It’s officially a New Year (what?!), which means that resolutions are ~all the rage.~
And, let’s be real… a lot of resolutions stress me out. Plus, they really just remind me of things like losing weight and creating a budget and, just… ugh.
But, business resolutions? I’m ALL about those.
Enter: leveraging Facebook ads to make big-time money in your business.
Wondering why to run ads in your business?
The benefits of running Facebook ads in your business are huge, for so many reasons. First off, they’re remarkably personalizable… and you can continue to tweak and retarget them as you go. Next up, running ads is a highly cost-effective way to market your business. When implementing an ad strategy in your business, you can tailor your budget to your needs… and then you can tailor it again.
Plus, they work. Likely, your ideal clients are on social media — and advertising to them there is smart. What on earth could be better than that?!
Facebook Ad Resolutions to Make in 2022
So, this New Year, I want you to ignore the cleanses and the workouts and instead focus on a resolution that’s (actually) good for you and your business. And, ya know me — I’m here to help you with good ideas!
Here are 5 Facebook ad resolutions to make in the New Year:
1. Don’t give up on your ad strategy.
Ad strategy requires consistency to succeed — and then it requires consistency again. And again. Are you picking up what I’m putting down? 🙂 See, I’ve spent a long time in this business helping clients scale the heck out of their own… and the best results I’ve seen are from the clients who stick to marketing their business consistently.
And, by consistently, I mean all the time.
So, as you slide on into the New Year, challenge yourself to set a monthly marketing budget and STICK to it. Use that marketing budget to truly and intentionally engage prospects and generate sales, and then use a portion of that budget for Facebook ads… each and every month. You don’t need to make it complicated. You just need to make it consistent.
I promise.
Side note: I see a lot of small businesses only run ads when it’s time to sell, but I want to underline the importance of really, really trying to stick with the *consistency.* Trust me here — if you incorporate a regular ad schedule, you’ll build more quickly and in turn have a much bigger audience to sell to when it’s time.
2. Run some engagement ads!
If you’re ready to start implementing a cheap but effective ad strategy, run some engagement ads and start warming up a new audience with ads! Engagement ads — AKA, polls, videos, etc. — can get you really far for little spend. Engagement ads are at the top of the funnel, so you can capture a good amount of people and prospects!
Plus, engagement ads are something that you can continually run, over and over again. Cheap, effective, AND long-term? Yes, plz.
3. Do an ad audit.
The New Year is *the* perfect time to figure out what’s working and what’s not — which is why I so recommend that everyone I know does an audit of their ad collateral. Take some time to dive into all of your existing ad copy and images, and also pull data from your last few months of ads.
Now, start digging in. What’s working? What’s not? What are your winners and your losers? Once you’ve figured out what’s going on, start putting that audit to work. I’m a big believer that refreshing all of your ad collateral is an excellent idea and a great way to capture more leads, so consider taking the time to freshen up your copy and images with time-pertinent info.
4. Video, video and more video!
Listen, I am NOT one to talk… I’d rather scratch my eyeballs out than talk into a camera, it’s true. But, video is where it’s at in the realm of FB and IG. People love to feel a genuine connection with anyone they’re considering buying from, and video is a really excellent way to do it – which is why I love video ads so much.
Here’s the thing: with video ads, you get so much bang for your buck. Video views are CHEAP to run, they encourage engagement, and they’re incredibly authentic. Plus, video ads are the best way to give prospects real-time YOU and to build loads of warm, engaged audiences quickly.
5. Diversify your advertising.
So, one of my Facebook ad resolutions has, well, absolutely nothing to do with Facebook. In fact, it’s to go PAST Facebook and to try new things. Here’s why: your ad dollars can go really far on Facebook. But they can also go really far elsewhere, too.
For me, Pinterest has been so freakin’ fun to play around with — and it’s offered my clients a way to diversify their dollars, too (especially in light of all the iOS updates). Pinterest can also be a big traffic driver, and it’s great for reaching brand new audiences!
So, here’s your challenge: find another outlet to test! See how far you can take your ad dollars, whether it’s on Pinterest, YouTube, or even Linkedin. Find out where your people are, give it a whirl, and have fun!
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Alright friends, you’ve got it — 5 resolutions to help you create some Facebook ad magic! Now take ‘em and run. I’m so proud of you and excited for you!
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