my clients and friends falling for (so that you don’t fall for them, too).

Myth 1: “If your offer is great, it will sell itself.”

I’d loooove to tell you that great offers sell themselves — but, sorry… they don’t. Anyone who tells you this is choosing to ignore the fact that consistent sales (even when they seem effortless or passive) have BIG-TIME strategy behind them.

Now, don’t get me wrong: you can make it SEEM like your offer is selling itself, too. You can. But if you want to get to this place where your offer is seemingly selling itself, you need to be doing at least one of the following:

  • Actively creating content that’s funneling leads into an email campaign for conversion
  • Running evergreen ad strategies that target cold and warm audiences
  • Marketing via social media or email
  • Talking about your offer on podcasts or at conferences

Myth 2: “Facebook ads are only worth it if you have HUGE budgets.”

If there’s one thing I hear all the time, it’s this: “Kerry, I’ve heard that Facebook ads are pointless without massive budgets.”

And, if there’s one thing I want to say all the time, it’s this: “It’s not TRUEEEE!”

I promise! I have seen absolutely massive results from ad campaigns with small budgets, and I have seen not-so-great results from ad campaigns with huge ones. This is because your budget is the tiniest piece of the puzzle. If you have an engaged, loyal audience who trusts you, knows you, and values your opinions, you’re already winning at the ads game. It’s that simple. When you combine that with killer targeting, the right offer, and excellent creativity, your budget barely matters.

Myth 3: “More followers = more $$$.”

I’ll bounce off the budget convo with another one I hear all the time — and that’s that big follower count matters. Guys. It doesn’t. It all goes back to the engagement of your audience and the quality of your content. 

Just think about it: let’s take someone with a million followers who has no audience connection and never provides any value.

Then, on the other side, let’s take someone with 5,000 followers who regularly engages with her audience, shares value, and makes people feel included.

Who do you think would have more success with encouraging someone to ACTUALLY buy something? I can guarantee ya that it’s not the person with a million followers, y’all. It’s not.

Myth 4: “Short-form content > Long.”

Another thing you’ve probably heard a LOT is that people don’t have the attention spans for longer content anymore — and I have thoughts on this.

First, sure. People do like short-form content and, these days, people do tend to move on quickly — especially from things they’re not already bought into. 

However, that doesn’t mean that people don’t like long-form content TOO. There is room for a mix of both. I promise. It’s why we test ads with shorter and longer copy, why we mix up video and text within campaigns, and why you watch TikTok *and* Game of Thrones.

People are multifaceted. 😜

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So, my friends, there you have it! Those are some of the biggest myths I see over here — and, more importantly, they’re the ones I want you to make sure to avoid believing.

You’ve got this.

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Make Your Life EASIER: Our Favorite AI Content Creation Tools for Ads

Make Your Life EASIER: Our Favorite AI Content Creation Tools for Ads

by | Nov 6, 2024 | Facebook™ Ads, Launching

Does anyone else remember thinking the idea of AI was WILD when it came out?! 

(Because I sure did.) 

As a business owner, a content creator, and a mom, I honestly saw the launch of AI as *another* thing that would either A) make people think they could do my job or B) make my kids, well… not learn.

And, as I’m sure MANY of you realize now, I was wrong! I’ve started to love using AI (sparingly) to streamline some of my tasks, elevate some of our team’s work, and really cut down time when necessary. While I don’t think it will ever (or should ever) bypass the human touch, it is highly helpful when used right.

(I can think of about a million ways to use it in business alone.)

4 AI Content Creation Tools for Ads

One of my favorite ways to use it = making life easier when it comes to content creation. From images to text to video editing to punctuation, there are some AI tools we absolutely swear by over here.

Here are some of our favorites:

ChatGPT / Jasper / OwlyWriterAI: 

We’re big fans of professional copy over here, BUT also love an AI moment for bringing extra actionable insights into a message. If you have ChatGPT, Jasper, OwlyWriter, or anything similar, you can copy and paste your ad copy right in — and then ask it for suggestions to hit specific pain points, reach specific targets of people, or try out different CTAs. 

While you’re probably not going to like all of the suggestions it gives you, it’s a great tool for simply seeing where your options are and where your blind spots are. It’s also an excellent tool when you want to vary certain areas of copy for testing. We particularly love it over here for suggesting headlines and copy on images.

Canva: 

If you’re not using Canva, are you in the 21st century?! Kidding… but also, not. Canva is our go-to tool over here for pretty much every graphic *and* video asset that our clients put out — and it’s the most user-friendly tool EVER for non-designers. 

(A muchhhh bigger step up from Microsoft Paint.)

And, these days, Canva has several AI features that save us SO much time I can’t even explain. From the background remover (never show me Photoshop again) to the auto layout adjustments, Canva makes our lives a lot easier… and our ads a lot prettier. 

Inshot / iMovie / CapCut / Reels templates: 

A TON of the ads we run for our clients involve videos — whether it’s a shorter story-type Reel or a longer, more multi-layered file. While there are a lot of options for editing videos out there, we’re ad experts…. not video ones. 

That’s why we’re always turning to Inshot, iMovie, CapCut, and even Reels templates to simplify things. AI features like captioning, noise reduction, and stabilization are key to making your videos look professional, which is key to ensuring that they perform well on ads.

Grammarly:

Look, this might seem like a “duh” — but can I just tell you that poor grammar WILL impact your ads performance? Because it will. Utilizing a simple AI tool like Grammarly is a 10/10 way to make sure that spelling errors and poor structure won’t alienate your readers OR make you look silly.

(Plus, it’s literally just a plug-in on your computer. Such an easy tool! We use it constantly.)

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At the end of the day, AI can be a BIG benefit to your time management and content creation when you use it right. Promise. Try out one of these tools and lemme know what you think!

Here for you, always.

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Don’t Let the Algorithm Get You Down

Don’t Let the Algorithm Get You Down

by | Sep 25, 2024 | Facebook™ Ads, Strategy

 

“UGH, the algorithm.”
“I can’t grow because of the algorithm.”
“The algorithm hates me.”

I could go on, and on… and on.

And, guys, I’m pretty sure that ANY business owner you ask has said at LEAST one version of it.

(I certainly have.)

But, here’s what I’ve learned: we all give the algorithm WAY too much power. Way too much. (And then some.)

In reality, there IS an algorithm — but all it is, at the end of the day, is a string of code that Instagram uses to organize feeds and Stories.  That’s it. It doesn’t have morality, it doesn’t get angry, and it doesn’t hate you.

Promise.

So, let’s chat about it (and stop letting it get us all down).

 

How does the Instagram algorithm work?

 

On a high level, the Instagram algorithm uses a variety of things — user interactions, engagement, content type, recency, relationships, etc. — to, ideally, show the right content to the right people. It learns from your activity (and from that, your ideal audience) to categorize your content, it showcases certain things, and helps you to find new things and people, too. 

Since Instagram wants you to create engaging content, it’s going to (more often than not) reward the kind of content that’s original and entertaining — but that, I think, is where we all tend to get tripped up. See, I’m sure ALL of us have had the experience of creating something we thought was SO. GOOD., only to see it…

…flop.

That’s the hard part.

But, it takes me back to what I said up there. At the end of the day, all the algorithm REALLY is just code and tech — no morality. No anger. No hate. I promise.

So, all of that being said…

 

How do you not let the algorithm get you down?

 

There are a few focuses I think all business owners should have when it comes to the online content world — especially if you’re stressing over the algorithm. Here they are;

  • Have a solid brand sense: At the end of the day, it can be really easy to lose yourself in the social sauce — which is why having a strong sense of your brand is so dang important. When you’re aware of, proud of, and tuned into your mission, vision, values, and everything in between, it becomes a lot easier to see if you’re creating content JUST to create it, or if you’re doing so purposefully. When you know you’re aligned, it’s a lot harder to stress about the algorithm. (Promise.) 
  • Build a marketing team: So often, we try to do everything and then some in business — but why?! Not everything is our job or our zone of genius, and when we ACT like everything is our job/our zone, we end up panicking about things that don’t matter… and doing the wrong things in the name of “fixing” them. This is why building a marketing team (or simply finding marketing friends you trust!) and getting strategic advice. Keeping up with social media is a FULL-time job, literally. 
  • Test and study: The real truth of the matter when it comes to social media is this: the algorithm will seem to “like” some things you do over another. (That’s just the way it is.) For example, carousels are having a *moment* on Instagram. All the “dumps” and “camera roll crumbs” and oodles of people posting a long line of images have caused IG to make carousels 20 images instead of 10. The platform is literally encouraging you to make aaaall the carousels. Next month, the platform might refocus on reels (hint* it’s testing vertical feeds, instead of square placements… very similar to another very-closely-related-video platform). Instead of getting fixated on ALL the change ALL the time, just be aware of it! Then, you can see what performs well — and create repeatable content formulas that lean on that!

 

Alright, friends — you have it: encouragement, advice, and some good ole’ fashioned SOLIDARITY. Because, trust me. I get it, and I’m here for you…

Every time. 

11 Must-Try Reel Ideas for Ads

11 Must-Try Reel Ideas for Ads

by | Sep 20, 2024 | Facebook™ Ads, Launching

These days, you kiiiinda can’t grow your following (or your engagement) on Meta and Instagram without Reels. Whether you’re running Facebook ads, posting on IG for fun, or in the middle of a launch, a Reels strategy is a *must* for driving clicks.

But, as we all know… the creative process is hard. And, sometimes, we ALL run out of ideas!

However, you know me — and I simply *refuse* to gatekeep.

So, just for fun, I’m sharing 11 MORE Reel ideas to use for your next Facebook or Instagram ad campaign.

 

11 Reel Ideas You Need In Your Next Campaign 

 

  1. Level up your visuals by adding your own brand fonts and colors inside of Canva, Capcut, or Inshot. Instagram is starting to roll out more features that actually feel like Canva, (ie. adding stickers, collages, more font options, etc.) so keep an eye out on that! 
  2. Spotlight a good ole’ before-and-after moment that encapsulates the transformation your product or service provides.
  3. Share a hot take or unpopular opinion you have in your industry. Be ready to engage your audience in the comments!
  4. Give your audience a BTS look inside of your process (or spotlight something specific, like a discovery call or a workday!)
  5. Show off your team with an intro reel! (It can also be really fun to spotlight your customers, too.)
  6. Do a rapid-fire Q&A. 
  7. Showcase social proof with overlaid images on top of your video.
  8. Try out B-roll Reel ideas (we have even more ideas and examples, here)!
  9. Utilize teasers for your next launch that align with your launch strategy itself. Start to show sneak peaks behind the scenes of what you’re working on. Include people in the process so they’re super primed for your launch!
  10. Do you package a product? Show it off! 
  11. Showcase your customer pain points as one-liners in your Reel text — and then break down your solution in the caption.

 

Want to keep elevating your Reels?

If you want to keep your Reels effective, engaging, and exciting (the goal alllllways, of course!), there are a few best practices you can follow! First, focus on the HOOK — AKA, what’s going to suck viewers in? You can really rock your hook strategy with a lot of our Reels ideas, and you can always go back to the old faithfuls, too: clear copy, bright lighting, and well-filmed video. It’s amazing how much of an incredible hook it can be simply to have a high-quality video in itself.

Once you’ve nailed that down, layer in the fun things — like trending sounds, jokes, or transitions — to add detail and depth to your Reels. And, most importantly, please (pleassse!) give your Reels — especially those you’re using in ads campaigns — a clear CTA. People need to know where they’re supposed to be going next, or they’ll keep scrolling. It’s that simple. 

And, there you have it! When your Reels ideas are paired with the right audience (and the right captions!), you can ensure that your content is doing what you’ve intended for it to do.

I can’t wait to see you SHINE, friend.

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Running Ads on TikTok: What You Need to Know

Running Ads on TikTok: What You Need to Know

by | Jul 10, 2024 | How To, Strategy

One of the coolest things about running an ads agency these days is the sheer amount of places there are to, well, run ads. Back in the earlier days of digital advertising, FB, website banners, and search engines were really the place to go — and these days, there are tons of options to play around with… like TikTok.

Now, I will say that we don’t advertise on everything over here. Meta is our bread and butter, and we’ve gotten into Pinterest, too — but with over 900 million daily active users (!!!), it would be insane to say that TikTok isn’t a massively important — and opportunity-filled — platform.

It’s why we’ve been having lots of fun lately (and driving lots of results!) as we test it out.

So, here’s the Q: what do you need to know about TikTok ads? I’ve got you.

 

First up: getting started with TikTok ads

Tiktok makes it pretty simple to run ads, and has an Ads Manager that’s pretty intuitive for creating and managing your campaigns. The targeting is fairly robust for how new it is, and you can create lookalike audiences or segment by demographics, behavior, and the like. 

Most of the time, in-feed ads are going to be your best bet for selling an offer — but TikTok does have other options for advertiser content, too. You can purchase brand takeover ads, try out custom branded effects, and test unique engagement opps — but regardless, I always recommend keeping your ads concise, impactful, and fun. There’s also a big push on TikTok to consume and create trending content, so have fun leaning into trending sounds and effects when appropriate, too!

However, here’s a warning: commenters go a little rogue on TikTok, which can be stressful to keep an eye on. I hiiiiighly recommend that you have someone monitoring comments any time you run a TT ad. If they happen to get too spicy, restart the ad. 

 

A look inside our client’s experience advertising on TikTok

Now, you’re probably wondering… do TikTok ads work? In short, YES. In fact, here’s a little mini case study from one of our clients. This client was in the 3rd year of one of her launches, and so we all felt like it was a good time to diversify her ad spend and crank up the dollars. She had a +$300K ad budget (which is huge!), and we spent $48K of it testing on TikTok.

The videos we tested were all 30-second videos, all with short ad copy.  We uploaded audience lists to build our lookalike audiences and to retarget, and then we went for it! With that $48K, we ended up getting 23,000 leads for her free training — and those free training TikTok leads led to 148 sales on a $997 course. This, my friends, was a 300% return on ad spend… and it was just our first time trying!  

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So, friends, whaddya think? Are TikTok ads something you’re thinking about trying? We’re always here to support you — and you can bet that we’ll always tell you the good, the bad, and the ugly.

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Let’s Talk Pinterest Ads

Let’s Talk Pinterest Ads

by | Jun 12, 2024 | How To, Strategy

Here recently, we’ve become big, big fans of Pinterest ads. As a suuuuuper visual (and truly inspiring) platform, Pinterest is such an ideal, highly-engaged platform for advertising — and the targeting potential, longevity, and traffic-driving options it has make it a big favorite.

And, as Pinterest LOVERS over here, we want to share the wealth — AKA, talk about why, exactly, Pinterest ads should be next to try on your ad strategy.

Lets dive in.

Wondering why you should try Pinterest ads?
There are a LOT of reasons, but some of our favorite reasons to try Pinterest ads are:

  • It’s mobile heavy: Over 85% of Pinterest searches are done on mobile, making it the best for reaching online shoppers.
  • Longevity, longevity: Unlike ads that disappear into the stratosphere, Pinterest Pins can last a little longer — the average Pin is repinned 11 times, which means its reach continues to grow.
  • People are open to new things: As an inspiration and visuals-first platform, Pinterest has users that are looking for new brands and new ideas — meaning that 97% of searches are unbranded, giving a LOT of opportunity to sneak on in.
  • Pinners love to purchase: Data from Pinterest shows that close to 83% of weekly users have made purchases based on their Pins — and data from Shopify shows that the average order value from Pinterest traffic is $50.

How to get started with Pinterest ads
Laying the groundwork for a new ad account is always a liiiiittle overwhelming, but it doesn’t have to be — promise. To get started, you’ll need to create a Business account on Pinterest (you can create a new one or convert your existing personal account). Then, install the Pinterest Tag code on your site to make sure you can track any actions.

When you start running ads on Pinterest, you can choose objectives for your campaign that align with your goals — which include awareness, engagement, video views, conversions, and the like. Then, define your audience (Pinterest allows you to create Lookalike Audiences!), create your ad group, and start running ads. Boom!

The actual ad process is very similar to any other type of ads you’ve run (AKA, on Facebook), and Pinterest has really robust analytics and creative options to analyze as you go.

Something to know about Pinterest ads
When it comes to Pinterest, you are very likely going to see a higher CPL (cost-per-lead) than you’re used to. However, you can also see a really HUGE return with a lot of potential — and it’s because Pinterest users tend to be more intentional, more eager to learn, and actively searching for results that your offer can give. 

Take some numbers from a recent client launch we facilitated on Pinterest:

  • FB/IG cost per lead: $0.70
  • Pinterest cost per lead: $1.70 
  • FB/IG ROAS: 266.28%
  • Pinterest ROAS: 1374.12% (!)

A little more expensive? Sure. A major level up in results? Heck yes.

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So, there you have it friends — a little primer on Pinterest ads for ya! I can’t wait to see you start implementing Pinterest ads into your strategy AND to see you start driving some insane results.

You’ve got this.

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Let’s Talk Story Ads

Let’s Talk Story Ads

by | Jun 5, 2024 | How To, Strategy

Let’s be real here… are there many things better than an Instagram Story?!

(We think… no?!)

I mean, come on. What’s more fun than a little morning tap-through session of coffee pours, business advice, and funny memes?

But, guess what? It’s even better than you’d think… AKA, Stories are phenomenal from a BUSINESS perspective. 

In fact, data shows that over 500 million people use IG Stories daily — and ⅓ of the most viewed IG Stories are from business accounts.

That’s why running ads on Instagram Stories should be an absolute no-brainer for your business, friends.

Why you should run Story ads

A huge goal for business owners (AKA, you!) should always be to advertise in the most natural, aligned ways possible — and that’s where the Story ad placement comes into play. Focusing on the story graphic just as much as the square for the newsfeed is so important! Since they live in the same ecosystem of the beloved Stories your audience is already tapping through, they’re a seamlessly integrated vehicle for your own objectives. 

It’s the best.

Plus, they drive a TON of engagement — and data from Meta actually shows that ⅕ of organic stories already drive DMs from viewers. It just makes sense that being able to occupy that same real estate, especially as a trusted business targeting the right audience, is a 10/10 idea for your goals.


What to post in Story ads

To be really effective with Story ads, you’re going to want to lean into the exact thing that makes Stories so fun to engage with — AKA, the real-life, seamless aspect that your audience already looks for.

Here are some ideas:

  • Lifestyle-esque content ideas that showcase your offer
  • Launch teasers
  • Highlight promotions of your existing content
  • Influencer collaborations and UGC content
  • Quizzes
  • Tutorials or short teaching snippets

Use Social Proof: Showing a behind-the-scenes look at real results (think receipts and $$$) or testimonials (the more organic the better! Even screenshots of DM’s and messages can work really well).

Talk Scarcity: “Time is running out”, “There are [X] spots left!” etc. works well for stories because they are so timely and this kind of messaging easily stops the thumbtap.

Get Emotional: The “why” is SO important behind your brand, course, product, and what have you. Why did you create something so amazing? Bring the user along the journey with you to better illustrate your story.

Once you’ve built up a repertoire of top-of-the-funnel Story ads that connect well to your audience, you can start implementing strategic sales slides, too — especially for your webinars, bonuses, and limited-time offers.

Plus, to make it even easier, follow copy frameworks like this:

Webinar ads
LIVE ON [DATE]
WEBINAR TITLE
Join me LIVE to learn how to [transformation]!
CTA

Cart open
HERO COPY SPEAKING TO THE TRANSFORMATION
ENROLLMENT OPEN
[big image]
CTA TO JOIN

Bonus offers
[TIME LEFT]
BONUS
SUBCOPY SPEAKING TO THE TRANSFORMATION
CTA TO JOIN

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The world of ads is one that can be so, so seamlessly integrated into your daily content strategy, friends… and Story ad placements are really the BEST way to get you there. I’m always here for any questions!

What to keep in mind with Story ads

When you’re posting Story ads, I’d always, always recommend focusing on a few things: It’s all about the visuals! It’s a small space for text so be mindful of clear and direct messaging.

Branded colors and texts (brand awareness matters!), eye-catching font sizes and placements, and clear CTAs. This allows your Story ads to feel like part of the tapping journey rather than, well… an ad.

Need some inspo?

Here are some examples from our incredible clients:

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Our Guide to Batching Reels & TikToks Online

Our Guide to Batching Reels & TikToks Online

by | May 20, 2024 | How To, Strategy

Content creation is an essential piece of the business owner puzzle… Especially when it comes to rocking your Facebook ads strategy. After all, if you’re not creating content — specifically through video content like Reels and TikToks — you’re not going to be able to keep an audience engaged, much less build one that’s going to regularly buy from you.

Here’s the thing, though: content creation takes forever. In fact, it kind of feels like a never-ending wheel of things to do, huh? (Yup.)

Well, the key to making it easier is through batching Reels and TikToks — AKA, creating multiple videos at once instead of just creating them one by one as you have time. 

Why batching Reels & TikToks is so effective

When you batch, you can get a LOT more efficient with your creation. Instead of dealing with a myriad of other tasks, you can zone in on one thing — which makes all the difference in your time management and your level of focus. Plus, batching Reels & TikToks leads you to more consistency in your creation through everything from your lighting and tone to your style, edit, and level of energy.

And, more importantly than anything else, batching your content goes hand in hand with a strategy in ways that other content creation can’t. Since you’re zoning in on creation for a specific period of time, you have to create and move forward with a plan… and that makes all the difference in the actual longevity of your content, too.

Our favorite tips for batching Reels & TikToks

So, are you ready to start batching? (Heck yes, right?!) Here are some of our favorite tips:

Get inspo from people you admire: It can feel really hard to come up with a zillion ideas for new Reels & TikToks, which is why it can be really effective and helpful to scope out some inspo from your follows and the internet as a whole. Spend a while screenshotting and saving styles you love, getting inspiration for caption ideas, and starting to pay attention to what really ignites your interest. However, make sure not to get so knee-deep in comparison that you hang yourself up that way! (Been there.)

Plan it all out: To batch your content, you have to have a plan — which can seem really overwhelming. To ease the stress of batching Reels & TikToks, focus on planning out your funnel from engagement to freebie to offer. 

In your engagement planning, focus on inspiring, funny, personal, and educational content that aligns with your brand and really speaks to your audience. Once you start moving into the lead magnet and freebie sections of your funnel, start focusing big-time on benefits, personal stories, and results that really put your audience at the center of the puzzle. When it comes time to sell your offer, you can dial up the scarcity and urgency alongside more results and education.

Boom.

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And then, once you’ve batched out your content (woohoo!), start slotting it into an ads strategy for some serious results. Follow along on our blog for more inspo whenever you need it! 

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