How I Use Asana as an Entrepreneur: Content Edition

by | Apr 6, 2022 | Entrepreneurship

Over here, I make nooooo secret of how much I love Asana — AKA,  the ultimate project management software, and the one that we use for absolutely everything at System Envy HQ. From client workflows to internal processes, Asana is our #1 teammate for allllll the things. And, while we use Asana within several different categories, there’s one area that we REALLY rely on it for:

Content management.

So, if you’ve been looking for a true-blue method to manage content, create a killer editorial calendar, and streamline alllll your content processes, you’re in the right place.

Here’s why we love Asana for content

We’re always singing the praises of Asana (and, no… this isn’t sponsored, though we wish it was!), but there’s a few reasons why I want to really scream them when it comes to content. 

First, the ability to see tasks in a comprehensive view (AKA, month, day, week, etc.), and then also to collaborate with others on them makes it a no-brainer for planning content and working around schedules. But, on the other hand, it’s easy to use. Asana isn’t this clunky, 17-steps-to-find-your-task situation. It’s straightforward and helpful, just like we like our content itself to be.

How I Use Asana as an Entrepreneur: Content Edition

When it comes to trying out Asana for your content, there are a few best practices that we’d recommend following — and that we’ve tried and implemented in our own internal processes.

First up, get really granular with it! Asana gives you tons of leeway for categorizing tasks and structuring your schedule, so take advantage of that by breaking all of your content down, piece by piece, within the platform. Wondering what we mean? Instead of using Asana to plan out just an entire month’s of content on a high level, use it to really define specific goals. For instance, we have separate workspaces and tasks for blogging, email marketing, IG captions, Reels ideas, video content, and everything in-between. 

Then, keep it organized. This is key, because Asana is really robust — and, while it’s simple, you can also overwhelm yourself unnecessarily. We focus on keeping each task streamlined with one specific idea or category instead of looping tons of things into one, which is really essential when it comes to building cohesiveness and consistency in your content process.

(Bonus tip: keep all passwords, processes, and resources safe and all in one place inside of Asana, too!)

Next up? Timelines, which are arguably one of theeeeee best things to use Asana for, especially when it comes to content. When you’re planning your content out for the month or quarter, you can look at every date from a birds-eye view — something that’s key to making things happen on time. We bake in tons of time for content to get made, and we make that a huge part of our process. 

For instance, our content tasks in Asana look a lot like this:

  • Create topic ideas
  • Gather notes around content/create an outline if necessary
  • Assign content to whoever’s going to write it, whether that’s our copywriter or me
  • Review and edit content, if needed
  • Upload content to ShowIt/social media
  • Schedule content

And, that’s just one piece of content! There’s usually about a month of lead time between all of those tasks, which means we have quite a few Asana subtasks ready to fill. But, it’s all in one place… and that changes everything. We’re able to assign those tasks, get those approvals, and provide that feedback — win, win, win.

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There you have it — how we utilize Asana to make content management a breeze over here! Have any other process, workflow, or system Q’s you wanna ask? Let us know.

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Why Mid-Cart Bonuses Can Help Boost Sales

Why Mid-Cart Bonuses Can Help Boost Sales

by | Mar 30, 2022 | Launching

When it comes to an ad strategy during the sales portion of a launch, there’s usually two sections that people really, really focus on: cart open and cart close.

But, what if I told you that you’re missing out on a huuuuuuge opportunity if you don’t also focus on mid-cart?!

Because you are. 🙂

See, cart open and close are super important. Obviously. But, at the same time, what you do during that mid-cart phase arguably matters just as much (if not more). It’s why I liiiiiiive for a good mid-cart bonus during a launch.

Let’s chat.

Why is mid-cart so important?

When mapping out a launch, it really looks like this: there’s a ton of excitement (and sales!) at cart open (people are usually riding the momentum of a webinar or challenge), then there’s a lull in sales, and then the momentum increases again right before the cart close.

And, I’d bet you know exactly where that lull is taking place, huh? The mid-cart.

When you can optimize that mid-cart phase with tons of value (and bonuses!), you can boost the heck out of your sales. In fact, we’ve seen an increase as big as 30% in sales during the 48-hour mid-cart bonus period. (!!!)

That’s a big boost, huh?! 

Now, you’re probably thinking “why on earth haven’t I been paying attention to that mid-cart period?!” but, as always, I’ve got you.

Enter: my fave tool, AKA mid-cart bonuses

We recommend mid-cart bonuses to all of our clients, especially to anyone with a longer cart open period. See, when you can add a lil’ bonus round situation to your mid-cart period, you’ll encourage those people who, A) were going to wait until the last minute, or B) were going to forget, to go ahead and lock in their purchase.

And that’s the best thing you can ask for, huh?!

There are tons of mid-cart bonuses you can implement into your launch, but here are some of the ones we’ve seen be super, super successful:

  • Checklists: People LOVE a good checklist, ok?! Like, really love a good checklist.
  • Video trainings or exclusive podcast episodes: Giving people a chance to digest new content or info via a video or podcast can be a really good way to encourage a purchase.
  • Extra course material: If you’re launching a course, it’s neeeeever a bad idea to offer additional material for your early purchasers.
  • Live components via calls or strategy sessions: If you’re launching a high-ticket program or course, tacking on an add’l call or strategy sesh can be a humongous value add.
  • An additional course you offer (a la buy one, get one).

Now, those aren’t your only bonus options, either! With a mid-cart you can really implement anything (even a flash sale discount), and you can keep it as limited-time as you’d like.

Just don’t forget about that mid-cart piece, k?!

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We’re obviously #obsessed (and then some) with helping our clients rock their launches over here at System Envy. If you’re a 7 or 8-figure creative entrepreneur looking to rock your next launch, let’s chat.

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How I use Asana as an Entrepreneur

How I use Asana as an Entrepreneur

by | Mar 23, 2022 | Entrepreneurship

Can we all please just talk about how much the internet has improved entrepreneur life?! Am I showing my age here LOL?

And, I loooooove a good online tool for running my business.

Enter: my ultimate favorite, Asana. I’ve tried quite a few project management softwares within my business and with my team, but Asana is the one I just keep coming back to, over and over again.

Why, you ask? It has an incredibly easy (and pretty) interface, it’s super intuitive for clients and team members alike, and it doesn’t feel clunky and scary to figure out.

AKA, the trifecta.

So, I wanted to share a little bit more about why I love Asana so much AND how I use it as an entrepreneur. 

First up: here’s an Asana primer.

To put it simply, Asana is a project management software for teams, for individuals, and for clients. It uses a calendar and to-do list method to help you assign out tasks and build out projects, and, lemme tell ya…

…it’s a life saver.

It also has a communication element that lets you talk back and forth on different projects, too, which makes it easy to streamline and simplify. Plus, the organization? OOH. We love.

How I use Asana as an Entrepreneur

At System Envy, we actually use Asana for a couple different reasons — content management, client work, and day-to-day operations. That’s why I’m so obsessed with it, actually: it’s a true-blue workhorse, and we put it to work.

Here are our fave ways to use it in this business:

Creating client consistency: Consistency is absolutely essential when you run a service-based business, especially one like ours where there’s so much data and so many goals to reach. 

The key? Using project templates so that every single client has a consistent experience, and so every single team member knows exactly what they need and when they need it.

Onboarding, reporting, and even launching with clients is so much easier with Asana, because we have templates for absolutely everything. Then, when it’s time for a new project or for a status update on an existing one, it’s easy to duplicate an existing template or project and be set up in minutes.

Self-tasks AND team tasks: I also use Asana a lot for its most famous feature, AKA the to-do lists feature! I can build tasks for myself to follow up for keeping the team on track, but I can also assign tasks — or have tasks assigned *to* me.

Our entire team loves it, because it’s so easy to make sure things aren’t falling between the cracks… which is pretty dang essential when you’re managing clients and team members who are, quite literally, all across the country and abroad.

Plus, you don’t have to assign overarching, huge tasks out, either! The subtask feature inside of Asana lets us build small, achievable tasks that aren’t at all overwhelming or overbearing. And, these subtasks are also really key to building processes within the team, too.

High level looks: With several different clients (and a business to run), it’s definitely really important to be able to see the week, the month, the quarter, and even the year at a glance. 

With Asana, we’re able to map out client projects and team tasks to see time periods unfold in front of us in different calendar views, which is so, so helpful when it comes to things like client launches or prepping for new products in our own digital suite.

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In case you can’t tell, we’re pretty dang obsessed with Asana over here at System Envy… and I’m convinced it’s absolutely the easiest-to-use, most aesthetically pleasing project management software around. 

Check it out here.

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Case Study Spotlight: Let’s Talk Content

Case Study Spotlight: Let’s Talk Content

by | Mar 16, 2022 | Case Studies, How To

I’m convinced that I have the absolute best clients… ever. For tons of reasons. 🙂

Watching their successes and their business growth has been paramount to our growth here at System Envy, and I love being able to dig into client launches to teach other people how to do the same.

What the heck’s better than that, right?!

Lately we’ve been working with a client who has exemplified a strategy I want to share for a killer launch — enter: implementing a launch strategy with an existing next-level content library to make launching smooth like butta.

Okay, so let’s chat strategy.

Implementing launches with next-level content

So this client we’re talking about is a fantastic, smart-as-a-whip lawyer and digital entrepreneur who sells contracts online and teaches her fellow entrepreneurs to launch their own digital shops, too. 

We’re in launch mode with her around this incredible course of hers, and we’ve used one thing to really solidify and maximize her launch: AKA, the consistent, valuable content she’s *already* been creating.

By using this content strategy she already has (and that her audience trusts!), we’ve been able to capture people at the tippy-top of the sales funnel and then retarget them with an opt-in of some kind. Once they’ve opted in, we invite people to a webinar and then retarget for sale. It looks a little like this:

Engagement –> Opt-In –> Webinar/Launch –> Purchase 

Basically, it’s *the* best way to go about it… because we’re able to engage new and existing customers via the consistent and next-level content that she’s already producing.

So, here’s how to implement this in your own launch strategy…

We’re all about learning and then implementing, and we know you are, too. So, here’s what you’ll do: take an audit of your existing content (and if you’re not already creating it, start!). This could be your social media content, YouTube videos, Reels/TikToks, blogs, etc… the sky is the limit.

(Psst… videos are our fave, because they have to be watched from the platform itself. This is key for people who don’t want to click away from the page for content!)

Now, install some of that next-level content you already have at the top of your funnel! You don’t have to reinvent the wheel, you don’t have to create a ton of new stuff, and you don’t have to be stressed — you just use what you already have.

The. Best.

Once you do this, Facebook will track this data, allowing you to capture the engagement and reuse it down the funnel. Win, win, freakin’ win.

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Here’s the truth: launching is full of lessons… and then some. Learning from ‘em is the best way to do it, and we’re all about it over here.

Lesson: Start long before your launch. Use what you have to nurture prospects via engagement ads. Then guide them through your funnel via strategic steps allll the way to a purchase. It works so well! And you should be creating consistent, strategic content anyway so the genius in this launch strategy is to make everything you’re doing go further and work toward a sale. 

Need some more advice on implementing the best of the best ad strategies for your next launch? Check out our resources here.

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What Facebook Metrics Matter

What Facebook Metrics Matter

by | Mar 9, 2022 | Facebook™ Ads, How To

The Facebook ad world is  a big one, absolutely packed with random terms and tons of numbers to remember on any given day.

And, if you’re not actually a FB ad expert (which, hey! Most people aren’t!), it can be reaaaaally tricky to know which of those terms and numbers are, like, actually important to pay attention to.

See, every piece of Facebook ad data does matter in the long run, but there are really just a few we recommend our entrepreneurs pay attention to: budgets/frequencies, clicks, and good ole’ pixel events.

And, if you read that like “whaaat?!” don’t you worry — we’ve got you.  

First things first — personalize your Ads Manager dashboard.

When you take a look inside your Ads Manager dashboard, you’re going to see a ton of categories that you might not understand. The key? To personalize it so you see the good stuff!

If you visit your dashboard, you’ll see a little drop-down arrow next to the words “Column: Performance.” Click it, and select “Personalize Columns.” Now, you can personalize exactly what you see.

Select the metrics you actually want to see, and drag and drop them in the order you want! This almost immediately takes away an absolute ton of confusion for you, since you’ll be able to only see the things you already understand on a high level. Win, win. And feel free to use the pre-set options that you see in the image column above. If I’m looking at something quickly, I like the Performance and Clicks option. 

Still confused as to which ones you should highlight? Keep on readin’!

What Facebook Ad Metrics *Actually* Matter

While you build out your custom dashboard and start implementing a great ad strategy, there are a few things that are more important to pay attention to than anything else. 

A big part of a great Facebook ad strategy comes down to the very high-level basics: i.e., the ones you need to be knowledgeable about, no matter what. I recommend keeping this super general, too: costs and results.

So, bookmark this + keep coming back to it!

Results: Depending on your goal (leads, sales, engagement, etc), the Results column will be your best friend. If you aren’t seeing results, you can start diving deeper into why (see this blog post for how to diagnose this.) Your result will be whatever you chose for your objective when you set up the campaign. So, if it’s leads you’re going for, your result will be the number of leads. If it’s purchases, the number of purchases will show in that column. I’m sure you can see why this is my top metric as my clients are looking for results! And again, if you aren’t seeing results, try to diagnose why.

Costs: When you’re running an ad strategy, you’re obviously spending money in hopes for a desired result… which is why you absolutely must keep an eye on the amount you’re spending.

The Cost per Result column is where you’ll find the cost per action. So, again, if you’ve set up your campaign to get leads, you’re “cost per result” will really be your cost per lead. Once you run ads for some time, you can begin to predict what a great cost per lead is. And it will depend a lot on what your offer is, what industry you’re in, and who your audience is. I like to tell this story about a client I had many years ago. He was a diamond broker. We marketed his ads to diamond buyers. It was a hard sell. Our cost per result was gigantic but when we secured just one result (1 lead), it sure paid off. Tens of thousands of dollars. So, obviously his cost per lead/result would be much, MUCH higher than my current clients who are selling digital courses and offering freebies, right? So, our costs per lead are typically between the $1 – $8 range, depending on the audience). 

So, pay attention to your cost per result and test different creative, copy, audience and offers to see if you can get that cost down. 

Bonus: other metrics: Ok, so we’ve got the basics above. Now, when you’re ready, there are a few other metrics I like to look at. Cost per impression is always interesting to me. This is what it is costing you to “impress upon” 1000 people. During the holidays I was seeing this number up to the $80 range, which, for our audiences, was outrageous. And it allows me to think about strategy. Do I want to try other, less expensive audiences? Or is the return on ad spend still fruitful enough to keep going? Or do we want to focus on engagement ads (which are inexpensive) until after the holiday? So, cost per impression can be insightful. Frequency is also a number I like to pay attention to. Frequency is the number of times any ONE person has been shown your ad. I personally like to keep this number at 3 or below, however, during a launch, when we’re pushing people for just a few days toward a sale, that number might be higher. And I’ve heard other advertisers say that they let it reach 6 or even 8. It’s a personal preference but the further that number climbs, it’s an indicator to me that people are being bombarded again and again and we likely need to widen our audience. 

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And, there you have it: the Facebook ad metrics that really and truly matter! Stop stressing about everything else, ok?!  In a nutshell, start high level and as you become more comfortable, you can start digging deeper!

 

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The Importance of Warm Audiences

by | Feb 23, 2022 | Facebook™ Ads

I’m about to give the dreaded Facebook algorithm a little rebrand. (You’re welcome, Mark Zuckerberg.) While I see business owners and influencers go on and on about how it’s hurting their engagement and drowning out their posts, believe it or not… the algorithm is actually there as a tool for us to BEST reach the people we need to reach.

It’s just up to YOU to harness its power.

Yep. I went there.

And when it comes to Facebook ads, the algorithm is on. your. team. In fact, if you can give the algorithm even a small amount of information, it will go out and find your people for ads. How can we do this? In the form of utilizing a little something called: custom audiences.

Wait, but what are custom audiences?

Custom audiences are defined groups of people who have some kind of relationship with you, your business, or your brand. Maybe it’s someone who’s bought from you before, or it could be someone who’s “liked” your page on Facebook. Or it may simply mean they engaged with a previous post or ad in the past.

Basically… your custom audiences are the peeps who know who you are already. They’re your warm audience, and this group grows in real-time.

Using targeting to reach custom audiences:

Facebook ads allow you to reach your audience through highly specific and defined parameters that let you dial into their behaviors, location, age, and other demographics using targeting. In other words? It lets you get your offers in from the right kinds of folks (and ideally, those folks ultimately click *purchase*).

But in order to target your custom audiences, you need to be tracking them… like, yesterday. Even if you’re not running ads yet, tracking your custom audiences (those people who have an existing relationship with you) will allow for even more detailed ad targeting once you DO start running ads.

In my free download, I’m sharing the 3 types of custom audiences you can get set up TODAY (plus, an extra bonus audience!). Grab it right now for free to learn who your custom audiences are!

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The Tools and Software We Use Over Here at System Envy

The Tools and Software We Use Over Here at System Envy

by | Feb 16, 2022 | Entrepreneurship

We’re convinced that there is nothing better than finding tools and resources and software that you actually (like, REALLY actually) use and focus on in your business, especially in a ~very~ saturated market of “must-have” biz resources and tools to choose from.

But, can we all just agree that hearing from fellow entrepreneurs and business owners about the tools and software they use is SO dang fun?! We love it. So, today, we wanted to dive into the things that WE rely on with our team. 

What we look for in tools and resources

When you’re really trying to streamline your business processes, there are an overwhelming amount of tools that people are going to recommend to you… and that’s putting it *lightly.* We’ve tried out a zillion and one things over here (some of which have been great and some of which have been… not so much), and our team has realized that these are the most important things to look for when trying things out:

  • Ease of use: No one wants to use a tool or a resource that feels complicated and overwhelming — no one. That’s why we’re huge on only using resources and tools that feel truly simple and streamlined, and it’s why we pay so much attention to only trying out things that we know our entire team can manage.
  • Cost per use: To put it simply, you don’t need every tool that someone tells you you do. You just don’t. And, you likely don’t need the paid version of everything, either! When you’re trying out new business tools and resources, really consider how much you’ll actually use something before deciding to pay for it.
  • Flexibility: Not every business is the same, which is why flexibility in tools and software is so massively important. When you’re digging into new tools, make sure you can adjust the settings and set it up from the backend in ways that are truly and actually beneficial to what you and your business need.

 

The Tools and Software We Use Over Here at System Envy

Here’s the thing: what works for one business owner might not work for you, right? But, man… when you find the things that DO work for you, it’s like magic. From our content calendars all the way to the tools we use to find stock photos, there are a lot of resources we love and use day to day and week to week. 

Day Designer: Is there anything better than a planner that you TRULY love and rely on each and every day? That’s how we all feel about Day Designer, which is the most well-designed planner any of us have ever used. The Day Designer is built to truly help you, well, design your day, and is really flexible for planning out days, weeks, and months.

Haute Stock: We are pretty much convinced that stock photos can be 1 of 2 things: horrific or stunning. And, obviously, we want the stunning ones, right? It’s why we rely on Haute Stock so much, which is a stock photo membership full of on-brand stock photos that we use on everything from blog posts to ad campaigns. A winner.

Asana: If you’ve tried out task management platforms before, you’ve likely been left ~wildly~ confused and frustrated… which is why we love Asana so much. It’s streamlined and easy to use, and it’s what we turn to at System Envy to build out content calendars, keep track of deadlines, and assign tasks to each team member.

Later/Tailwind: Social media management is a way of life these days, and Later and Tailwind are our BFFs. We use Tailwind (and are obsessed with its easy interface!) for scheduling Pinterest pins, and we use Later to plan out and schedule Instagram feed posts. The. Best.

Slack: These days, there are WAY more effective ways to communicate with your team and your clients than email… and it’s why we turn to Slack. Slack lets you create chat channels for a variety of people and topics (we use them for specific clients, for general conversation, for direct messages, and for specialties like copy and strategy), and will quickly become a mainstay in your biz.

GSuite: Google makes everything easy when it comes to content and email, and we rely on it like crazy. From Google Docs to Google Sheets to Google Drive, we use GSuite for truly everything at System Envy. From creating image folders to writing blog content, there’s really nothing you can use that’s easier or more efficient than GSuite.

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If you’ve been looking for some new tools and software to try out, we can’t recommend these enough. However, here’s a reminder: do what feels right for you and your business. 

That’s what matters most.

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Why NOW is the Best Time to Learn FB Ads

by | Feb 9, 2022 | Facebook™ Ads, How To

I think people spend a lot of time thinking that “next week” or “next month” or “next year” is the best time to do things… and, well, I get it. Like, I really, really do. See, being an entrepreneur means that you have a ton of things to do ALL the time — and sometimes the thought of learning something else just seems like… a lot.

But, I can absolutely promise you that now — right now — is the very, very best time for you to learn Facebook ads. Not “next week” or “next month” or “next year,” okay?

Here’s why: Facebook ads may, in fact, be *the* #1 needle mover in your business. They allow you to target people where they are (hellloooo, social media), they allow you to advertise to a great number of people at a lower cost, and they allow you to make big results in a smaller amount of time…

…if you know how to do them well.

Okay, but I’ve tried FB ads before and, um…. they’re hard.

If you’re like a lot of people I know, you’ve tried FB ads before. You’ve uploaded a link or a graphic, you’ve let Facebook do its thing with some automatic targeting, and you’ve waited for the results to roll in.

Only, they didn’t.

Sound familiar?

I get you, my friend. And I’m also a huge believer that you can learn and understand FB ads like the back of your hand without spending months, years, and thousands of dollars in the meantime.

In fact, I know you can.

Because, here are 5 truths that I know like the back of my hands:

  1. You don’t have to be a tech expert to run FB ads.
  2. You don’t have to add another financial biz burden with FB ads.
  3. You don’t have to stick just with traditional marketing to grow a business.
  4. You don’t have to make everything ~perfect~ to start.
  5. You don’t have to use the same FB ads techniques you’ve used in the past.

Enter: The Facebook Ads Method, my comprehensive course geared towards biz owners just like you looking to scale and strategize the right way… with FB ads. Inside the FB Ads Method, I’ll teach you how to find a money-making, time-saving system that WORKS, and, more importantly, one that gives you freedom.

Like I said, there’s never, ever been a better time to learn FB ads, my friend. That’s why right now you can snag an exclusive, limited-time discount on my course… like, a real big one (that we’ve never, ever offered before). Use promo code ADSGENIUS for 70% off the FB Ads Method, and hurry! This offer won’t last forever. 

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6 Ways to Boost Engagement on Your Ads

6 Ways to Boost Engagement on Your Ads

by | Feb 9, 2022 | Facebook™ Ads

Wondering how on earth to boost engagement on Facebook ads so that people start interacting with your ads? These are some of our favorite ways to do it.

Ask questions: One of the absolute easiest and best ways to encourage people to engage with your ads is by asking questions. Why, you ask? Because people like to answer questions. It’s that simple. 

(Pssst… One of my favorite ways to do this is by asking people what they struggle with around your ad topic — it helps you gather data, promotes engagement, and also helps people look at you as the solution.)

Create a conversation piece: Sparking conversation tends to spark engagement, right?! Enter: writing or stating something that people want to respond to, like an unpopular opinion! Things like this tend to have a tooooon of engagement via comments, and can be a really fun way to spark conversation.

One of my clients teaches direct sellers, and does this a lot on her Facebook ads (for instance, one of their ad images clearly states “Facebook parties are DEAD,” which always leads to tooooooonnnnns of comments). Now, you do wanna be careful with this (people have opinions!), but it can be a great way to get people to talk.

Include links in the copy: Okay, so this is a simple way to boost an engagement — but a GOOOOD one. Trust me! Next time you build out an ad copy or campaign, don’t just keep the landing page URL hidden in the preview text. Instead, add the link to the ad copy text, too! It allows for easy access to the content and is great for accessibility, too.

Stay relevant: People engage with ads that feel relevant to them — which is why keeping up with the times is so, so important for ad engagement. Whether it’s using trendy lingo or keeping things like seasons of current events in mind, focusing on relevance can be a great (and easy!) way to encourage engagement.

Include clear CTAs: One of the easiest ways to *discourage* people against engagement is by confusing the heck out of them — so don’t do this! Instead, make it incredibly clear as to what you want them to do. Keep your copy clear, make their next step immediately evident, and focus on clarity.

Try out some movement: People love ads that pop off the screen, so try out playing with movement in the form of gifs, videos, and a little bit of sparkle. You definitely want to keep things consistent with your branding (always), but embracing some movement can encourage some clicking.

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One more thing, though: remember to respond to engagement, too. If you want to get high engagement on your ads, having someone on duty to communicate with your audience is ~absolutely~ essential. There is nothing that looks worse on an ad than a bunch of unanswered questions and comments on an ad, ok?!

Alright, friends — now you’re ready to encourage some massive engagement on your ads this year! 

*happy dance*

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5 Ways to Add Social Proof to Your Marketing

by | Feb 2, 2022 | Entrepreneurship, How To

There are a lot of things that make marketing (and Facebook ads, of course!) more effective, from in-depth strategy all the way to gorgeous graphics. However, my fave? Social proof.

Why, you ask? Because social proof allows you to really and truly take what your audience and customers are saying to heart — and then to use it to remind potential audience members and customers that you really do care about what they say, too.

Wait… what’s social proof?

Truly, social proof is exactly what it sounds like: it’s proof (AKA, feedback) from clients and customers that your product or service is really, really great and transformative.

See, here’s the thing: people like to watch other people. I mean, hey — what on earth would social media even BE if people didn’t like to watch other people?!

Social proof allows you to capitalize on that and then to grow as a business owner.

Win, win.

Now, let’s talk about a few ways you can do this in your own business, yeah?

 

5 Ways to Add Social Proof to Your Marketing

Adding social proof to your marketing strategy (and, in turn, your ad strategy) can be a really easy and powerful expansion tool. The cool thing about social proof is that it’s really already done for you by your audience and customers — you just have to leverage it.

 

1. Run a carousel ad of testimonials.

Running an ad with testimonials is 100% sure to be a super, super engaging way to get people interested in your ad… and, it’s also my *fave* way to showcase some social proof.

Here’s why: when people can swipe through customer testimonial after customer testimonial, they can start to really and truly  SEE the transformation that your product or service brings real, authentic people. And, when they start to really and truly SEE that transformation, they start to think “if all these people did it, why can’t I?”

And then… sale. Voila.

 

2. Simplify it with screenshots.

Truly the world’s easiest way to showcase social proof is with a good ole’ screenshot. 

(So, essentially, I gotta tell you… you kind of have no excuse not to try this one out.)

Every time you get really great feedback that might inspire someone else to work with you, take a screenshot and keep it in a folder in your Google Drive or on your desktop. Then, you have an arsenal of ready-to-go social proof that you can drop into Facebook ads, onto sales pages, and even into your social media feed.

 

3. Share testimonial videos.

Videos in and of themselves are one of the most effective ways to instantly engage an audience, especially on a Facebook ad or in a social media post. Combine that engaging technique with a testimonial, and BAM. You’ve made magic. 

(These are great to use in a variety of ways, but I especially love ‘em on a Facebook ad.)

Wondering how to get testimonial videos? It’s simpler than you think: just ask! I love asking my clients for short vids (or even voice memos) of their testimonials and feedback, and they’re always more than willing to give it. I know yours will be, too!

 

4. Use partner or brand logos.

Have you ever clicked on a website or a sales page and been suuuuper impressed with the logos you’ve seen or the partner names you’ve spotted?

Me, too — the power of social proof, baby!

When you work with a client you’re really proud of, don’t hesitate to snip their logo and include it on a sales page or a website. It’s a great way to attract similar clients, and there’s 1,000% nothing wrong with bragging on yourself a little.

I promise.

5. Case studies, case studies, case studies!

If you want to get a little more in-depth with your social proof, I’m a huge proponent of writing and publishing case studies on your site’s blog or even on your LinkedIn profile. Case studies are an effective way to really break down a project in a more detailed way than you’d usually be able to, and they can showcase nitty-gritty numbers and goals that really underline your success.

Plus, they don’t need to be complicated. Instead of stressing about how to write a case study, keep it simple. I like asking and answering questions like these:

  • What was the #1 goal for this product/service/transformation?
  • What were the key performance indicators (KPIs)? AKA, how we could tell if it was working?
  • What did the client love about the product/service/transformation?

All you have to do is answer the questions and stick ‘em in a blog post. It’s so much easier than you might think!

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Friends, there you have it — some of my go-to ways for including social proof in my clients and my marketing collateral. Do you have any other methods of social proof you love? Share ‘em with us!

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