The Key to Getting off the Content Hamster Wheel

The Key to Getting off the Content Hamster Wheel

by | Jul 31, 2023 | Entrepreneurship, Facebook™ Ads, How To

Do you ever feel like you’re on a constant content wheel that’s spinning and spinning (and spinning some more), only to never really go anywhere? It’s like between Instagram stories, TikToks (ugh), the ever-elusive video content, the grid posts, and the blogging, it never, ever stops.

It’s exhausting.

But, tough love here (and I’m heavy on the love part, because I feel the same way you do)… content creation is a necessary part of growing a business today. Continually pushing out (quality) content is key to helping grow your organic traffic and followers, and it also leads you toward highly engaged audiences.

Good news, though: you can take that content hamster wheel and put it to some seriously good use. I promise. Here’s how:

  1. Use your content for between-launch ads!

Instead of just sending your content into the SEO and social media stratosphere (which, don’t get me wrong, you should still do!), integrate it into your ads content as well. We do this a ton over here with our clients by using IG posts and Reels as engagement ads — which keeps an audience highly engaged and helps the Ads Manager learn more about what works for your specific audience.

 

  1. Remember that quantity > perfectionism = key to good content

There are two important things to remember when it comes to your content: original content is being prioritized by the Facebook algorithm, and ads do fatigue. Remembering those, it’s definitely easy to remind yourself of the importance of content creation – and of creating content that your audience will love, even if it’s not professionally produced or exactly as perfect as you might want it to be.

 

See, here’s a quick case study:

One of our clients is such a content queen, and she’s always pumping out the Reels and the content for us, which gives us SOSOSO many options for ads and allows us to continually engage her audience. With that, we have so much to pull from that our ads allow for tons of testing and have much better optimization.

On the other hand, we have a (still incredible!) client who isn’t much for posting on IG. She posts maaaaybe once a month, and we have to ask for Reels pretty often. The engagement rate isn’t as high as our other client, and it is a little trickier to test.

 

But…

Here’s the thing, though: This is a common problem — because creating content can really go hand in hand with a lot of perfectionism, especially as an entrepreneur. It can be so easy to never want to post or act unless something’s perfectly branded, and done. I get that, and I’ve felt it, too (like, daily).

And guess what? Perfectionism can limit your growth opportunities. Don’t do that to yourself! Instead, create content that feels good — and then TRUST in your own expertise and in your audience.

That’s all it takes.

Hamster wheel no more. 🙂 Just have fun with it, and then put it to good use!

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Double Your Efforts with an Evergreen Webinar

Double Your Efforts with an Evergreen Webinar

by | Jul 24, 2023 | Facebook™ Ads, How To, Launching, Strategy

So, it’s absolutely zero secret that every single one of us loves a successful launch.

I mean, obviously.

But guess what’s better than a successful launch, friend?! Evergreen sales, baby. After all, launch money is great — but continual, passive sales puts the icing on the cake (and the candles, too). 

And, guess what? There’s a simple way to get you there: create an evergreen webinar.

Lemme explain.

How can I double my efforts with an evergreen webinar?

Setting up an evergreen webinar funnel after a launch — or, hey, even without one, if you want to generate passive product income — is truly one of the best tools you have in your toolbox to create constant leads and sales. By digging into the things your audience wants to see and aligning it with the work you do, you can truly create a goldmine of people who want to learn and buy from you — and then, you can direct them organically to a sales page, a booking link, or a product page… time and time again.

What do I need to create a successful evergreen webinar?

The secret to a successful evergreen webinar is simple: make it timely (for instance, what’s a topic that aligns with your latest launch or product? What’s a hot topic in your niche that people want to know about?), and then engineer it to have a strong CTA at the end. This CTA can be to buy your product at a discount,  or it can be funnelling them into an email sequence that builds on your webinar topic and leads them to purchase.

Ready to create your own? Here’s your checklist:

  • Webinar content
  • CTA options (we love to test!)
  • Ad creative
  • Sales page or other lead capture
  • Strong email funnel

 

What if my webinar funnel isn’t working?

Underperforming webinar funnels are sometimes par for the course, but they’re also diagnosable — and you can quickly transform an underperforming funnel into a thriving one. 

First, start by diving into your ad campaign’s analytics — are people clicking? If not, adjust the targeting and creative. 

Then, move on to the landing page. Are people opting in? If not, adjust your copy and make sure it’s enticing and aligned with your ad’s messaging. 

Then, go to the webinar. Are people hearing your offer? Likely, if your funnel is underperforming, this is where it starts — because people are falling off. Instead of scrapping your entire funnel and campaign, try re-recording your webinar. Include the offer earlier, pack it with more value, and make the beginning stronger so that people are hooked from the jump.

After you’ve locked down your webinar, look into your emails. Are people opening your emails? Are they clicking? If not, you either need a stronger offer or a stronger email sequence.  If you’re unsure of what needs to be changed, it’s a great time to poll your audience. 🙂 

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Whether you’re building a new evergreen webinar funnel or trying to strengthen an existing one, trust me on this: if you do this right, it can totally change the game for your sales.

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The 411 on Dynamic Creative

The 411 on Dynamic Creative

by | Jul 6, 2023 | Facebook™ Ads, How To, Strategy

If you’ve been around the Facebook ad world for even, like, 5 minutes… you know the term “ad creative.” Basically, you hear it again and again — because these images, captions, videos, and graphics form the visual cornerstone of all things ads.

Plus, if you test your creative the right way, you’ve unlocked a gold mine.

But, guess what? There’s a lot more to creative than just, well, creative. Typical, huh?

Enter: dynamic creative.

What’s dynamic creative?

Dynamic creative is a newer Facebook feature that automatically mixes up your ad creative to serve different audiences. This was built to avoid the same audience seeing the same creative mix time and time again in your ads — and designed to help you continually test which creative mixes work the best with your unique audience.

When you have dynamic creative turned on in the Ads Manager, Facebook will continue to adjust your ads and create different variations — while all the time learning from the different variations, impressions, and performances. It can be immensely helpful for testing, and it also typically leads to a better cost per lead.

Here’s the thing, though: dynamic creative has its pros, but it also has its cons. Often, the optimizations end up not making a ton of sense — so sometimes, you’ll get cut off text or cropped images. This is because we typically run square images (1080px by 1080px) and story images (1080px by 1920px), and good ol’ Facebook might swap these on someone’s feed.

Should I use dynamic creative in my ads?

So, here’s the thing: dynamic creative is definitely worth trying, and Facebook will encourage you to use it. It can lead to a significantly lower cost per lead, and it can help you test. However, we’ve seen just as much success from breaking out ads the traditional way with Facebook — AKA, testing our separate versions of ad creative on our own.

Also, it is a personal choice. For obvious reasons, some of our clients care about their image and how they show up on your feed. Depending on how FB wants to crop an image, it might cut off some all-important text, and the ad isn’t as compelling, or just doesn’t make sense. On the flip side, some of our clients don’t mind. They’d rather have the lower cost per lead and let FB do its thing. The FB algorithm picks up on the winning combination fairly quickly, which will help optimize the campaign.

To decide which you’d like to use, I’d recommend, well… TESTING (my favorite word!) both of these in your own ads. Try out dynamic creative, but keep an eye on things like image text and variations — because it might get a little funky, which you (and your clients) probably won’t love. Alternatively, try testing different versions of your creative (our go-to practice over here at System Envy).

Want to give dynamic creative a try?

Go for it! Just proceed with caution if you’re particular about your creative. 😉 To try it out, go to the ad set tab right above the budget section and toggle the switch to on! You’ll then be prompted in the ads tab to upload all of your image versions, copy and headline versions into ONE ad. And FB will do the rest!

 

Looking for more ad tips and insights? Stay plugged into the System Envy blog — my team and I will be diving into all things ads over here, as usual.

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As an Agency Owner, What’s My Ideal Ads Budget?

As an Agency Owner, What’s My Ideal Ads Budget?

by | Jun 7, 2023 | Facebook™ Ads, Launching

There are a lot of questions I get asked over and over again as an ad agency owner — and, guess what? I’m absolutely an open book. I’ll answer any of ‘em!

However, some of the answers I have to give are nuanced… and that’s just the name of the game when you’re in this type of work.

This is especially true when it comes to one of the questions that I get again and again (and again) over here — AKA, “what is your ideal ads budget?”

So, settle on in: because I’m going to give you the breakdown behind this question and answer — but I’ll warn ya in advance, it’s not a straight answer.

Alright, you ready?

 

The truth about ad budgets

You might have already guessed based on the intro of this blog post, but here’s the truth about ad budgets: there is no set right budget number that I can (or would) give you. See, running ads is a highly personalized endeavor for the corresponding business. You have to dig deep into the data, set customized goals, and approach your ad budget from a mindset of both testing and flexibility.

To really define a budget, we do all of this — and then we crunch numbers based on the business to define budgets, and, in conjunction with the clients’ comfort level, go with it. See, over the years, we’ve seen success with $1,500 budgets, and $150,000 budgets — and it’s just further proof that ad budgets matter for the business who’s running them. That’s it. I promise.

How to define the right ads budget for you

Wondering how you can set the right ads budget for your unique needs and campaign? Well,  I’ve got you — always. While I won’t give you a tried-and-true number without knowing the data and goals, I will guide you towards making the right decision for you. Just follow these steps:

  • First: what are your goals? 
    • The cornerstone of absolutely every single successful ads budget comes down to defining and understanding your goals for the campaign. What KPIs (key performance indicators) are you wanting to achieve? What is your ultimate best-case scenario for the end of your ads campaign? What would make you feel like your ad campaign was successful? 
  • Second: what does your data tell you?
    • The coolest thing about running ads is that it leaves you with a TON of data to dig into at the end of every campaign — so, to choose your budget, make sure you’re paying attention to your past data! What targeting was working, and at what cost-per-lead or purchase? Don’t leave this part out because otherwise, you’re guessing or estimating. 
      • Note: don’t have any ad data yet? That’s ok! It won’t take but a few weeks to get insight. In the meantime, there are benchmarks based on your industry. Do a simple search to find out the average cost per lead or purchase for similar businesses.
  • Third: focus on engagement before launching a big campaign.
    • Before you launch a big, expensive campaign, make sure your audience is WARM and ready to purchase — and make your ad dollars work for you, instead of the way around. Nurture your email list, run engagement ads at a lower cost, and focus on showing up with high-quality, valuable content. 
  • Fourth: TEST.
    • The fun thing about ad campaigns is that you’re not married to anything — graphics, creative, targeting, even BUDGET. If your chosen budget isn’t working, feel free to test it alongside a different budget or even tweak it. You’re allowed! 😉

So, my pals, there you have it: a few tips to help you define the right budget for YOU. Just remember: this number is unique, and that’s how it’s supposed to be. I promise.

Stay tuned for more deep dives on this verrry topic.

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Your Guide to Advertising on TikTok vs. FB/IG

Your Guide to Advertising on TikTok vs. FB/IG

by | Jun 2, 2023 | Facebook™ Ads, How To, Strategy

To say that TikTok has become a HUGE FREAKIN’ DEAL is a bit of an understatement.

There are over a billion active users on the platform (!!!), users spend an average of 95 minutes per day on the app, and it’s become a thriving spot for people to grow huge numbers and followings.

Basically, it can be a goldmine in a lot of ways.

We’ve been knee-deep in learning the TT ads platform for the last year over here at System Envy, and we’ve been diving into the ways that our clients and readers can make big money via advertising on the platform.

Here’s the thing, though: when it comes to ads, there are some big-time differences that you need to understand, especially when compared to Facebook and Instagram ads.

You curious? Let’s dive into the pros and cons of TikTok advertising vs. Meta advertising (AKA, Instagram and Facebook).

First things first… understanding this about TikTok is key:

When new platforms launch — especially super popular ones — it’s human nature to want to start advertising on them… and quickly. However, it’s always, always going to be a better practice to do your due diligence on the platform in question — especially since no platform is the same.

TikTok is no different there.

See, here’s the thing: Facebook and Instagram are known quantities in the ad world. While we see big algorithm changes on the platforms from time to time, the way people behave on both of these platforms has stayed fairly consistent for years now. When it comes to TikTok, though, we have a different beast.

Unlike the Meta platforms you’re likely more familiar with, TikTok is really more of a discovery platform (think: Pinterest-esque). The users on TikTok are likely familiar with being advertised to on Facebook and Instagram, but they’re certainly not expecting that type of advertisement when they scroll down their For You Pages. To create ads that actually make an impact, you have to understand this — and, in turn, create entertaining, engaging, short, and snappy videos that feel in line with the type of content they’re already expecting from TikTok.

This is why we always, always recommend that you spend a nice chunk of time in a research and discovery phase before advertising on TikTok. What is your ideal audience looking at? What are the kinds of things that attract their attention? Repel it? This matters.

Now, for the PROS of advertising on TikTok (and, uh… the cons)

We advertise on TikTok for quite a few of our clients, and we definitely foresee continuing to do so in the future. However, just like with annnyyyy advertising platform (trust us… any of ‘em), there are pros and cons.

Pros of advertising on TikTok

So advertising on TikTok is pretty freakin’ effective (makes sense, huh?), and we’ve actually seen a cost-per-lead that’s competitive with FB and IG ads. Plus, there are a few benefits to TikTok advertising that we really love.

First, you can set up events in TikTok with your URL, which is super handy. For instance, on FB or IG, you have to set up an event by adding a pixel tag to your website code — and even though FB/IG has an event set up tool, TikTok is a lot more seamless for this. It’s so, so easy, and gives more authority to the ads team to set up the code.

Next up in our fave pro of TikTok is a SUPER efficient feature that lets you reply to allll ad comments… which is so nice. You can filter, select certain ad groups, and find out info about the comment (for example, you can see whether the comment is positive or negative, and you can even see if it contains a question). Meta has nothing like this, and it’s SO freakin’ helpful for organizing comment moderation when you have multiple campaigns running.

Cons of advertising on TikTok

Nowwww, with pros come cons. ‘Tis life. And, in our opinion, TikTok kinda has a big con: the difficulty of setting up audiences. Basically, TikTok doesn’t let you set up audiences in the same way FB/IG does (with matching email addresses and names), which is a pretty big bummer. 

It only allows you to upload Apple IDFA (Identifier for Advertisers) or GAID (Google Advertising ID) IDs, which isn’t available from most email marketing software — making it pretty much impossible to set up custom audience lists and lookalike audiences. This is a huge con, since creating those types of audiences is a really big marketing tool… and one we find highly successful for our clients. They perform really well, and make a pretty stark difference.

Apparently, TikTok is working on this (whoohoo!), but for now, it’s a massive limitation on targeting capabilities. Whomp, whomp.

So… should you advertise on TikTok?

Short answer? Yes, you should advertise on TikTok.

Long answer? You should advertise on TikTok in conjunction with FB/IG ads, and not on its own — at least, not right now. By diversifying your ads, you’ll be able to reach more people AND take advantage of things like custom audiences on the Meta platforms.

Have more q’s about this? We’re your team, always — just let us know!

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How We Made $1.4M With a New Client’s First Launch

How We Made $1.4M With a New Client’s First Launch

by | May 24, 2023 | Case Studies, How To, Launching

We’re big proponents of FB ads over here. (Duh.)

But here’s why: because they WORK. They really, really work. And today we’re diving into a new case study with one of our clients to show you a super successful launch that’s basically, well, a MIRROR into what can happen with a killer ad strategy.

You ready? Let’s go!

Who: System Envy client who has a successful personal brand and was prepping for a new course launch (at a $997 value). This new client had onboarded riiiight before their launch, so we didn’t have a ton of time to build audiences and lists — and the course was brand new, too.

How: We immediately launched engagement videos right away to start building awareness and engagement audience via ads — and then we had to move quickly to complete the ads onboarding for iOS, to get her domains verified, to install her pixel, and to prioritize events. Once it was time for launch, we followed this strategy:

  • Free training invite ads
  • Free training reminder ads
  • Cart open ads
  • Cart close ads
  • Final day/urgency ads

The numbers:

  • Estimated return on ad spend: between 725% and 825% (a whopping $1.4M)
  • Purchases attributed to ads: 1,200+
  • Cost per lead: 137K+ leads for $0.81/lead — an insanely good CPL
    • Note: typical launches are around $4-8 CPL
  • Cart close ad tripled cart open in purchases

The takeaways:

To say that this ad campaign was successful is an understatement — it was a big goal crusher for our client, and here are a few things we’ve been able to take away from that:

  • Engagement ads WORK — and they work well. In this launch, warm and lookalike audiences performed best.
  • Pushing urgency can be a huge winner when it’s done right
  • — and for us, this showed up big-time in the cart close phase (which tripled the sales of cart open).
  • Boosted posts are fun to play with! In this campaign, we utilized Instagram and Facebook lives of the client inviting people to her free training and to take part in her course.
  • The backend setup matters, and it matters big time. Taking the time to get this client onboarded quickly and efficiently — yet successfully — was a big win for us all.
  • A killer launch makes for a yearly repeat — and our client is now making this course a yearly drop!

So, there you have it — proof that an engaged, warm audience can make ALL of the difference (and then some!) with a launch. This launch showed that being intentional about warm audiences — regardless of how long you’ve been launching — is a big marker for success.

Also, 725-825% return on ad spend?! Yes, please! 

We can’t wait to see you scoop these strategies for your next launch.

Stay tuned — we’ll be back with a new case study so soon!

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How We Made 1,741% ROAS Launching a New Product

How We Made 1,741% ROAS Launching a New Product

by | May 17, 2023 | Case Studies, How To, Launching

Did somebody say CASE STUDY?!

Yes. We did. 🙂 We’re back for another installment of our new case study series, and today we’re putting the spotlight on another one of our clients: a photographer client who runs courses, has a monthly membership, and also creates tons of other content. I thought this would be a fun study to highlight as the budget for this launch was tiny but the return was huge. I think a lot of times people hear launch and they think it has to be 10’s of thousands of dollars. It doesn’t! Especially if you’ve been consistently and strategically building your audience and engagement as part of your overall marketing strategy. 

 

Let’s dive in!

 

Who: System Envy client who’s a photographer with courses, a new guide for photographers ($297 value — but on sale for $147 for this launch), a membership, and photography resources, plus has an established warm audience.

 

What: This client has a lot of offers, and we’ve run ads for a lot of those offers — particularly, though, we’ve spent a lot of time running engagement campaigns and launches for her photographer courses. This launch was specifically for a sale inside of her shop and to launch a guide for photographers. 

 

How: We approached this ad campaign with a huge focus on engagement and connection, especially: 

  • Repurposed video content from her YouTube channel for engagement ads
  • Evergreen engagement ads
  • New videos, launched weekly
  • Carousel testimonials 

 

The numbers: 

  • The launch revenue from our ad strategy was +$34,000
  • Return on ad spend: over 1,741%
  • Around $5/purchase return (on a $297 offer)
  • 33% of sales came from testimonial ads (they were queen!)
    • Note: these are wonderful to be used as a selling point — they’re so powerful!
  • The “last day!” ad we ran was responsible for almost 50% of sales

 

The takeaways:

This ad campaign taught us a lot, but also really cemented some strategies we focus on big-time over here:

  • Last-day ads are always worth a try (and they were a huge win in this case and in most cases)
  • Testing creative is super effective — by testing carousels, longer-form videos, *and* our regular, static image ads, we had a great opportunity to both educate the audience and gather sales (and data!) from all types of creative and content
  • You don’t always have to reinvent the wheel! We repurposed an older YouTube video for this campaign and it went insanely well
  • Testimonial ads are very often the best way to launch products like this — people want to hear from other people!

 

My friends, there you go — a new case study for ya! This one is really such proof that engagement and social proof matter massively and you don’t have to run a huge budget to see big wins! Put these strategies to the test for your next launch!

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How Our Pre-Launch Strategy Supported A +$560K Launch

How Our Pre-Launch Strategy Supported A +$560K Launch

by | May 11, 2023 | Case Studies, Launching, Strategy

As you know, launches are the name of the game over here — and helping EVERY single client we have, every single blog reader we have, and every single email list subscriber we know is paramount to what we do.

 

No gatekeeping over here. Ever. 😉 So to make sure you always know how to rock your next launch with Facebook ads, we’re kicking off a new case study series where we share a success story from one our six-and seven-figure entrepreneur clients over here at System Envy.

 

Introducing… How our pre-launch strategy supported a $560K launch!

 

Who: System Envy client with a course (at a $297 value), an established warm audience, and a long break from live launching — she hadn’t run this course live in 2 years (!)

 

What: Though we’d been running evergreen course content for years, this particular launch was a live webinar-style launch. In the months leading up to the launch, we focused on engagement and on long-term planning. We strategically ran freebie ads and relevant engagement ads — so her audience was warm and ready to go.

 

How: We approached this live webinar-style launch with the following ads in strategy:

  • live webinar
  • webinar reminder
  • webinar replay
  • cart open
  • cart close 
  • last-day ads

 

The numbers: 

  • The estimated launch revenue from our ad strategy was +$560,000 (which was more than 50% of the total revenue generated)
    • Note: this is just what we could track inside Ads Manager. The overall launch actually resulted in around $1M of revenue
  • Estimated return on ad spend: over 300%
  • Around $5/purchase return (on a $297 offer)
  • Doubled the number of purchases since the last launch, even with a 33% increase in the price of the course

 

The takeaways:

This was a hugely successful launch, and — as all launches do — it taught us a lot! Here are our two biggest takeaways from this launch. These are what we felt moved the needle by and large:

  • Warm audiences are SO, so important (they are almost always our top performer by far). How do we get massive pools of warm audiences? People tend to think of ads only for launches but the truth is, pre-launch is just as important for launch strategy as the actual launch. Don’t skip it. Run engagement ads, boost your pre-launch reels (be strategic, don’t boost your cat…boost the reels with content that is aligned with your live launch subject), host a live on Facebook or Instagram, ask questions in your posts and ads. These are great ways to build large, warm audiences quickly ahead of a live launch. 
  • Video content was a huge hit! We really focused on ads talking to the camera, specifically with our client holding the phone in front of themselves and speaking directly to their audience! This is usually a huge hit during the launch, and we saw that confirmed during this one
    • Fun fact: We provide ‘video wishlists’ to clients and these types of videos are always on there for a launch. We’ve shared that list on the blog!
    • Pro tip: Utilize live launches as a way to regularly freshen up your evergreen campaigns for your course. When you’re filming your live launch ads, film an extra version or 3 taking care to not speak dates or words to identify it as a live launch. Then, once your live launch is over, you already have video ads ready for your evergreen campaigns. 

 

And, there you have it — a dive into one of our client launches. While you obviously want to be highly strategic, there’s a LOT to be said for a warm audience and engaging content. 

Stay tuned — we love to share client success stories!

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My Top 8 Tips as an Agency Owner: Launch Edition

My Top 8 Tips as an Agency Owner: Launch Edition

by | Apr 12, 2023 | Launching, Strategy

Over here, launches are the name of the game. From memberships to courses to digital products, our clients are always launching the latest and greatest to their audiences — and there’s nothing we love more than to see it (and to support them through it, too).

And, over a long period of time doing this kind of work, our team has compiled a ton of best practices, tips, and tricks for helping our clients and our audience have kick-butt-level launches every single time.

As a thank you to you for being here and showing up with me, I wanted to share my top 8 tips as an agency owner: course launch edition!

 

1. Set goals based on real data.

Course launches involve real numbers — and running ads costs real money, so why not set goals based on real data? Dive deep into your audience, set measurable goals, and make sure that you’re considering data from past launches, past offerings, and past goings-on in your business so that you’re able to help those goals come true.

And, at the same time, make sure that any goals you have — whether they’re for your own launch or that of your client — are realistic, too. While dreaming big is always, always recommended (duh!), you want to make sure that you don’t end up disappointed because you didn’t create the right goals. Data plays into this!

 

2. Plan FARRRR in advance.

Building an effective course strategy takes time, and sometimes it takes quite a lot of it. Make sure you give yourself a runway (we typically recommend up to 6 weeks), and utilize tools like Asana to build out a timeline that makes sense for your launch.

When planning, remember the different stages of a launch — from warming up the audience allllll the way to cart close — and take the time to intentionally plan out the copy, creative, and strategy for each of these steps. It truly makes all the difference.

 

3. Repurpose, repurpose, repurpose.

You do not have to reinvent the wheel every time you launch a course or an ads strategy — and, in fact, you shouldn’t. Work to always repurpose templates and resources you’ve built in the past (we consistently reuse launch trackers, budget layouts, ad grids, URL worksheets, and more), and remember to repurpose content, too.

You can usually create killer copy from an existing sales page, you can utilize existing brand imagery for ad creative, and you can take everything from Story posts to Reels for engagement content. Make it easier on yourself, friend!

 

4. Communication is key.

When you’re bringing a launch to life, there’s almost nothing more important than communicating often, early, and well. Get ahead of any questions in advance by planning and organizing well, and then continually have conversations to get up to date on details, approvals, and everything in between.

 

5. Triple-check (and set up in advance).

Running effective ad campaigns usually means that you’re dealing with a lot of moving parts, so focus heavily on quality assurance. Over at System Envy, we’re big on checklists to QA every ad that’s prepping to launch — and we also, yet again, give ourselves a big runway to try and manage kinks in advance.

 

6. Wait for the learning period.

When you push ads live, it’s super important to resist making any edits unless there’s something majorly business-critical that needs to be changed. When you do this, you risk resetting the learning phase of the ad, which can seriously impact the performance — and it’s hard to tell what’s working, what’s not, and why.

 

7. Test during the pre-launch period for the best results.

While testing can be done during a launch (with limitations), focus more on doing so before, during the pre-launch period. By testing graphics, copy, creative, strategy, targeting, and more, you can start to know what phrases, lingo, headlines, and graphics spark action in your prospects.

 

8: Deep dive.

After your launch has concluded, deep dive into your data (it pays off)! Compare your current launch performance with past launches and the current ad landscape, and then compile all of your learnings (from audience to engagement to the creative that worked the best), and track it for next time. By doing this deep dive, you can make your next course launch run even better — and, ideally, you can save yourself some time.
(Psst… if you’re running launches for your clients, make sure you communicate results and communicate your deep dive. We usually use a post-launch report for this, and also love using Looms to make it even easier.)
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While these 8 tips certainly don’t encompass every single learning we have, I can promise you that these tips are a LOT of it — and if you can implement these steps into your next launch, you’re in a great spot. I’m so proud of you already!

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The Ad Course Strategy We Swear By

The Ad Course Strategy We Swear By

by | Mar 23, 2023 | Facebook™ Ads, How To, Strategy

Over here, course launches are a BIG part of what we do — and they’re also a big part of what makes our clients so incredible to work with. After all, what’s better than helping our clients show off their incredible courses to the world? From helping students transform their lives and businesses to teaching them how to navigate entrepreneurship and marketing, it’s the best thing to watch… and to help them succeed with.

Plus, you know we don’t gatekeep over here — which is why we want to share our very own ad course strategy with you! Click on this image to screenshot or save this infographic for your next course launch.

Here’s what to remember more than anything else: you have to trust the process. Running ads for any launch — especially a course — requires some patience and some strategy. While we’ve found that our strategy pretty much…eh-hem…rocks (truly), it’s completely normal to need to tweak and adjust as you go. Now, go have fun!

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