The Importance of Warm Audiences

by | Feb 23, 2022 | Facebook™ Ads

I’m about to give the dreaded Facebook algorithm a little rebrand. (You’re welcome, Mark Zuckerberg.) While I see business owners and influencers go on and on about how it’s hurting their engagement and drowning out their posts, believe it or not… the algorithm is actually there as a tool for us to BEST reach the people we need to reach.

It’s just up to YOU to harness its power.

Yep. I went there.

And when it comes to Facebook ads, the algorithm is on. your. team. In fact, if you can give the algorithm even a small amount of information, it will go out and find your people for ads. How can we do this? In the form of utilizing a little something called: custom audiences.

Wait, but what are custom audiences?

Custom audiences are defined groups of people who have some kind of relationship with you, your business, or your brand. Maybe it’s someone who’s bought from you before, or it could be someone who’s “liked” your page on Facebook. Or it may simply mean they engaged with a previous post or ad in the past.

Basically… your custom audiences are the peeps who know who you are already. They’re your warm audience, and this group grows in real-time.

Using targeting to reach custom audiences:

Facebook ads allow you to reach your audience through highly specific and defined parameters that let you dial into their behaviors, location, age, and other demographics using targeting. In other words? It lets you get your offers in from the right kinds of folks (and ideally, those folks ultimately click *purchase*).

But in order to target your custom audiences, you need to be tracking them… like, yesterday. Even if you’re not running ads yet, tracking your custom audiences (those people who have an existing relationship with you) will allow for even more detailed ad targeting once you DO start running ads.

In my free download, I’m sharing the 3 types of custom audiences you can get set up TODAY (plus, an extra bonus audience!). Grab it right now for free to learn who your custom audiences are!

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The Tools and Software We Use Over Here at System Envy

The Tools and Software We Use Over Here at System Envy

by | Feb 16, 2022 | Entrepreneurship

We’re convinced that there is nothing better than finding tools and resources and software that you actually (like, REALLY actually) use and focus on in your business, especially in a ~very~ saturated market of “must-have” biz resources and tools to choose from.

But, can we all just agree that hearing from fellow entrepreneurs and business owners about the tools and software they use is SO dang fun?! We love it. So, today, we wanted to dive into the things that WE rely on with our team. 

What we look for in tools and resources

When you’re really trying to streamline your business processes, there are an overwhelming amount of tools that people are going to recommend to you… and that’s putting it *lightly.* We’ve tried out a zillion and one things over here (some of which have been great and some of which have been… not so much), and our team has realized that these are the most important things to look for when trying things out:

  • Ease of use: No one wants to use a tool or a resource that feels complicated and overwhelming — no one. That’s why we’re huge on only using resources and tools that feel truly simple and streamlined, and it’s why we pay so much attention to only trying out things that we know our entire team can manage.
  • Cost per use: To put it simply, you don’t need every tool that someone tells you you do. You just don’t. And, you likely don’t need the paid version of everything, either! When you’re trying out new business tools and resources, really consider how much you’ll actually use something before deciding to pay for it.
  • Flexibility: Not every business is the same, which is why flexibility in tools and software is so massively important. When you’re digging into new tools, make sure you can adjust the settings and set it up from the backend in ways that are truly and actually beneficial to what you and your business need.

 

The Tools and Software We Use Over Here at System Envy

Here’s the thing: what works for one business owner might not work for you, right? But, man… when you find the things that DO work for you, it’s like magic. From our content calendars all the way to the tools we use to find stock photos, there are a lot of resources we love and use day to day and week to week. 

Day Designer: Is there anything better than a planner that you TRULY love and rely on each and every day? That’s how we all feel about Day Designer, which is the most well-designed planner any of us have ever used. The Day Designer is built to truly help you, well, design your day, and is really flexible for planning out days, weeks, and months.

Haute Stock: We are pretty much convinced that stock photos can be 1 of 2 things: horrific or stunning. And, obviously, we want the stunning ones, right? It’s why we rely on Haute Stock so much, which is a stock photo membership full of on-brand stock photos that we use on everything from blog posts to ad campaigns. A winner.

Asana: If you’ve tried out task management platforms before, you’ve likely been left ~wildly~ confused and frustrated… which is why we love Asana so much. It’s streamlined and easy to use, and it’s what we turn to at System Envy to build out content calendars, keep track of deadlines, and assign tasks to each team member.

Later/Tailwind: Social media management is a way of life these days, and Later and Tailwind are our BFFs. We use Tailwind (and are obsessed with its easy interface!) for scheduling Pinterest pins, and we use Later to plan out and schedule Instagram feed posts. The. Best.

Slack: These days, there are WAY more effective ways to communicate with your team and your clients than email… and it’s why we turn to Slack. Slack lets you create chat channels for a variety of people and topics (we use them for specific clients, for general conversation, for direct messages, and for specialties like copy and strategy), and will quickly become a mainstay in your biz.

GSuite: Google makes everything easy when it comes to content and email, and we rely on it like crazy. From Google Docs to Google Sheets to Google Drive, we use GSuite for truly everything at System Envy. From creating image folders to writing blog content, there’s really nothing you can use that’s easier or more efficient than GSuite.

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If you’ve been looking for some new tools and software to try out, we can’t recommend these enough. However, here’s a reminder: do what feels right for you and your business. 

That’s what matters most.

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Why NOW is the Best Time to Learn FB Ads

by | Feb 9, 2022 | Facebook™ Ads, How To

I think people spend a lot of time thinking that “next week” or “next month” or “next year” is the best time to do things… and, well, I get it. Like, I really, really do. See, being an entrepreneur means that you have a ton of things to do ALL the time — and sometimes the thought of learning something else just seems like… a lot.

But, I can absolutely promise you that now — right now — is the very, very best time for you to learn Facebook ads. Not “next week” or “next month” or “next year,” okay?

Here’s why: Facebook ads may, in fact, be *the* #1 needle mover in your business. They allow you to target people where they are (hellloooo, social media), they allow you to advertise to a great number of people at a lower cost, and they allow you to make big results in a smaller amount of time…

…if you know how to do them well.

Okay, but I’ve tried FB ads before and, um…. they’re hard.

If you’re like a lot of people I know, you’ve tried FB ads before. You’ve uploaded a link or a graphic, you’ve let Facebook do its thing with some automatic targeting, and you’ve waited for the results to roll in.

Only, they didn’t.

Sound familiar?

I get you, my friend. And I’m also a huge believer that you can learn and understand FB ads like the back of your hand without spending months, years, and thousands of dollars in the meantime.

In fact, I know you can.

Because, here are 5 truths that I know like the back of my hands:

  1. You don’t have to be a tech expert to run FB ads.
  2. You don’t have to add another financial biz burden with FB ads.
  3. You don’t have to stick just with traditional marketing to grow a business.
  4. You don’t have to make everything ~perfect~ to start.
  5. You don’t have to use the same FB ads techniques you’ve used in the past.

Enter: The Facebook Ads Method, my comprehensive course geared towards biz owners just like you looking to scale and strategize the right way… with FB ads. Inside the FB Ads Method, I’ll teach you how to find a money-making, time-saving system that WORKS, and, more importantly, one that gives you freedom.

Like I said, there’s never, ever been a better time to learn FB ads, my friend. That’s why right now you can snag an exclusive, limited-time discount on my course… like, a real big one (that we’ve never, ever offered before). Use promo code ADSGENIUS for 70% off the FB Ads Method, and hurry! This offer won’t last forever. 

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6 Ways to Boost Engagement on Your Ads

6 Ways to Boost Engagement on Your Ads

by | Feb 9, 2022 | Facebook™ Ads

Wondering how on earth to boost engagement on Facebook ads so that people start interacting with your ads? These are some of our favorite ways to do it.

Ask questions: One of the absolute easiest and best ways to encourage people to engage with your ads is by asking questions. Why, you ask? Because people like to answer questions. It’s that simple. 

(Pssst… One of my favorite ways to do this is by asking people what they struggle with around your ad topic — it helps you gather data, promotes engagement, and also helps people look at you as the solution.)

Create a conversation piece: Sparking conversation tends to spark engagement, right?! Enter: writing or stating something that people want to respond to, like an unpopular opinion! Things like this tend to have a tooooon of engagement via comments, and can be a really fun way to spark conversation.

One of my clients teaches direct sellers, and does this a lot on her Facebook ads (for instance, one of their ad images clearly states “Facebook parties are DEAD,” which always leads to tooooooonnnnns of comments). Now, you do wanna be careful with this (people have opinions!), but it can be a great way to get people to talk.

Include links in the copy: Okay, so this is a simple way to boost an engagement — but a GOOOOD one. Trust me! Next time you build out an ad copy or campaign, don’t just keep the landing page URL hidden in the preview text. Instead, add the link to the ad copy text, too! It allows for easy access to the content and is great for accessibility, too.

Stay relevant: People engage with ads that feel relevant to them — which is why keeping up with the times is so, so important for ad engagement. Whether it’s using trendy lingo or keeping things like seasons of current events in mind, focusing on relevance can be a great (and easy!) way to encourage engagement.

Include clear CTAs: One of the easiest ways to *discourage* people against engagement is by confusing the heck out of them — so don’t do this! Instead, make it incredibly clear as to what you want them to do. Keep your copy clear, make their next step immediately evident, and focus on clarity.

Try out some movement: People love ads that pop off the screen, so try out playing with movement in the form of gifs, videos, and a little bit of sparkle. You definitely want to keep things consistent with your branding (always), but embracing some movement can encourage some clicking.

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One more thing, though: remember to respond to engagement, too. If you want to get high engagement on your ads, having someone on duty to communicate with your audience is ~absolutely~ essential. There is nothing that looks worse on an ad than a bunch of unanswered questions and comments on an ad, ok?!

Alright, friends — now you’re ready to encourage some massive engagement on your ads this year! 

*happy dance*

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5 Ways to Add Social Proof to Your Marketing

by | Feb 2, 2022 | Entrepreneurship, How To

There are a lot of things that make marketing (and Facebook ads, of course!) more effective, from in-depth strategy all the way to gorgeous graphics. However, my fave? Social proof.

Why, you ask? Because social proof allows you to really and truly take what your audience and customers are saying to heart — and then to use it to remind potential audience members and customers that you really do care about what they say, too.

Wait… what’s social proof?

Truly, social proof is exactly what it sounds like: it’s proof (AKA, feedback) from clients and customers that your product or service is really, really great and transformative.

See, here’s the thing: people like to watch other people. I mean, hey — what on earth would social media even BE if people didn’t like to watch other people?!

Social proof allows you to capitalize on that and then to grow as a business owner.

Win, win.

Now, let’s talk about a few ways you can do this in your own business, yeah?

 

5 Ways to Add Social Proof to Your Marketing

Adding social proof to your marketing strategy (and, in turn, your ad strategy) can be a really easy and powerful expansion tool. The cool thing about social proof is that it’s really already done for you by your audience and customers — you just have to leverage it.

 

1. Run a carousel ad of testimonials.

Running an ad with testimonials is 100% sure to be a super, super engaging way to get people interested in your ad… and, it’s also my *fave* way to showcase some social proof.

Here’s why: when people can swipe through customer testimonial after customer testimonial, they can start to really and truly  SEE the transformation that your product or service brings real, authentic people. And, when they start to really and truly SEE that transformation, they start to think “if all these people did it, why can’t I?”

And then… sale. Voila.

 

2. Simplify it with screenshots.

Truly the world’s easiest way to showcase social proof is with a good ole’ screenshot. 

(So, essentially, I gotta tell you… you kind of have no excuse not to try this one out.)

Every time you get really great feedback that might inspire someone else to work with you, take a screenshot and keep it in a folder in your Google Drive or on your desktop. Then, you have an arsenal of ready-to-go social proof that you can drop into Facebook ads, onto sales pages, and even into your social media feed.

 

3. Share testimonial videos.

Videos in and of themselves are one of the most effective ways to instantly engage an audience, especially on a Facebook ad or in a social media post. Combine that engaging technique with a testimonial, and BAM. You’ve made magic. 

(These are great to use in a variety of ways, but I especially love ‘em on a Facebook ad.)

Wondering how to get testimonial videos? It’s simpler than you think: just ask! I love asking my clients for short vids (or even voice memos) of their testimonials and feedback, and they’re always more than willing to give it. I know yours will be, too!

 

4. Use partner or brand logos.

Have you ever clicked on a website or a sales page and been suuuuper impressed with the logos you’ve seen or the partner names you’ve spotted?

Me, too — the power of social proof, baby!

When you work with a client you’re really proud of, don’t hesitate to snip their logo and include it on a sales page or a website. It’s a great way to attract similar clients, and there’s 1,000% nothing wrong with bragging on yourself a little.

I promise.

5. Case studies, case studies, case studies!

If you want to get a little more in-depth with your social proof, I’m a huge proponent of writing and publishing case studies on your site’s blog or even on your LinkedIn profile. Case studies are an effective way to really break down a project in a more detailed way than you’d usually be able to, and they can showcase nitty-gritty numbers and goals that really underline your success.

Plus, they don’t need to be complicated. Instead of stressing about how to write a case study, keep it simple. I like asking and answering questions like these:

  • What was the #1 goal for this product/service/transformation?
  • What were the key performance indicators (KPIs)? AKA, how we could tell if it was working?
  • What did the client love about the product/service/transformation?

All you have to do is answer the questions and stick ‘em in a blog post. It’s so much easier than you might think!

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Friends, there you have it — some of my go-to ways for including social proof in my clients and my marketing collateral. Do you have any other methods of social proof you love? Share ‘em with us!

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How to Create a Custom Audience of Your Instagram Engagement (for Facebook Ad Targeting)

by | Jan 26, 2022 | Facebook™ Ads, How To

For many digital entrepreneurs, the people who engage with you the most on Instagram will always be the audience you profit from the most. Think about it… Instagram is a social media platform meant for connection, storytelling, and engagement. The followers who keep up with you there, comment on your posts, DM you regularly, and like everything you post are the ones most captivated by your content. They LIKE you as a business and a human, and so of course they’re more likely to buy from you. But, did you know you can create a custom audience for Facebook Ad targeting using Instagram?

I’ve found that this audience will be your best buyers when using them as a target for ads. And it’s a great audience from which to create a Lookalike audience, as well.

First, and most important to note, you need to have a business Instagram profile to make this possible. It needs to be either an Instagram Creator Account or an Instagram Business Account. After your profile is set up as a business account, follow these steps to use your Instagram profile to create a custom audience

 

5 Steps to Create a Custom Audience for Facebook Ad Targeting Using Instagram

 

Step 1:

 

From your Ads Manager, you’ll go into Audiences.

Step 2:

 

Click Create Audience and select Custom Audience from the dropdown.

 

Step 3:

 

Then select Instagram Account from the box that opens. Click Next.

Note: You will only have this option if your Instagram account is linked to your Ads Manager AND if your IG account is a business account. 

 

 

 

Step 4:

 

Select the appropriate IG account and then make your selections. I like to create multiple audiences for IG profiles.

So, for example, I might create separate audiences for each of the top 3 selections shown here (everyone who engaged, anyone visiting your profile and people who engaged with a post or ad).

On top of that, I would also create audiences for multiple timeframes. So, the default is 365 but I will likely repeat these steps to create an additional audience for 180 days and maybe 90 days too so that I can test which audience works best when running ads.

For example, it might be okay to use an audience that’s been building for 365 days (a full year!) OR maybe you’ll find that an audience that has engaged in the last 30 days works best at converting because they’re freshest. But it’s better to have more than enough audiences to choose from.

 

Step 5:

 

Adjust your number of days, name your audience, and click Create! Repeat the steps to adjust the “events” and number of days to create as many custom audiences as you’d like.

Remember, they build in real-time so it’s best to create them NOW so they’re ready when you need them.

That’s it! You’ll be able to test and deliver ads to your Instagram pals and reach those who already love engaging with your stuff.

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The ONE strategy you need for the most effective advertising

by | Jan 19, 2022 | Facebook™ Ads, Strategy

I get asked alllll the time for my best ad tips and tricks, and honestly, it’s one of my favorite parts of my j.o.b! There’s so much goodness to share about the magic that are Facebook and Instagram ads. From pinpointing the right target audience to writing ad copy that converts to picking the best assets that draw people in—there are ample opportunities to streamline your ad efforts in your business. But today, I want to talk about just ONE strategy that is often forgotten about, but that can make for some of the most effective advertising…

 And that’s nurture campaigns.

 

What are nurture campaigns & why are they one of most effective advertising formats?

 My favorite type of nurture campaign is to publish a video ad that displays on your target audience’s feeds. From there, you can create custom Facebook audiences based on the viewers who watched the video.

 You can then retarget those custom audiences with another ad, so that they continue becoming familiar with you and your brand.

 Essentially, nurture campaigns are a mega-effective way to take a cold audience to warm, and to gauge exactly who is interested in your offers. It’s a quick way to introduce people to who you are, what you’re about, and how you can help them.

 And it’s the lowest barrier to entry for THEM, which is important. They don’t have to read a bunch of copy or click through to anything else. All they do is watch the video right in front of their eyeballs, and then they’re in your court! Score! (Okay, that’s enough sports lingo for me, y’all.)

Why do people forget about nurture campaigns?

As effective as nurture campaigns may be, they can also be scary because these ads are more of an investment. Although video ads are typically cheap to run, there’s no immediate return with nurture campaigns. Think of it as playing the long game, though. (Never mind, I guess we’re not done with sports analogies.) You won’t see an immediate return, but as long as you have an offer coming up in the next month or two, these ads will pay off.

While nurture campaigns don’t HAVE to be video ads, these are my favorite kind of nurture campaign. They’re inexpensive to create—just hit record on your phone or computer camera and share something your target audience will find valuable. And they build engagement audiences quickly because they can get to know you and your business from one quick video.

Plus, you don’t have to reinvent the wheel here. If you’re selling a digital course or you have video of a speaking engagement you did, you could simply pull a small portion from there… something you are teaching or something inspiring! No need to go out and hire a full camera crew, hair, and makeup, or video editors. Take what you have, or create something simple from scratch using what you have, and go from there.

What to remember about nurture campaigns

Think of it like this: The video is simply a way to warm people up to YOU! And as much as this gal loves an image ad or long-form copy… nothing can replace your bright, shining face on screen, sharing a piece of your heart and business. People connect with people, and as much as an image or great copy can endear some folks, a video goes so much farther.

Now, more than ever, in this post-iOS-update world, video is KEY! Video engagement on Facebook is an easy way to gather data directly ON Facebook, which, not only is a perfect way to gain audiences insights and warm them up at the tippy-top of the funnel, things you do ON Facebook are more likely to be able to be seen (by Facebook) whereas when you’re directing traffic OFF of Facebook, and given the iOS update, it’s more difficult for Facebook to keep track of.

After you’ve got your video ready to go, you would run these ads using the objective “engagement” or “video views” for them to be the most effective.

And be sure to set up a custom audience for the video you’re using AND answer any comments and questions on the ads. This is important! If you are showing up on video to humanize your brand, then it needs to expand to the comment section. If people are sharing their excitement or asking for clarity, you or someone on your team needs to be showing up for them to feel seen and heard (marketing 101, anyone?).

That’s it, sweet friends! You’ll be all set to rock nurture campaigns and take a cold target audience to a warm audience, ready to buy what you’re selling, in no time.

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My Favorite Ad Copy Template

by | Jan 12, 2022 | Facebook™ Ads

I want to share a favorite ad copy template of mine today that I’ve used in a variety of ways dozens of times. While it’s definitely a go-to for our brand and our clients’ campaigns—and one that I think you’ll likely be able to get great use out of—I also want to mention that templates are not a one-size-fits-all thing. Think of them like a helpful guide that you can customize, tweak, and morph to fit your OWN voice and your own audience’s needs.

There is no big “secret” to writing ad copy that converts… The biggest thing I want to impress upon you is that you’ll need to test different variations of copy to see what impacts your audience. And…Always inject YOU in your copy. That’s how you’ll attract the right people.

 

5 tips to write better ad copy

So while I love a great template, I also think it’s important to keep in mind a few extra tips that will help you write ad copy that meets your target audience and gives them what they need.

 

1. Get to know your audience.

Who are you talking to in your ads? It’s important to understand who your target audience is so you can speak to them in a way that resonates.

 

2. Understand how you can connect with them.

What are their pain points, desires, and wants that you can help solve?

 

3. Become an expert at telling stories.

Most of us learn, connect, and pay attention best when a good story is involved. If you can weave a story into your ad copy, you’ll be golden. It could be your own origin story, a story of a client overcoming a challenge, or some other turning point.

 

4. Keep your ad copy succinct.

Now, this doesn’t always mean SHORT, though sometimes short-form ads do great. I just mean: keep your sentences and paragraphs short, and get to the point ASAP.

5. Don’t be afraid to show personality.

Use emojis, write the way you actually talk, and have some fun with your ad copy. This isn’t a textbook—you can be real in your ads! In fact, it’s better if you do.

Another thing: As mentioned, testing is KEY. What does your audience prefer? Try different types of ads, try different strategies like piquing curiosity to get the click, or focusing on understanding their pain and then alluding to the solution. You could also focus more on the results (aka, what they will experience if they take you up on your offer). Experimenting with different approaches is the BEST way to figure out your best ad strategy!

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My favorite ad copy template

Okay, now let’s get to the template itself. If you’ve ever worked with me or learned from my resources, you may know there are five types of ad copy: short-form, story-like, long-form, cart open, and cart close. You can get my download here for examples of templates for ALL FIVE types of ad copy, as well as tips to make them as effective and high-converting as possible.

For now, I’m going to share with you my go-to short-form copy template! Simply add in your offer and your own brand voice and spice, and you’re all set for a fabulous ad:

“So… are you ready to change/skyrocket/save [what will be different if they take you up on your offer]? And are you ready to change it NOW?

Imagine [what will they have/accomplish – really paint the picture here for them].

[Offer] is the NUMBER ONE way I/my clients [drive traffic/make money/save time/etc] and you can too!

[Snag/grab/download/other verb] your very own [offer] to [reiterate their goal] and [one more massive benefit]. I promise, my friend, THIS is what you’ve been waiting for.”

Here’s an example of how this might look all put together:

So…Are you ready to skyrocket your Instagram follower count and grow a lucrative Influencer business? Are you ready to do it right now?

Imagine having loads of business inquiries right in your inbox from brands and prospects that found you on Instagram. Yes, and please, right?

Instagram is the NUMBER ONE way I drive sales in my business and you can too!

Grab my Ultimate Guide to a Massive Instagram Following to turn those pretty squares into a money-making dream in under 30 minutes/day. I promise, my friend, THIS is what you’ve been waiting for.

Get yours right here >>> LINK

Pro tip: Another way to get a quick short-form ad written up is to use client testimonials!

There you have it. You now have a simple formula to write an awesome ad, but if you’re needing even more inspo, don’t forget to check out my templates, and tips for writing ultra-effective ads!

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How to Scale Your Ad Campaigns

by | Jan 5, 2022 | Facebook™ Ads, How To

If you’re seeing results trickle in from the ads you’re running, it may be time to scale your ad campaigns so that you’re maximizing your efforts, budget, and outreach! I recommend scaling your ad campaigns as long as you… 1. Have the budget to scale them and 2. Have seen consistent lead generation and conversions from your existing ad efforts.

It’s an exciting milestone to scale your ad campaigns because it means what you’re sharing is working AND you’ll be able to get it out in front of even more of your target audience. I like to say that you can scale ad campaigns either vertically or horizontally.

 

 

What it means to scale your ad campaigns vertically:

Vertically is typically the avenue people think of and use when scaling their campaigns. This is where you increase the budget on an existing campaign. If you scale in this manner, I’d recommend you do so incrementally over a period of time.

I typically will stick to 20% or less increases over 2 to 3 day increments. This slower increase will prevent the ad from starting over in a new learning phase. Using this strategy also means it will take longer to scale your campaigns, however, the life of a campaign tends to be longer, as well.

The other way to scale vertically is to duplicate a high-performing ad set and use a much larger budget. Once both are running smoothly, I’d recommend turning off one of the campaigns, as the audience overlap could inhibit positive results.

 

What it means to scale horizontally:

There are a few ways you can scale your ad campaigns horizontally.

 

1. Add new audiences

You would either create a new Lookalike audience—think opt-ins, page visitors, engagers, any email lists you’ve uploaded, etc.

 

2. Expand on your interest targets

So, if you’ve got all the usual business pages, for example, consider adding an ad set that has interests by job title or interests by tools that your audience might use i.e. Infusionsoft, Constant Contact, Nikon, etc.

 

3. Add new creative and/or new copy

This is an extra consideration you could do! It’s a more passive way to scale via experimentation, but it can work. I actually just did this for a client… One specific version of copy and headline was yielding all the purchases in the campaign, so we crafted a new graphic using that same lingo and copy, and voila! More conversions came immediately.

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See? You have a LOT of options when it comes to scaling your ad campaigns. Consider your budget, your bandwidth, and your ultimate goals, and then go to town using one of these tactics. And drop any scaling questions in a comment for us to answer in a future blog post!

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Facebook ad resolutions to make in 2022

Facebook ad resolutions to make in 2022

by | Dec 29, 2021 | Facebook™ Ads

It’s officially a New Year (what?!), which means that resolutions are ~all the rage.~

And, let’s be real… a lot of resolutions stress me out. Plus, they really just remind me of things like losing weight and creating a budget and, just… ugh.

But, business resolutions? I’m ALL about those.

Enter: leveraging Facebook ads to make big-time money in your business.

Wondering why to run ads in your business?

The benefits of running Facebook ads in your business are huge, for so many reasons. First off, they’re remarkably personalizable… and you can continue to tweak and retarget them as you go. Next up, running ads is a highly cost-effective way to market your business. When implementing an ad strategy in your business, you can tailor your budget to your needs… and then you can tailor it again.

Plus, they work. Likely, your ideal clients are on social media — and advertising to them there is smart. What on earth could be better than that?!

 

Facebook Ad Resolutions to Make in 2022

So, this New Year, I want you to ignore the cleanses and the workouts and instead focus on a resolution that’s (actually) good for you and your business. And, ya know me — I’m here to help you with good ideas!

 

Here are 5 Facebook ad resolutions to make in the New Year:

 

1. Don’t give up on your ad strategy.

Ad strategy requires consistency to succeed — and then it requires consistency again. And again. Are you picking up what I’m putting down? 🙂 See, I’ve spent a long time in this business helping clients scale the heck out of their own… and the best results I’ve seen are from the clients who stick to marketing their business consistently.

And, by consistently, I mean all the time.

So, as you slide on into the New Year, challenge yourself to set a monthly marketing budget and STICK to it. Use that marketing budget to truly and intentionally engage prospects and generate sales, and then use a portion of that budget for Facebook ads… each and every month. You don’t need to make it complicated. You just need to make it consistent. 

I promise.

Side note: I see a lot of small businesses only run ads when it’s time to sell, but I want to underline the importance of really, really trying to stick with the *consistency.* Trust me here — if you incorporate a regular ad schedule, you’ll build more quickly and in turn have a much bigger audience to sell to when it’s time.

 

2. Run some engagement ads!

If you’re ready to start implementing a cheap but effective ad strategy, run some engagement ads and start warming up a new audience with ads! Engagement ads — AKA, polls, videos, etc. — can get you really far for little spend. Engagement ads are at the top of the funnel, so you can capture a good amount of people and prospects!

Plus, engagement ads are something that you can continually run, over and over again. Cheap, effective, AND long-term? Yes, plz.

 

3. Do an ad audit.

The New Year is *the* perfect time to figure out what’s working and what’s not — which is why I so recommend that everyone I know does an audit of their ad collateral. Take some time to dive into all of your existing ad copy and images, and also pull data from your last few months of ads. 

Now, start digging in. What’s working? What’s not? What are your winners and your losers? Once you’ve figured out what’s going on, start putting that audit to work. I’m a big believer that refreshing all of your ad collateral is an excellent idea and a great way to capture more leads, so consider taking the time to freshen up your copy and images with time-pertinent info.

 

4. Video, video and more video!

Listen, I am NOT one to talk… I’d rather scratch my eyeballs out than talk into a camera, it’s true. But, video is where it’s at in the realm of FB and IG. People love to feel a genuine connection with anyone they’re considering buying from, and video is a really excellent way to do it – which is why I love video ads so much.

Here’s the thing: with video ads, you get so much bang for your buck. Video views are CHEAP to run, they encourage engagement, and they’re incredibly authentic. Plus, video ads are the best way to give prospects real-time YOU and to build loads of warm, engaged audiences quickly.

 

5. Diversify your advertising.

So, one of my Facebook ad resolutions has, well, absolutely nothing to do with Facebook. In fact, it’s to go PAST Facebook and to try new things. Here’s why: your ad dollars can go really far on Facebook. But they can also go really far elsewhere, too.

For me, Pinterest has been so freakin’ fun to play around with — and it’s offered my clients a way to diversify their dollars, too (especially in light of all the iOS updates). Pinterest can also be a big traffic driver, and it’s great for reaching brand new audiences!

So, here’s your challenge: find another outlet to test! See how far you can take your ad dollars, whether it’s on Pinterest, YouTube, or even Linkedin. Find out where your people are, give it a whirl, and have fun!

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Alright friends, you’ve got it — 5 resolutions to help you create some Facebook ad magic! Now take ‘em and run. I’m so proud of you and excited for you!

What you’ll find behind the curtain of my Facebook™ Ads business, is someone who loves systems, strategy, family, fishing, flipping houses, interior design, everything Southern, animals, a hefty dose of sarcasm, Instagram stories and some of the most amazing clients on the planet.

Entrepreneurship

Facebook Ads

How To

Launching

Sales Funnels

Strategy

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