As an ads agency for leading creatives and 7-figure entrepreneurs, we get asked a LOT about what offers are best for running ads to. It’s the great ads question, really: is it better to run ads to low-priced offers or high-priced offers?

And, as we love to do, we have an answer for you: it doesn’t matter the price of your offer — running social media ads can be a HUGE help. However, your strategy does matter. 

See, we’ve had clients make huge returns on ads for their $15 templates, and we’ve also had clients make huge returns on ads for their $3,500 courses. We recommend that you run ads to any offer that you want to scale, and we’re big believers that ads to a $15 offer are just as important and valuable in creating passive income as a $3,500 offer.

You just have to approach it all in the right way. Let’s break it down.

The truth about running any ads

As you probably know, no offer is going to sell well if it’s not strategized well — but if it is strategized well, ANY good offer can sell. This is why you need to define a strategy for your offers pre-launch, regardless of their ticket price… and those strategies are going to look different based on the details of your specific offer.

To do this, you need to make sure that it’s a GOOD offer for selling online. Just think: Is it an instantly downloadable guide? Is it a digital course? Is it a product with fast, free shipping? Those are examples of a product that typically sells well online through ads, regardless of the price point — while something like a 5-day Hawaiian retreat may require a more in-depth warm-up and nurture strategy to create buy-in. While ads can definitely help you, they might not be a super core part of your sales strategy *yet.* 

Once you determine that ads are great for your specific offer, jump right in!

Our tips for successfully launching low and high-priced offers with ads

To kill it with your ad campaign, you need to be really, really clear on your customer journey. What does your audience need to buy into your offer, regardless of the cost? If it’s a quick download that costs the same as a few Starbucks coffees, you can likely get away with a shorter ads runway and a strategy that doesn’t require as much warming up. 

If this is you, make sure you do these things in your ads journey:

• Ensure that your landing pages are clear, concise, and connected to your ad creative
• Test short and long-form copy — and tweak your ad creative as you go
• Consider running ads to an upsell option for people who do buy your low-priced offer
• Think about scalability: what next step should your purchasers take? How can you run ads to that next?

However, if you’re selling a big-ticket retreat or course, your audience needs to know and trust you. They need to be fully aware of your value, they need to be regularly learning from you, and they need to see your offer as something worthy of a bigger price point. That requires more thought and intention from the jump, and does require a longer period of testing and nurturing to be successful.

If this is you, make sure you do these things in your ads journey:

• Focus on audience-building and nurturing with free value, educational content, and lots of visibility
• Get clear on your ideal audience and continue to test, test, test
• Link every ad to a clear, well-written landing page or sales page that answers questions and tackles objections (bonus points if you offer Q&A sessions!)
• Utilize social proof and testimonials within your ads to build trust

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So, my friends, the answer to the great ads question is this: you can absolutely ROCK any priced offer, as long as you have the right strategy.

Once you’ve nailed that in, you’re good to freakin’ go — and we’re always here to help you.