Your Guide to Boosting FB Engagement

Your Guide to Boosting FB Engagement

by | Oct 2, 2024 | Facebook™ Ads, Strategy

Theeee most awkward (and irritating) thing EVER = launching Facebook ads, only to realize that they’re getting pretty much zero engagement. Basically, it’s like that fear of standing up for a speech, clinking your glass, getting all eyes on you, and forgetting every single word you had planned to say. 

Been there. And so have my clients.

Here’s the thing, though: there’s a fix for this. (Really, there are a LOT of fixes for this.) 

If you can target the right people, utilize the right frameworks within your ads, and create the right kind of content, you’re solid. Promise. And, as usj, I’ve got you covered with exactly what you need to know to get there.

But, first, lemme answer one question for ya:

Why aren’t my FB ads getting any engagement?

Diagnosing a non-engaging Facebook ads campaign can be tricky since there are a lot of reasons why a lack of engagement could occur. However, I can pretty much guarantee you that it’s one of a few things: incorrect targeting, weak creative/copy, or a not-so-great offer. And if you feel like you USED to get engagement on a set of ads (but no longer), then it’s very likely ad fatigue.

Are these the ONLY problems? No. But are these the most likely ones? YES. So let’s fix ‘em.

Your Guide to Boosting FB Engagement

I’m all about proven strategies for boosting FB ad engagement, and my clients are living proof of it. (Like, hellllooOOOO, six-figure launches! Hi!) While there are a lot of things we utilize over here (I talk about testing constantly, as y’all know), here are the engagement strategies I swear by for boosting your Facebook ads.

  • Go back to your targeting: To put it bluntly, people don’t engage with the people they aren’t connected with. There’s just TOO MUCH on the internet for that. It’s why you need to make sure you’re targeting the right audiences, which is why it’s so important to get detailed, get nitty-gritty, and get, well, targeted. Build custom and lookalike audiences, take the time to warm up your people, and make sure that your targeting is correct and up to date within your Ads Manager.
  • Invite conversation with your creative: If you want people to engage with your Facebook ads, they need to be encouraged to do so. Make sure that your graphics or videos are aesthetically pleasing, conversational, and vibrant — and then integrate in questioning, direct speak, and clear calls to action within your copy. If you want people to respond, click, and comment, be sure you’re telling them exactly what to do.
  • Integrate limited-time offers and scarcity: An easy way to encourage engagement is by making it almost an emotional requirement to purchase at the lowest price/get in at the best time. To do this, build limited-time cart opens, discount codes, and incentives (like bonuses) into your ad campaign plan. 

Examples of highly-engaging ads

I’m always the luckiest to have suchhhh incredible clients, and they make my job EASY. Here are some tidbits that can help you guide your strategy to get the MOST engagement…

Let your videos end on a cliffhanger. Kind of like cable TV (okay, not really). Instead of giving away EVERYTHING in a video ad, try testing a video format that needs a click to get the full answer. This format works especially well for something like a podcast ad. Instead of giving away the entire conversation, preview just the question and a snippet of the answer to make your audience seek more.

Try long-form copy. Conversational-style copy in a long story format can connect you to your audience. Make sure to sprinkle in your clearly defined call-to-action, but test telling a personal story! This makes your ads relatable, where people are bound to either like it, or best case, click to read MORE of your story on the landing page!

Get clear on the pain points of your offer, and list them. You KNOW you’ll relate to your audience if your offer can fix even ONE pain point they are facing right now. Brainstorm a BIG list of what your offer can fix, and then test out shorter copy on images or in your copy directly to shout out those issues and highlight yourSELF as the fix!

Your next steps

Now that you have a better idea of how to boost Facebook ads engagement, it’s time to start going for it! Here’s your homework: create a new ads campaign utilizing a WARM audience (don’t have one yet? Start working on warming up an audience before you do this), and then test with a few different versions of creative. 

I want you to test one version with a video (I love a talking head video), one with a carousel ad that asks a question, and one with a typical graphic-on-image. Then, I want you to ASK for engagement in each version of that ad. You can ask people to “press play,” “take a click,” “leave a comment,” or something else entirely — but ask for engagement.

Then, take a look at your results. What encouraged the most engagement? What worked the best? Take that, learn from it, and run with it.

You’ve got this.

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Don’t Let the Algorithm Get You Down

Don’t Let the Algorithm Get You Down

by | Sep 25, 2024 | Facebook™ Ads, Strategy

 

“UGH, the algorithm.”
“I can’t grow because of the algorithm.”
“The algorithm hates me.”

I could go on, and on… and on.

And, guys, I’m pretty sure that ANY business owner you ask has said at LEAST one version of it.

(I certainly have.)

But, here’s what I’ve learned: we all give the algorithm WAY too much power. Way too much. (And then some.)

In reality, there IS an algorithm — but all it is, at the end of the day, is a string of code that Instagram uses to organize feeds and Stories.  That’s it. It doesn’t have morality, it doesn’t get angry, and it doesn’t hate you.

Promise.

So, let’s chat about it (and stop letting it get us all down).

 

How does the Instagram algorithm work?

 

On a high level, the Instagram algorithm uses a variety of things — user interactions, engagement, content type, recency, relationships, etc. — to, ideally, show the right content to the right people. It learns from your activity (and from that, your ideal audience) to categorize your content, it showcases certain things, and helps you to find new things and people, too. 

Since Instagram wants you to create engaging content, it’s going to (more often than not) reward the kind of content that’s original and entertaining — but that, I think, is where we all tend to get tripped up. See, I’m sure ALL of us have had the experience of creating something we thought was SO. GOOD., only to see it…

…flop.

That’s the hard part.

But, it takes me back to what I said up there. At the end of the day, all the algorithm REALLY is just code and tech — no morality. No anger. No hate. I promise.

So, all of that being said…

 

How do you not let the algorithm get you down?

 

There are a few focuses I think all business owners should have when it comes to the online content world — especially if you’re stressing over the algorithm. Here they are;

  • Have a solid brand sense: At the end of the day, it can be really easy to lose yourself in the social sauce — which is why having a strong sense of your brand is so dang important. When you’re aware of, proud of, and tuned into your mission, vision, values, and everything in between, it becomes a lot easier to see if you’re creating content JUST to create it, or if you’re doing so purposefully. When you know you’re aligned, it’s a lot harder to stress about the algorithm. (Promise.) 
  • Build a marketing team: So often, we try to do everything and then some in business — but why?! Not everything is our job or our zone of genius, and when we ACT like everything is our job/our zone, we end up panicking about things that don’t matter… and doing the wrong things in the name of “fixing” them. This is why building a marketing team (or simply finding marketing friends you trust!) and getting strategic advice. Keeping up with social media is a FULL-time job, literally. 
  • Test and study: The real truth of the matter when it comes to social media is this: the algorithm will seem to “like” some things you do over another. (That’s just the way it is.) For example, carousels are having a *moment* on Instagram. All the “dumps” and “camera roll crumbs” and oodles of people posting a long line of images have caused IG to make carousels 20 images instead of 10. The platform is literally encouraging you to make aaaall the carousels. Next month, the platform might refocus on reels (hint* it’s testing vertical feeds, instead of square placements… very similar to another very-closely-related-video platform). Instead of getting fixated on ALL the change ALL the time, just be aware of it! Then, you can see what performs well — and create repeatable content formulas that lean on that!

 

Alright, friends — you have it: encouragement, advice, and some good ole’ fashioned SOLIDARITY. Because, trust me. I get it, and I’m here for you…

Every time. 

11 Must-Try Reel Ideas for Ads

11 Must-Try Reel Ideas for Ads

by | Sep 4, 2024 | Entrepreneurship, Facebook™ Ads, Strategy

 

These days, you kiiiinda can’t grow your following (or your engagement) on Meta and Instagram without Reels. Whether you’re running Facebook ads, posting on IG for fun, or in the middle of a launch, a Reels strategy is a *must* for driving clicks.

But, as we all know… the creative process is hard. And, sometimes, we ALL run out of ideas!

However, you know me — and I simply *refuse* to gatekeep.

So, just for fun, I’m sharing 11 MORE Reel ideas to use for your next Facebook or Instagram ad campaign.

 

11 Reel Ideas You Need In Your Next Campaign 

 

  1. Level up your visuals by adding your own brand fonts and colors inside of Canva, Capcut, or Inshot. Instagram is starting to roll out more features that actually feel like Canva, (ie. adding stickers, collages, more font options, etc.) so keep an eye out on that! 
  2. Spotlight a good ole’ before-and-after moment that encapsulates the transformation your product or service provides.
  3. Share a hot take or unpopular opinion you have in your industry. Be ready to engage your audience in the comments!
  4. Give your audience a BTS look inside of your process (or spotlight something specific, like a discovery call or a workday!)
  5. Show off your team with an intro reel! (It can also be really fun to spotlight your customers, too.)
  6. Do a rapid-fire Q&A. 
  7. Showcase social proof with overlaid images on top of your video.
  8. Try out B-roll Reel ideas (we have even more ideas and examples, here)!
  9. Utilize teasers for your next launch that align with your launch strategy itself. Start to show sneak peaks behind the scenes of what you’re working on. Include people in the process so they’re super primed for your launch!
  10. Do you package a product? Show it off! 
  11. Showcase your customer pain points as one-liners in your Reel text — and then break down your solution in the caption.

 

Want to keep elevating your Reels?

If you want to keep your Reels effective, engaging, and exciting (the goal alllllways, of course!), there are a few best practices you can follow! First, focus on the HOOK — AKA, what’s going to suck viewers in? You can really rock your hook strategy with a lot of our Reels ideas, and you can always go back to the old faithfuls, too: clear copy, bright lighting, and well-filmed video. It’s amazing how much of an incredible hook it can be simply to have a high-quality video in itself.

Once you’ve nailed that down, layer in the fun things — like trending sounds, jokes, or transitions — to add detail and depth to your Reels. And, most importantly, please (pleassse!) give your Reels — especially those you’re using in ads campaigns — a clear CTA. People need to know where they’re supposed to be going next, or they’ll keep scrolling. It’s that simple. 

And, there you have it! When your Reels ideas are paired with the right audience (and the right captions!), you can ensure that your content is doing what you’ve intended for it to do.

I can’t wait to see you SHINE, friend.

Running Ads on TikTok: What You Need to Know

Running Ads on TikTok: What You Need to Know

by | Jul 10, 2024 | How To, Strategy

One of the coolest things about running an ads agency these days is the sheer amount of places there are to, well, run ads. Back in the earlier days of digital advertising, FB, website banners, and search engines were really the place to go — and these days, there are tons of options to play around with… like TikTok.

Now, I will say that we don’t advertise on everything over here. Meta is our bread and butter, and we’ve gotten into Pinterest, too — but with over 900 million daily active users (!!!), it would be insane to say that TikTok isn’t a massively important — and opportunity-filled — platform.

It’s why we’ve been having lots of fun lately (and driving lots of results!) as we test it out.

So, here’s the Q: what do you need to know about TikTok ads? I’ve got you.

 

First up: getting started with TikTok ads

Tiktok makes it pretty simple to run ads, and has an Ads Manager that’s pretty intuitive for creating and managing your campaigns. The targeting is fairly robust for how new it is, and you can create lookalike audiences or segment by demographics, behavior, and the like. 

Most of the time, in-feed ads are going to be your best bet for selling an offer — but TikTok does have other options for advertiser content, too. You can purchase brand takeover ads, try out custom branded effects, and test unique engagement opps — but regardless, I always recommend keeping your ads concise, impactful, and fun. There’s also a big push on TikTok to consume and create trending content, so have fun leaning into trending sounds and effects when appropriate, too!

However, here’s a warning: commenters go a little rogue on TikTok, which can be stressful to keep an eye on. I hiiiiighly recommend that you have someone monitoring comments any time you run a TT ad. If they happen to get too spicy, restart the ad. 

 

A look inside our client’s experience advertising on TikTok

Now, you’re probably wondering… do TikTok ads work? In short, YES. In fact, here’s a little mini case study from one of our clients. This client was in the 3rd year of one of her launches, and so we all felt like it was a good time to diversify her ad spend and crank up the dollars. She had a +$300K ad budget (which is huge!), and we spent $48K of it testing on TikTok.

The videos we tested were all 30-second videos, all with short ad copy.  We uploaded audience lists to build our lookalike audiences and to retarget, and then we went for it! With that $48K, we ended up getting 23,000 leads for her free training — and those free training TikTok leads led to 148 sales on a $997 course. This, my friends, was a 300% return on ad spend… and it was just our first time trying!  

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So, friends, whaddya think? Are TikTok ads something you’re thinking about trying? We’re always here to support you — and you can bet that we’ll always tell you the good, the bad, and the ugly.

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Let’s Talk Pinterest Ads

Let’s Talk Pinterest Ads

by | Jun 12, 2024 | How To, Strategy

Here recently, we’ve become big, big fans of Pinterest ads. As a suuuuuper visual (and truly inspiring) platform, Pinterest is such an ideal, highly-engaged platform for advertising — and the targeting potential, longevity, and traffic-driving options it has make it a big favorite.

And, as Pinterest LOVERS over here, we want to share the wealth — AKA, talk about why, exactly, Pinterest ads should be next to try on your ad strategy.

Lets dive in.

Wondering why you should try Pinterest ads?
There are a LOT of reasons, but some of our favorite reasons to try Pinterest ads are:

  • It’s mobile heavy: Over 85% of Pinterest searches are done on mobile, making it the best for reaching online shoppers.
  • Longevity, longevity: Unlike ads that disappear into the stratosphere, Pinterest Pins can last a little longer — the average Pin is repinned 11 times, which means its reach continues to grow.
  • People are open to new things: As an inspiration and visuals-first platform, Pinterest has users that are looking for new brands and new ideas — meaning that 97% of searches are unbranded, giving a LOT of opportunity to sneak on in.
  • Pinners love to purchase: Data from Pinterest shows that close to 83% of weekly users have made purchases based on their Pins — and data from Shopify shows that the average order value from Pinterest traffic is $50.

How to get started with Pinterest ads
Laying the groundwork for a new ad account is always a liiiiittle overwhelming, but it doesn’t have to be — promise. To get started, you’ll need to create a Business account on Pinterest (you can create a new one or convert your existing personal account). Then, install the Pinterest Tag code on your site to make sure you can track any actions.

When you start running ads on Pinterest, you can choose objectives for your campaign that align with your goals — which include awareness, engagement, video views, conversions, and the like. Then, define your audience (Pinterest allows you to create Lookalike Audiences!), create your ad group, and start running ads. Boom!

The actual ad process is very similar to any other type of ads you’ve run (AKA, on Facebook), and Pinterest has really robust analytics and creative options to analyze as you go.

Something to know about Pinterest ads
When it comes to Pinterest, you are very likely going to see a higher CPL (cost-per-lead) than you’re used to. However, you can also see a really HUGE return with a lot of potential — and it’s because Pinterest users tend to be more intentional, more eager to learn, and actively searching for results that your offer can give. 

Take some numbers from a recent client launch we facilitated on Pinterest:

  • FB/IG cost per lead: $0.70
  • Pinterest cost per lead: $1.70 
  • FB/IG ROAS: 266.28%
  • Pinterest ROAS: 1374.12% (!)

A little more expensive? Sure. A major level up in results? Heck yes.

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So, there you have it friends — a little primer on Pinterest ads for ya! I can’t wait to see you start implementing Pinterest ads into your strategy AND to see you start driving some insane results.

You’ve got this.

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Let’s Talk Story Ads

Let’s Talk Story Ads

by | Jun 5, 2024 | How To, Strategy

Let’s be real here… are there many things better than an Instagram Story?!

(We think… no?!)

I mean, come on. What’s more fun than a little morning tap-through session of coffee pours, business advice, and funny memes?

But, guess what? It’s even better than you’d think… AKA, Stories are phenomenal from a BUSINESS perspective. 

In fact, data shows that over 500 million people use IG Stories daily — and ⅓ of the most viewed IG Stories are from business accounts.

That’s why running ads on Instagram Stories should be an absolute no-brainer for your business, friends.

Why you should run Story ads

A huge goal for business owners (AKA, you!) should always be to advertise in the most natural, aligned ways possible — and that’s where the Story ad placement comes into play. Focusing on the story graphic just as much as the square for the newsfeed is so important! Since they live in the same ecosystem of the beloved Stories your audience is already tapping through, they’re a seamlessly integrated vehicle for your own objectives. 

It’s the best.

Plus, they drive a TON of engagement — and data from Meta actually shows that ⅕ of organic stories already drive DMs from viewers. It just makes sense that being able to occupy that same real estate, especially as a trusted business targeting the right audience, is a 10/10 idea for your goals.


What to post in Story ads

To be really effective with Story ads, you’re going to want to lean into the exact thing that makes Stories so fun to engage with — AKA, the real-life, seamless aspect that your audience already looks for.

Here are some ideas:

  • Lifestyle-esque content ideas that showcase your offer
  • Launch teasers
  • Highlight promotions of your existing content
  • Influencer collaborations and UGC content
  • Quizzes
  • Tutorials or short teaching snippets

Use Social Proof: Showing a behind-the-scenes look at real results (think receipts and $$$) or testimonials (the more organic the better! Even screenshots of DM’s and messages can work really well).

Talk Scarcity: “Time is running out”, “There are [X] spots left!” etc. works well for stories because they are so timely and this kind of messaging easily stops the thumbtap.

Get Emotional: The “why” is SO important behind your brand, course, product, and what have you. Why did you create something so amazing? Bring the user along the journey with you to better illustrate your story.

Once you’ve built up a repertoire of top-of-the-funnel Story ads that connect well to your audience, you can start implementing strategic sales slides, too — especially for your webinars, bonuses, and limited-time offers.

Plus, to make it even easier, follow copy frameworks like this:

Webinar ads
LIVE ON [DATE]
WEBINAR TITLE
Join me LIVE to learn how to [transformation]!
CTA

Cart open
HERO COPY SPEAKING TO THE TRANSFORMATION
ENROLLMENT OPEN
[big image]
CTA TO JOIN

Bonus offers
[TIME LEFT]
BONUS
SUBCOPY SPEAKING TO THE TRANSFORMATION
CTA TO JOIN

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The world of ads is one that can be so, so seamlessly integrated into your daily content strategy, friends… and Story ad placements are really the BEST way to get you there. I’m always here for any questions!

What to keep in mind with Story ads

When you’re posting Story ads, I’d always, always recommend focusing on a few things: It’s all about the visuals! It’s a small space for text so be mindful of clear and direct messaging.

Branded colors and texts (brand awareness matters!), eye-catching font sizes and placements, and clear CTAs. This allows your Story ads to feel like part of the tapping journey rather than, well… an ad.

Need some inspo?

Here are some examples from our incredible clients:

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Our Guide to Batching Reels & TikToks Online

Our Guide to Batching Reels & TikToks Online

by | May 20, 2024 | How To, Strategy

Content creation is an essential piece of the business owner puzzle… Especially when it comes to rocking your Facebook ads strategy. After all, if you’re not creating content — specifically through video content like Reels and TikToks — you’re not going to be able to keep an audience engaged, much less build one that’s going to regularly buy from you.

Here’s the thing, though: content creation takes forever. In fact, it kind of feels like a never-ending wheel of things to do, huh? (Yup.)

Well, the key to making it easier is through batching Reels and TikToks — AKA, creating multiple videos at once instead of just creating them one by one as you have time. 

Why batching Reels & TikToks is so effective

When you batch, you can get a LOT more efficient with your creation. Instead of dealing with a myriad of other tasks, you can zone in on one thing — which makes all the difference in your time management and your level of focus. Plus, batching Reels & TikToks leads you to more consistency in your creation through everything from your lighting and tone to your style, edit, and level of energy.

And, more importantly than anything else, batching your content goes hand in hand with a strategy in ways that other content creation can’t. Since you’re zoning in on creation for a specific period of time, you have to create and move forward with a plan… and that makes all the difference in the actual longevity of your content, too.

Our favorite tips for batching Reels & TikToks

So, are you ready to start batching? (Heck yes, right?!) Here are some of our favorite tips:

Get inspo from people you admire: It can feel really hard to come up with a zillion ideas for new Reels & TikToks, which is why it can be really effective and helpful to scope out some inspo from your follows and the internet as a whole. Spend a while screenshotting and saving styles you love, getting inspiration for caption ideas, and starting to pay attention to what really ignites your interest. However, make sure not to get so knee-deep in comparison that you hang yourself up that way! (Been there.)

Plan it all out: To batch your content, you have to have a plan — which can seem really overwhelming. To ease the stress of batching Reels & TikToks, focus on planning out your funnel from engagement to freebie to offer. 

In your engagement planning, focus on inspiring, funny, personal, and educational content that aligns with your brand and really speaks to your audience. Once you start moving into the lead magnet and freebie sections of your funnel, start focusing big-time on benefits, personal stories, and results that really put your audience at the center of the puzzle. When it comes time to sell your offer, you can dial up the scarcity and urgency alongside more results and education.

Boom.

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And then, once you’ve batched out your content (woohoo!), start slotting it into an ads strategy for some serious results. Follow along on our blog for more inspo whenever you need it! 

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Tools and Software We’re Loving: 2024 Edition

Tools and Software We’re Loving: 2024 Edition

by | May 8, 2024 | How To, Strategy

At System Envy, we love a tool and a system.

(Shocking, right? System Envy living up to its name?)

But, we love a little tools and systems recap juuuuust as much as we love a system — and our team is obsessed with seeing what other small businesses are using, too. It’s been a while since we did a roundup of our favorite tools and software, and it’s changed a little since.

So today, we’re sharing a dive into the things that keep our clients happy, our business running, our funnel sending, and our analytics calculating.

But first, here’s why we’re NEVER opposed to switching things up.

The thing is, businesses change, tech changes, and priorities change — and that means that the tools and software we used back in 2005 aren’t going to be the same ones we use now. (Like, come on… none of us are still using AIM to instant message, are we?! Nope.)

However, I know from firsthand experience how hard it can be to try out new tools and software… especially when something’s working. So, here’s my advice: While I don’t recommend changing things JUST to change them, I also don’t recommend refusing to change in the name of sticking with routine. New technological advances and new steps in business are just waiting for you on the side of a little bit of fear, okay? Promise.

Tools and Software We’re Loving: 2024 Edition

From GSuire and Asana to Flodesk, WordPress, and Funnel Gorgeous, here are our go-to tools and software these days. 

GSuite: When it comes to GSuite, we love it all — Docs, Slides, Sheets, Gmail, you name it. Why? Because reporting software, um… just didn’t do it for us. I guess you can call us old school, but it’s way easier, way more effective, and WAY more sensible for our clients to report via GSuite. 

We tried the fancy Google Data Studios, but the plug-in wouldn’t work and the data broke over and over again, which was so frustrating. While it would definitely be really helpful for very straightforwardly data-driven businesses or straight lead gen or e-commerce businesses, it wasn’t helpful for us. Even with the fancy graphs and tables, it just never felt as streamlined or useful as a Google Sheet.

Asana: Guys, we could sing the promise of Asana forever and ever and ever. It’s been our favorite tool for a long time, and we can’t imagine it NOT being a favorite. Basically, it’s our project manager… and it’s grown as we have. We use it to plan, create, and schedule content, manage client projects, define ad campaigns, and SO. MUCH MORE.

10/10 recommend.

Funnel Gorgeous: After several years with another funnel software, we reworked allllll of our email funnels last year into FG Funnels, also known as Funnel Gorgeous Funnels. This is an all-in-one funnel builder that’s A) gorgeous (obviously) and B) really easy to use. Plus, it does everything from template design to automation.

Flodesk: Ah, Flodesk. If you want to send beautiful, on-brand emails, Flodesk is your bestie… just like it is to us. While we don’t do our heavy-lifting funnels through Flodesk, we do utilize it often for landing pages, newsletters, and the like. There are so many easy-to-use features, it’s SO intuitive, and it has a pretty robust ability for segmenting. Plus, it’s SO inexpensive.

WordPress: There are a lot of options for website building, but we just really still love WordPress. There’s really nothing like it in terms of blog capability and function, ease, and resources — and since it’s been around for so long, the kinks are worked out. Plus, the plug-in options are endless.

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Our System Envy tech stack is simple, but she’s effective… and we’re big fans. However, we’re always open to any suggestions. Do you have any favorites we’re not taking advantage of?

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3 Ways to Easily Boost Your Ad Performance

3 Ways to Easily Boost Your Ad Performance

by | Apr 17, 2024 | How To, Strategy

When your ad performance is killing it, there’s almost nothing (well, in the digital marketing space) that’s quite as exciting.

However, when your ad performance is lacking…. It can be confusing, frustrating, and really tricky to navigate. 

But, we’re an open book over here — and I’m here to share some really easy ways for you to boost your ad performance without feeling like you need to completely overhaul your campaigns, take a course, and add a bunch of new things to your plate.

First things first, though: here’s a reminder.

Ad performance is very, very rarely linear. If you’re experiencing a dip in performance, there’s definitely a reason… but it’s also not something to panic about. Promise. There are so many things that impact campaigns, and it’s why we continually talk over here about testing, tweaking, and then testing and tweaking some more.

3 Ways to Easily Boost Your Ad Performance

There are an unlimited amount of ways that you can boost your ad performance, so I am by no means sharing an exhaustive list with you here. However, I am sharing 3 of the easiest, most simple tips I have for quickly implementing and improving your ad performance.

You ready?

  1. Align your brand in high-quality ways across your ad campaigns.

One of the quickest ways to almost instantly elevate your ads is by making sure that you’re paying attention to cohesive branding across every step of your audience’s ads journey. Ensure that your photos and graphics are high-quality and on par with everything else you share — and make sure that your brand colors, fonts, and styles are the same everywhere. This builds so much trust and also is such a value-add for your campaigns.

However, it’s not just about visuals either — stick to the same voice and tone in your ad copy as on your website (and make sure that messaging is clear in the first place). It’s paramount that anything you’re linking off to, whether that’s a landing page or a sales page or a checkout page, stays with this same pattern as well.

And trust me here: take the time to make these updates and you *will* see improvement. 

  1. Don’t spread your budget too thin.

Often, an easy way to accidentally dilute your ads performance is by spreading your budget too thin across too many ad sets. Instead, try just a few — over here, we prefer spreading between Warm + Lookalike audiences (stacked) with cold audiences. Anything much beyond that is likely not going to get you big results — and you could be utilizing your ad spend so much better than that. 

Plus, remember: when you *don’t* spread your budget too thin, you give yourself actual space to test and try out new things where there’s space. When you *do* spread your budget too thin, you can’t make the impact you’re craving.

  1. Shake up your CTAs.

How often (really) do you find yourself writing — and even clicking on — the EXACT same CTAs? It’s probably a lot, and they’re probably all in the vein of “click here” or “visit now.” If you want to quickly break audience boredom and shake up your ads, simply switch up your CTAs. It’s that simple. Here are a few ideas — just mix and match:

  • Save/snag/reserve/grab your seat now!
  • Just tap to get your hands on XXX!
  • Become a <subject matter> expert today by clicking!
  • Come say hi!
  • I can’t wait to meet you — hit the link to come join the party
  • Let’s make it happen, yeah? 

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Alright, pals — there you have it: 3 easy-peasy ways to elevate your ads *now.* Start implementing these today, and then scroll here for tons more ideas. I’ve got you, always!

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The Great Ads Question: Low-Priced Offers or High-Priced Offers?

The Great Ads Question: Low-Priced Offers or High-Priced Offers?

by | Apr 10, 2024 | How To, Strategy

As an ads agency for leading creatives and 7-figure entrepreneurs, we get asked a LOT about what offers are best for running ads to. It’s the great ads question, really: is it better to run ads to low-priced offers or high-priced offers?

And, as we love to do, we have an answer for you: it doesn’t matter the price of your offer — running social media ads can be a HUGE help. However, your strategy does matter. 

See, we’ve had clients make huge returns on ads for their $15 templates, and we’ve also had clients make huge returns on ads for their $3,500 courses. We recommend that you run ads to any offer that you want to scale, and we’re big believers that ads to a $15 offer are just as important and valuable in creating passive income as a $3,500 offer.

You just have to approach it all in the right way. Let’s break it down.

The truth about running any ads

As you probably know, no offer is going to sell well if it’s not strategized well — but if it is strategized well, ANY good offer can sell. This is why you need to define a strategy for your offers pre-launch, regardless of their ticket price… and those strategies are going to look different based on the details of your specific offer.

To do this, you need to make sure that it’s a GOOD offer for selling online. Just think: Is it an instantly downloadable guide? Is it a digital course? Is it a product with fast, free shipping? Those are examples of a product that typically sells well online through ads, regardless of the price point — while something like a 5-day Hawaiian retreat may require a more in-depth warm-up and nurture strategy to create buy-in. While ads can definitely help you, they might not be a super core part of your sales strategy *yet.* 

Once you determine that ads are great for your specific offer, jump right in!

Our tips for successfully launching low and high-priced offers with ads

To kill it with your ad campaign, you need to be really, really clear on your customer journey. What does your audience need to buy into your offer, regardless of the cost? If it’s a quick download that costs the same as a few Starbucks coffees, you can likely get away with a shorter ads runway and a strategy that doesn’t require as much warming up. 

If this is you, make sure you do these things in your ads journey:

  • Ensure that your landing pages are clear, concise, and connected to your ad creative
  • Test short and long-form copy — and tweak your ad creative as you go
  • Consider running ads to an upsell option for people who do buy your low-priced offer
  • Think about scalability: what next step should your purchasers take? How can you run ads to that next?

However, if you’re selling a big-ticket retreat or course, your audience needs to know and trust you. They need to be fully aware of your value, they need to be regularly learning from you, and they need to see your offer as something worthy of a bigger price point. That requires more thought and intention from the jump, and does require a longer period of testing and nurturing to be successful.

If this is you, make sure you do these things in your ads journey:

  • Focus on audience-building and nurturing with free value, educational content, and lots of visibility
  • Get clear on your ideal audience and continue to test, test, test
  • Link every ad to a clear, well-written landing page or sales page that answers questions and tackles objections (bonus points if you offer Q&A sessions!)
  • Utilize social proof and testimonials within your ads to build trust

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So, my friends, the answer to the great ads question is this: you can absolutely ROCK any priced offer, as long as you have the right strategy.

Once you’ve nailed that in, you’re good to freakin’ go — and we’re always here to help you.

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