The Key to Getting off the Content Hamster Wheel

The Key to Getting off the Content Hamster Wheel

by | Jul 31, 2023 | Entrepreneurship, Facebook™ Ads, How To

Do you ever feel like you’re on a constant content wheel that’s spinning and spinning (and spinning some more), only to never really go anywhere? It’s like between Instagram stories, TikToks (ugh), the ever-elusive video content, the grid posts, and the blogging, it never, ever stops.

It’s exhausting.

But, tough love here (and I’m heavy on the love part, because I feel the same way you do)… content creation is a necessary part of growing a business today. Continually pushing out (quality) content is key to helping grow your organic traffic and followers, and it also leads you toward highly engaged audiences.

Good news, though: you can take that content hamster wheel and put it to some seriously good use. I promise. Here’s how:

  1. Use your content for between-launch ads!

Instead of just sending your content into the SEO and social media stratosphere (which, don’t get me wrong, you should still do!), integrate it into your ads content as well. We do this a ton over here with our clients by using IG posts and Reels as engagement ads — which keeps an audience highly engaged and helps the Ads Manager learn more about what works for your specific audience.

 

  1. Remember that quantity > perfectionism = key to good content

There are two important things to remember when it comes to your content: original content is being prioritized by the Facebook algorithm, and ads do fatigue. Remembering those, it’s definitely easy to remind yourself of the importance of content creation – and of creating content that your audience will love, even if it’s not professionally produced or exactly as perfect as you might want it to be.

 

See, here’s a quick case study:

One of our clients is such a content queen, and she’s always pumping out the Reels and the content for us, which gives us SOSOSO many options for ads and allows us to continually engage her audience. With that, we have so much to pull from that our ads allow for tons of testing and have much better optimization.

On the other hand, we have a (still incredible!) client who isn’t much for posting on IG. She posts maaaaybe once a month, and we have to ask for Reels pretty often. The engagement rate isn’t as high as our other client, and it is a little trickier to test.

 

But…

Here’s the thing, though: This is a common problem — because creating content can really go hand in hand with a lot of perfectionism, especially as an entrepreneur. It can be so easy to never want to post or act unless something’s perfectly branded, and done. I get that, and I’ve felt it, too (like, daily).

And guess what? Perfectionism can limit your growth opportunities. Don’t do that to yourself! Instead, create content that feels good — and then TRUST in your own expertise and in your audience.

That’s all it takes.

Hamster wheel no more. 🙂 Just have fun with it, and then put it to good use!

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Double Your Efforts with an Evergreen Webinar

Double Your Efforts with an Evergreen Webinar

by | Jul 24, 2023 | Facebook™ Ads, How To, Launching, Strategy

So, it’s absolutely zero secret that every single one of us loves a successful launch.

I mean, obviously.

But guess what’s better than a successful launch, friend?! Evergreen sales, baby. After all, launch money is great — but continual, passive sales puts the icing on the cake (and the candles, too). 

And, guess what? There’s a simple way to get you there: create an evergreen webinar.

Lemme explain.

How can I double my efforts with an evergreen webinar?

Setting up an evergreen webinar funnel after a launch — or, hey, even without one, if you want to generate passive product income — is truly one of the best tools you have in your toolbox to create constant leads and sales. By digging into the things your audience wants to see and aligning it with the work you do, you can truly create a goldmine of people who want to learn and buy from you — and then, you can direct them organically to a sales page, a booking link, or a product page… time and time again.

What do I need to create a successful evergreen webinar?

The secret to a successful evergreen webinar is simple: make it timely (for instance, what’s a topic that aligns with your latest launch or product? What’s a hot topic in your niche that people want to know about?), and then engineer it to have a strong CTA at the end. This CTA can be to buy your product at a discount,  or it can be funnelling them into an email sequence that builds on your webinar topic and leads them to purchase.

Ready to create your own? Here’s your checklist:

  • Webinar content
  • CTA options (we love to test!)
  • Ad creative
  • Sales page or other lead capture
  • Strong email funnel

 

What if my webinar funnel isn’t working?

Underperforming webinar funnels are sometimes par for the course, but they’re also diagnosable — and you can quickly transform an underperforming funnel into a thriving one. 

First, start by diving into your ad campaign’s analytics — are people clicking? If not, adjust the targeting and creative. 

Then, move on to the landing page. Are people opting in? If not, adjust your copy and make sure it’s enticing and aligned with your ad’s messaging. 

Then, go to the webinar. Are people hearing your offer? Likely, if your funnel is underperforming, this is where it starts — because people are falling off. Instead of scrapping your entire funnel and campaign, try re-recording your webinar. Include the offer earlier, pack it with more value, and make the beginning stronger so that people are hooked from the jump.

After you’ve locked down your webinar, look into your emails. Are people opening your emails? Are they clicking? If not, you either need a stronger offer or a stronger email sequence.  If you’re unsure of what needs to be changed, it’s a great time to poll your audience. 🙂 

—

Whether you’re building a new evergreen webinar funnel or trying to strengthen an existing one, trust me on this: if you do this right, it can totally change the game for your sales.

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The 411 on Dynamic Creative

The 411 on Dynamic Creative

by | Jul 6, 2023 | Facebook™ Ads, How To, Strategy

If you’ve been around the Facebook ad world for even, like, 5 minutes… you know the term “ad creative.” Basically, you hear it again and again — because these images, captions, videos, and graphics form the visual cornerstone of all things ads.

Plus, if you test your creative the right way, you’ve unlocked a gold mine.

But, guess what? There’s a lot more to creative than just, well, creative. Typical, huh?

Enter: dynamic creative.

What’s dynamic creative?

Dynamic creative is a newer Facebook feature that automatically mixes up your ad creative to serve different audiences. This was built to avoid the same audience seeing the same creative mix time and time again in your ads — and designed to help you continually test which creative mixes work the best with your unique audience.

When you have dynamic creative turned on in the Ads Manager, Facebook will continue to adjust your ads and create different variations — while all the time learning from the different variations, impressions, and performances. It can be immensely helpful for testing, and it also typically leads to a better cost per lead.

Here’s the thing, though: dynamic creative has its pros, but it also has its cons. Often, the optimizations end up not making a ton of sense — so sometimes, you’ll get cut off text or cropped images. This is because we typically run square images (1080px by 1080px) and story images (1080px by 1920px), and good ol’ Facebook might swap these on someone’s feed.

Should I use dynamic creative in my ads?

So, here’s the thing: dynamic creative is definitely worth trying, and Facebook will encourage you to use it. It can lead to a significantly lower cost per lead, and it can help you test. However, we’ve seen just as much success from breaking out ads the traditional way with Facebook — AKA, testing our separate versions of ad creative on our own.

Also, it is a personal choice. For obvious reasons, some of our clients care about their image and how they show up on your feed. Depending on how FB wants to crop an image, it might cut off some all-important text, and the ad isn’t as compelling, or just doesn’t make sense. On the flip side, some of our clients don’t mind. They’d rather have the lower cost per lead and let FB do its thing. The FB algorithm picks up on the winning combination fairly quickly, which will help optimize the campaign.

To decide which you’d like to use, I’d recommend, well… TESTING (my favorite word!) both of these in your own ads. Try out dynamic creative, but keep an eye on things like image text and variations — because it might get a little funky, which you (and your clients) probably won’t love. Alternatively, try testing different versions of your creative (our go-to practice over here at System Envy).

Want to give dynamic creative a try?

Go for it! Just proceed with caution if you’re particular about your creative. 😉 To try it out, go to the ad set tab right above the budget section and toggle the switch to on! You’ll then be prompted in the ads tab to upload all of your image versions, copy and headline versions into ONE ad. And FB will do the rest!

 

Looking for more ad tips and insights? Stay plugged into the System Envy blog — my team and I will be diving into all things ads over here, as usual.

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As an Agency Owner, What’s My Ideal Ads Budget?

As an Agency Owner, What’s My Ideal Ads Budget?

by | Jun 7, 2023 | Facebook™ Ads, Launching

There are a lot of questions I get asked over and over again as an ad agency owner — and, guess what? I’m absolutely an open book. I’ll answer any of ‘em!

However, some of the answers I have to give are nuanced… and that’s just the name of the game when you’re in this type of work.

This is especially true when it comes to one of the questions that I get again and again (and again) over here — AKA, “what is your ideal ads budget?”

So, settle on in: because I’m going to give you the breakdown behind this question and answer — but I’ll warn ya in advance, it’s not a straight answer.

Alright, you ready?

 

The truth about ad budgets

You might have already guessed based on the intro of this blog post, but here’s the truth about ad budgets: there is no set right budget number that I can (or would) give you. See, running ads is a highly personalized endeavor for the corresponding business. You have to dig deep into the data, set customized goals, and approach your ad budget from a mindset of both testing and flexibility.

To really define a budget, we do all of this — and then we crunch numbers based on the business to define budgets, and, in conjunction with the clients’ comfort level, go with it. See, over the years, we’ve seen success with $1,500 budgets, and $150,000 budgets — and it’s just further proof that ad budgets matter for the business who’s running them. That’s it. I promise.

How to define the right ads budget for you

Wondering how you can set the right ads budget for your unique needs and campaign? Well,  I’ve got you — always. While I won’t give you a tried-and-true number without knowing the data and goals, I will guide you towards making the right decision for you. Just follow these steps:

  • First: what are your goals? 
    • The cornerstone of absolutely every single successful ads budget comes down to defining and understanding your goals for the campaign. What KPIs (key performance indicators) are you wanting to achieve? What is your ultimate best-case scenario for the end of your ads campaign? What would make you feel like your ad campaign was successful? 
  • Second: what does your data tell you?
    • The coolest thing about running ads is that it leaves you with a TON of data to dig into at the end of every campaign — so, to choose your budget, make sure you’re paying attention to your past data! What targeting was working, and at what cost-per-lead or purchase? Don’t leave this part out because otherwise, you’re guessing or estimating. 
      • Note: don’t have any ad data yet? That’s ok! It won’t take but a few weeks to get insight. In the meantime, there are benchmarks based on your industry. Do a simple search to find out the average cost per lead or purchase for similar businesses.
  • Third: focus on engagement before launching a big campaign.
    • Before you launch a big, expensive campaign, make sure your audience is WARM and ready to purchase — and make your ad dollars work for you, instead of the way around. Nurture your email list, run engagement ads at a lower cost, and focus on showing up with high-quality, valuable content. 
  • Fourth: TEST.
    • The fun thing about ad campaigns is that you’re not married to anything — graphics, creative, targeting, even BUDGET. If your chosen budget isn’t working, feel free to test it alongside a different budget or even tweak it. You’re allowed! 😉

So, my pals, there you have it: a few tips to help you define the right budget for YOU. Just remember: this number is unique, and that’s how it’s supposed to be. I promise.

Stay tuned for more deep dives on this verrry topic.

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Your Guide to Advertising on TikTok vs. FB/IG

Your Guide to Advertising on TikTok vs. FB/IG

by | Jun 2, 2023 | Facebook™ Ads, How To, Strategy

To say that TikTok has become a HUGE FREAKIN’ DEAL is a bit of an understatement.

There are over a billion active users on the platform (!!!), users spend an average of 95 minutes per day on the app, and it’s become a thriving spot for people to grow huge numbers and followings.

Basically, it can be a goldmine in a lot of ways.

We’ve been knee-deep in learning the TT ads platform for the last year over here at System Envy, and we’ve been diving into the ways that our clients and readers can make big money via advertising on the platform.

Here’s the thing, though: when it comes to ads, there are some big-time differences that you need to understand, especially when compared to Facebook and Instagram ads.

You curious? Let’s dive into the pros and cons of TikTok advertising vs. Meta advertising (AKA, Instagram and Facebook).

First things first… understanding this about TikTok is key:

When new platforms launch — especially super popular ones — it’s human nature to want to start advertising on them… and quickly. However, it’s always, always going to be a better practice to do your due diligence on the platform in question — especially since no platform is the same.

TikTok is no different there.

See, here’s the thing: Facebook and Instagram are known quantities in the ad world. While we see big algorithm changes on the platforms from time to time, the way people behave on both of these platforms has stayed fairly consistent for years now. When it comes to TikTok, though, we have a different beast.

Unlike the Meta platforms you’re likely more familiar with, TikTok is really more of a discovery platform (think: Pinterest-esque). The users on TikTok are likely familiar with being advertised to on Facebook and Instagram, but they’re certainly not expecting that type of advertisement when they scroll down their For You Pages. To create ads that actually make an impact, you have to understand this — and, in turn, create entertaining, engaging, short, and snappy videos that feel in line with the type of content they’re already expecting from TikTok.

This is why we always, always recommend that you spend a nice chunk of time in a research and discovery phase before advertising on TikTok. What is your ideal audience looking at? What are the kinds of things that attract their attention? Repel it? This matters.

Now, for the PROS of advertising on TikTok (and, uh… the cons)

We advertise on TikTok for quite a few of our clients, and we definitely foresee continuing to do so in the future. However, just like with annnyyyy advertising platform (trust us… any of ‘em), there are pros and cons.

Pros of advertising on TikTok

So advertising on TikTok is pretty freakin’ effective (makes sense, huh?), and we’ve actually seen a cost-per-lead that’s competitive with FB and IG ads. Plus, there are a few benefits to TikTok advertising that we really love.

First, you can set up events in TikTok with your URL, which is super handy. For instance, on FB or IG, you have to set up an event by adding a pixel tag to your website code — and even though FB/IG has an event set up tool, TikTok is a lot more seamless for this. It’s so, so easy, and gives more authority to the ads team to set up the code.

Next up in our fave pro of TikTok is a SUPER efficient feature that lets you reply to allll ad comments… which is so nice. You can filter, select certain ad groups, and find out info about the comment (for example, you can see whether the comment is positive or negative, and you can even see if it contains a question). Meta has nothing like this, and it’s SO freakin’ helpful for organizing comment moderation when you have multiple campaigns running.

Cons of advertising on TikTok

Nowwww, with pros come cons. ‘Tis life. And, in our opinion, TikTok kinda has a big con: the difficulty of setting up audiences. Basically, TikTok doesn’t let you set up audiences in the same way FB/IG does (with matching email addresses and names), which is a pretty big bummer. 

It only allows you to upload Apple IDFA (Identifier for Advertisers) or GAID (Google Advertising ID) IDs, which isn’t available from most email marketing software — making it pretty much impossible to set up custom audience lists and lookalike audiences. This is a huge con, since creating those types of audiences is a really big marketing tool… and one we find highly successful for our clients. They perform really well, and make a pretty stark difference.

Apparently, TikTok is working on this (whoohoo!), but for now, it’s a massive limitation on targeting capabilities. Whomp, whomp.

So… should you advertise on TikTok?

Short answer? Yes, you should advertise on TikTok.

Long answer? You should advertise on TikTok in conjunction with FB/IG ads, and not on its own — at least, not right now. By diversifying your ads, you’ll be able to reach more people AND take advantage of things like custom audiences on the Meta platforms.

Have more q’s about this? We’re your team, always — just let us know!

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The Ad Course Strategy We Swear By

The Ad Course Strategy We Swear By

by | Mar 23, 2023 | Facebook™ Ads, How To, Strategy

Over here, course launches are a BIG part of what we do — and they’re also a big part of what makes our clients so incredible to work with. After all, what’s better than helping our clients show off their incredible courses to the world? From helping students transform their lives and businesses to teaching them how to navigate entrepreneurship and marketing, it’s the best thing to watch… and to help them succeed with.

Plus, you know we don’t gatekeep over here — which is why we want to share our very own ad course strategy with you! Click on this image to screenshot or save this infographic for your next course launch.

Here’s what to remember more than anything else: you have to trust the process. Running ads for any launch — especially a course — requires some patience and some strategy. While we’ve found that our strategy pretty much…eh-hem…rocks (truly), it’s completely normal to need to tweak and adjust as you go. Now, go have fun!

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Getting the Most from FB Reps & the FB Helpdesk

Getting the Most from FB Reps & the FB Helpdesk

by | Mar 6, 2023 | Facebook™ Ads, Strategy

When you’re running ads and trying to manage campaigns, there is pretty much nothing worse than tech issues affecting your ad performance…. Especially when it comes to campaigns being shut down.

 

Well, nothing worse besides, um… managing the tech issues and not knowing where to start.

 

SIGH.

 

Here’s the thing, though — while FB Helpdesk can be hit or miss (it’s true… it rly is), it’s also necessary to navigate regardless when FB issues arise that are out of your control. Here are some overall best practices to help with FB’s Ads Manager.

  • Monitor Meta performance in Ads Manager daily. You’ll want to get comfortable in the platform, so if something is amiss, you can try to get ahead of all alerts. As you probably know, “set and forget” is not the strategy here.
  • Understand and be aware of Meta’s Advertising Policies. Their policies change, often. And so does Digital Marketing as a whole. Seemingly on the daily! Make sure you keep up to speed with any changes or new rules in the platform so you do your best to get ahead of updates. Subscribing to newsletters, listening to Meta Ad podcasts, and hey, what you’re doing right now, reading this blog, will also help you stay in the know.
  • Don’t panic when the inevitable happens. I’ve had my fair share of issues with the platform. Whether it’s an ad that isn’t delivering, a campaign that keeps getting rejected, or (the worst!) being locked out of your account, know that this happens. With a little patience (or a lot), you can use this resource to get the most out of the helpdesk.

 

Playing nice is key, which is why we have a few tips for making communication work the best you can when an ad is shut down.

 

First up, don’t let small problems become big ones in the first place.

 

While there are about a million possible issues for your FB ads, a lot are preventable. The key? Daily check-ups of Meta ad performance, daily ad monitoring, and an understanding (and following!) of Meta’s advertising policies. Your payment method is also a good thing to monitor. You know as a business owner, if something is amiss with a CC on file, issues will likely be escalated. Also, remember: ads can take up to 48 hours to start working, and you’ll be notified if an ad is rejected or disabled. Don’t panic — just be aware of the process and the way it works.

 

Next up, have a communication tactic ready for when a big problem arises.

As you may already know… FB reps and Helpdesk services can be all over the place. However, they can be managed the right way if you have the right comms in place. Enter: your go-to “help!” email (because, guess what? At some point you will need it). 

 

Do your due diligence to gather as much intel as possible before you reach out to FB, and make sure there’s not an issue with the ad itself. You can diagnose the problem via this link first, and then request a manual review with a communication template like this:

 

Hi!

Please help! Looks like our ad [ID #] has been shut down and disabled incorrectly, and we’d like to request a manual review. We’ve read through to make sure we’re following policies correctly, and would really appreciate your help with a manual review.

Thanks so much!

 

Then, while you wait, reach out to the Meta Helpdesk with your ad ID and the concern to try and diagnose the problem sooner. Remember that kindness is KEY, and trust in the process. Just show up prepared with info and documentation, and make sure you advocate for yourself.

 

Now, if you don’t have access to the Meta Helpdesk through this link, you may feel out of luck, but there are workarounds. Even if you don’t have your own personal FB rep, make sure to do your due diligence. There are actually some handy resources in their platform.

 

Plus, here’s the kicker: everyone — everyone — has issues with ads sometimes. There’s simply no way not to, and it’s something you’ll deal with. Finding a community of ads people can be really helpful. Always feel free to reach out to others who are running ads for advice and guidance, as issues and trends tend to be quite common. Even if it’s just to commiserate! You aren’t alone in this. However, following these best practices for communicating with FB can make the problems disappear a lot faster.

 

Promise.

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How to Set Up a Sale with Ads

How to Set Up a Sale with Ads

by | Feb 15, 2023 | Facebook™ Ads, How To, Strategy

Using ads to scale your business is pretty much, well… the coolest thing ever. After all, ads have some seriously magical power when it comes to helping you sell your offers, launch your programs, and grow your audience.

And, guess what? Ads are also PERFECT for helping you sell your offers on sale, too. (Word jumble, anyone?!)

So if you’ve wondered how to successfully set up a sale on your product/course/membership with Facebook ads, we’ve got you covered! Sales are a big thing for our clients, especially since so many of our clients have high-ticket offers and really engaged audiences. 

First up, gather alllll of your deets in one place.

When you’re prepping to run sale ads, you need to get all of your info sorted, strategized, and in one place. Whether it’s during key sale periods like Black Friday and the New Year or during any random point in the year, we allllways have sales going on — and here’s what you’ll need:

  • Dates of the sale: When do you want to open and close cart for your sale dates? Do you have a drop-dead date in mind?
  • Budget: What’s your budget for this ad campaign? Have you nurtured your audience enough to make that budget realistic?
  • Sales goals: At the end of this ad campaign, what do you want your results to be? Conversions? Revenue? There’s no wrong answer here!
  • URLS: You’ll need the right URLs for your sale landing pages, so paste those into a Google Doc!
  • Messaging: How do you want to talk to your audience about the sale? Go ahead and start writing that copy, and then strategize that in advance.

Then, follow our project management steps to get your campaign running (and successful)!

Next up, it’s time to get the ads running! These are exact workflow steps we use to rock it with sale ads, so feel free to swipe:

  • Create a section in Asana for the sale (or whatever project management tool you love!)
  • Create image and copy tasks in Asana (what images do you need? How many captions?)
  • Assign copy to be due in the next 2-3 business days
  • Have ad manager review the text on image task, then assign for the next 2-3 business days
  • Create a task for ads manager to set up the ads 2-3 days before the date
  • Create a task for any follow-ups needed. Here are the follow-ups we usually have:
    • Final budget
    • Final URLs
    • Verification of pixels 
  • Create a task for Post Sale Report due the day after the sale ends

You’re ready to go, friends! Have fun, and remember our top recommendation always… TEST!

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The Do’s and Don’ts of Meta Ads

The Do’s and Don’ts of Meta Ads

by | Feb 1, 2023 | Facebook™ Ads, How To, Strategy

Over here, we’re preeeeetty well-versed in the land of Meta ads. (After all, duh. It’s literally what we do.)

And in between tons of client launches — and millions of dollars in ad spend — we’ve learned quite a bit about the best practices for Meta ads, which is something we share as much as we can with clients, blog readers, friends, and everything in between.

See, the way we see it is this: the ad world isn’t supposed to be as dang confusing as people tend to make it! Not even close. Instead, we should all be helping each other the best we can — because navigating allllll of this shouldn’t be done alone.

Full. Stop.

So, friends, if you’ve been wondering how to get started in this big ole’ Meta ads world, we have you covered! Here are some of our top do’s and don’ts.

Our top 3 Meta ads do’s

From testing to warming up your audiences to different media types, these are 3 of the biggest do’s we focus on with our clients over here at System Envy:

  • TEST.

We probably sound like broken records over here, but friends — there’s literally nothing more important to the success of your ads than testing, testing, and testing some more. From the people your ads are targeting to the copy you’re including in the ad, TEST. Trust us here. Wondering what to test? Try out some of these:

    • Your targeting parameters
    • Imagery in your ad
    • Copy (short versions and long versions)
    • Cold audiences vs. warm audiences
    • Emoji usage
    • Ad placement
    • Engagement vs. link clicks
  • Expect to warm up your audiences.

Here’s the thing, friends: expecting to immediately sell a product or a service to a cold audience that has zero idea who you are isn’t going to work. Instead, consider your audience warming part of your strategy… and invest in it! 

Give your audience lead time, make them feel nurtured and catered to, and build that know, like, and trust factor that they need in order to buy from you. Once you really start focusing on this true engagement and relationship-building, you’ll see results. After all, people want to know “why” you’re the best to buy from — so show them!

  • Try Reels, static images, AND carousels.

A few years ago, the options were super limited when it came to creative on ads… and you could pretty much only run an ad with an image. However, Meta now allows you to have actual, legit fun with Facebook ads (AKA, to try out things like Reels, static images, AND carousels). 

Basically, we are in *the* most fun time — ever — to be advertising… so take advantage of it! Test with different types of creative, utilize your existing Reels content, and engage your audience with exciting imagery that’s actually enjoyable to look at. It pays off!

Our top 3 Meta ads don’ts

Next up, we have our “no, thank you” list — AKA, the things that we’d consider a big NOPE in the world of Meta ads:

  • Assuming a strategy will work because it worked for someone else

You know the saying “different strokes for different folks?” Well, friends — there’s pretty much nothing as true as that saying when it comes to Facebook ads. 

I have had so many clients and students come to me over the years wanting to try a strategy that someone else did, and I always warn against it for the exact reason of that quote up there. Different brands will always, always have a different offer, a different audience, and a different engagement rate — and that means that the same strategy that worked for them will NEVER exactly work for someone else (or vice versa). Remember this.

  • Going “straight to sale”

If you build out an ad on Meta that immediately encourages a cold audience to make a purchase, you’re selling yourself short. SO short. Instead, prep and build content in advance that educates, nurtures, and engages your audience — and give it time to work! When you do this, you’re much more likely to build strong relationships that sell.

  • Only trying out 1 type of asset

In case you haven’t noticed, testing is a PILLAR of what we do — and why it works — with us and our clients. There are tons of reasons for this, which is why we don’t ever want our clients to try out ads with only one type of asset (AKA, all still images, all Reels, all video, etc.). Instead, we’re big proponents of always, always mixing it up… regardless of what’s worked for you in the past.

Alright, pals — there are some of our top do’s and don’ts over here! However, that isn’t even close to all of ‘em. If you’re curious about other Meta ads best practices, take a scroll through our blog — it’s packed with goodies!

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My Business Learnings from 2022

My Business Learnings from 2022

by | Jan 2, 2023 | Facebook™ Ads, Strategy

Friends, another year has come and gone. And it, quite simply, reminds me of HOW ANNOYED I used to be when I heard people say things like this. 

 

Like yes, Janet… another year HAS come and gone. THAT’S HOW IT WORKS!

 

But now, years later, I get it. Sometimes the years go by so fast that you just can’t help but be surprised by the speed – and when you’re a mama, and a business owner, and simply a human living in the year 2023 (!), it’s almost a required saying..

 

So, as we lean into a new year, I’m doing one of my favorite things to do… reflect, especially from a business standpoint. After all, we deserve to do this — and this year, it’s been a really growth-filled, exciting year. 

 

So in case you love to read these kinds of blog posts as much as I do, you’re in the right place! I wanted to share some of my very favorite learnings from 2022. 

 

My Business Learnings from 2022

 

  1. Finding the right people to help you grow is absolutely everything — and this year for me, that was another Campaign Manager and Account Manager. Now I know not every business owner reading this is a Facebook ad agency (of course), so hiring a specific Campaign Manager or Account Manager may not quite make sense for you — but if it does, I can’t recommend it enough. And if you’ve increased your own ad spend, your own workload, or your own client load, 2023 may be the perfect time for you to do it, too. Read this blog post for some advice on this!

 

But, on the other hand, I can’t even tell you how imperative it is to hire the right people to help you grow, no matter what type of business you run. The people you invest in are the people who will push your business forward (or pull it backwards), so hire intentionally, fire quickly if needed, and hold onto your best ones — because the growth is unparalleled when you do.

 

  1. Continuing to create, invest in, and follow processes and systems makes the biggest difference in your workload, your team’s productivity, and in the experience of your clients. While processes and systems have always been important to us over here at System Envy — I mean, just look at our name! — they’ve become especially integral this year. 

 

We’ve continuously worked towards creating checklists for everything, building out Asana templates for tasks, creating Drive folders for templates we constantly need, and building out SOPs (Standard Operating Procedures) for everything from client onboarding to campaign procedures. 

 

P.S., Wondering what needs a SOP? To give you a sneak peek of a few things we make SOPs for, here are a few examples: campaign setup, onboarding, evergreen ad set up phases, TikTok setup, reporting, sales calls, client notes… literally you name it, and we have a SOP for it. It’s changed the game for us.

 

  1. There is nothing more important than being a customer service-focused business. Nothing. We truly care about our clients, and for us this is a legitimate, foundational tenet of the work we do. No one signing up to work with us is going to find a team who leaves them hanging, and that’s so important to us. 

 

Changes in the FB ad world this year have thrown us all for a bit of a loop at different times this year, but we’ve continued to adjust with our clients, guide them towards the things we know will work, and continue to be their partner… no matter what. (Plus, we work with some wonderful and successful clients, and we’re so lucky to do it. We love them all so much!)

 

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Now it’s time for a new year… and new lessons — and I can’t even tell you how hopeful and excited I am for those, too. Have any lessons you want to share, too? Post them in the comments below. I’d love to hear ‘em!

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